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Marc-Alexandre Gagnon

MasterCard tests NFC payments at movie theaters - Payments - Mobile Commerce Daily - 0 views

  • The technology is run through an application call QkR that users can download for iPhone or Android devices. Australian movie chain Hoyts is being used for the test program.
  • “MasterCard is constantly looking for ways to improve the consumer payment experience by making life easier, and initiatives such as QkR have been developed for these reasons,” said Matt Barr, head of market development and innovation at MasterCard Australia, Purchase, NY.
  • “Hoyts decided to partner with MasterCard for this pilot because they recognize the benefits of innovative payment applications in enhancing the overall cinema experience for moviegoers,” he said.
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  • Consumers who visit premier Hoyts-operated cinemas in Australia can pay for items while in their seats by scanning a mobile bar code. Each seat in the theater has a mobile bar code placed on the arm rest. To pay for an item, users open the app on their phones and scan the QR code. They can then select food and drink items to buy and have it sent to them at their seats. Moviegoers can also enter a six-digit code located above the mobile bar code to activate the app or tap a NFC-enabled smartphone over the arm rest to pay. Users who pay via the QkR app must link their MasterCard accounts by entering their information into the app.
  • The new NFC initiative is part of MasterCard Lab’s work that is focusing on ramping up the company’s work with mobile payments.
  • “Australian consumers are renowned for their love of innovation technologies, which is why MasterCard selected this market for the pilot,” Mr. Barr said.
  • Payment war With similar mobile wallet initiatives from Google and PayPal, the mobile payment space is expected to heat up in 2012.
  • However, MasterCard is playing a unique card in mobile payments by bringing mobile bar codes and apps into play.
  • PayPal’s new mobile point-of-sale solution is also slated to gain traction this year with big box retailers Home Depot and Office Depot rolling it out to stores (see story).
  • One of the challenges technologies such as Google Wallet have struggled with is that it is only available on Sprint Nexus S 4G mobile phones, which leaves out a majority of the mobile phone industry.
  • Since the QkR app is available on iPhone and Android devices, the app hits a majority of the smartphone market.
  • MasterCard is running an NFC pilot program at movie theaters in Australia that lets consumers pay for food and drink items via their mobile devices.
  • For MasterCard, one of the biggest hurdles will be educating both consumers and companies about the technology, but the initiative is proof that the payment company is placing big bets on mobile payments.
  • “MasterCard is consistently striving to deliver the next generation in payments,” Mr. Barr said. “Specifically in this pilot, mobile payments and making life easier by enhancing the in cinema experience,” he said.
Marc-Alexandre Gagnon

German Rail System to Get Mobile Payments This Year [26Aug11] - 0 views

  • Come November, the world's second largest mass transit company will let its riders pay for trips by waving their cell phones at the terminal. The Deutsche Bahn, Germany's main railway operator, began implementing its Touch&Travel mobile payments system in 2008 and expects it to be ready within two months.
  • The system will rely on near field communications (NFC) chips contained in customers' mobile phones to handle the payment transactions for each trip. Alternatively, riders can pay with their phones by scanning a QR code at the beginning and end point of their ride.
  • Touch&Travel mobile apps are available for iPhone and Android-based smart phones. "In addition to using NFC or barcodes to provide location information, smartphone apps can use GPS or the user can type in a location ID number," writes NFC World. Riders will be billed for their transit usage at the end of each month.
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  • Contact-less payments are just one of the many uses for NFC, which is one of the most-talked-about technologies of the last year. Some other use cases include exchanging contact information, mobile gaming and unlocking doors, to name a few. Still, mobile payments are perhaps the most anticipated of its future uses, as everybody from banks and credit card companies to Google and smaller tech startups have been preparing solutions in this space.
  • New York City's transit system started its own pilot program for mobile payments last year, which lets riders pay for trips with their iPhones. Since the iPhone does not yet support NFC natively, the devices need to be housed in a special casing in order to work with New York's subway, rail, bus and taxi systems.
Marc-Alexandre Gagnon

Does Facebook hold the future of mobile payments in its hands? - Mobile Commerce Daily ... - 0 views

  • With more than 200 million mobile users, Facebook and its currency platform Credits is poised to be the future of how we pay for both virtual and physical goods.
  • Right now there are various different technologies and start-ups actively looking at ways to penetrate the mobile payments market. Each company has taken a different approach, from digital bar codes to near field communication (NFC).
  • Introduced in May of 2009, Facebook Credits was originally designed as a virtual currency to allow people to make purchases within games and non-gaming applications on the Facebook platform.
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  • Much like Apple with iTunes, Facebook takes a 30 percent cut on every dollar spent through the Credits platform.
  • Today users can buy Credits with 15 currencies, including U.S. dollars, Euros, the British Pound and the Venezuelan Bolivar.
  • It is important to first highlight, that for any mobile payments system to work, consumers will need to open some form of application to allow users to connect the phone to complete the payment. 
  • To date, Facebook sees over 200 million unique users accessing the social network through a mobile devices each month.
  • Almost all of the major brands who would adopt mobile payments in the beginning (i.e. Best Buy, Gap, Target) have invested heavily into growing a Facebook presence. It is this ability to connect to users and their social graph through a Facebook payment option that makes Credits and mobile payments an attractive model.
  • From this point, it is Facebook’s network that makes its payment option so attractive. As I scan my phone to finalize my purchase, I am presented with the option to share this purchase with my friends. Selecting yes, opens up an additional discount for my friends and I. From there my friends have the option to use the promotion through Best Buy’s ecommerce page or on location.
  • For now, Facebook prefers to play down talk of its broader ambitions for Credits. The 30 percent tax Facebook imposes on those who accept Credits might be too high to allow for the regular sale physical goods and services.
  • Other big players include PayPal who has more than 81 million active registered accounts and 210 million accounts, in 190 markets and it supported 24 currencies.
  • Google, with its Google Checkout and Android phones is also set to be a big player. With NFC technology being implemented on all future Google phones, we expect a mobile payment app preloaded on these phones. 
  • Probably an even bigger player is Apple and its 100 million iTunes users. The iPhone is set to be the main phone to drive mobile payments, even if other phones offer these features. But one thing is for sure: the mobile (social) payments market will be fragmented for the first few years and Facebook is easily in the position to come out victorious.
  • While analysts feel 2011 is the year for mobile payments, there is still uncertainty of how quickly consumers will move their wallet to a digital format or what platform they will use. 
  • One factor that is definite is the speed at which small business will adapt mobile transactions.
  • Third-party companies such as Bling Nation and Square to name a few win over merchants by cutting the transaction process fee by as much as 50 percent. With consumers swiping their debits cards more so than ever, this is a huge savings for any company.
  • Additionally, the three major U.S wireless carriers, Verizon Wireless, AT&T and T-Mobile partnered with Discover Card to form a mobile payment company called “Isis,” a venture to provide mobile payment carrier billing solution for payments.
  • The closet form of mobile payments in the U.S. that can be utilized nationally is the Starbucks digital gift card. 
  • While this option only applies to Starbucks stores, consumers can now makes purchases by scanning their phones.
  • The biggest challenge, currently keeping mobile payments from going mainstream is technology adoption. 
  • Not only do consumers need to carry a phone that has the correct technology, retailers also need to implement technology that connects with the phone.
  • Other challenges that could cause slow growth are the number of companies attempting to break into the space. 
  • From small start-ups to large tech companies such as Google and Apple, many consumers could be slow to adopt as they wait it out and see which platform becomes widely adopted.
  • To truly accelerate growth, we believe a large company needs to step up and look at the opportunity as a way to break into the $6.2 trillion retail market by covering the costs of technology adoption.
  • One player who is seen to have this ability is Apple. 
  • As the largest tech company in the world, rumors have come up, that Apple will implement NFC technology into the next generation iPhone 5 and with 100 million users already connected through iTunes, giving away the retail technology to scan mobile payments could be a quick way to gain accelerated usage.
  • Though it cannot be applied to all of your purchases, Starbucks seems to be the furthest along, allowing customers to purchase digital gift cards that can be scanned at all Starbuck locations nationwide.
  • To help accelerate growth, implementing a rewards program will draw more consumers to try the new payment platform.  This option to collect and track rewards is one of the key features that have helped Starbucks see quicker adoption.
Marc-Alexandre Gagnon

Stocks Cashing In on Mobile Payments (AXP, EBAY, GOOG) [27Aug11] - 0 views

  • The race to replace your wallet with mobile payment options is on.
  • Consumer demand for smartphones, combined with near-field communication, or NFC, technology that enables everyday purchases, is fueling the shift from credit card swipes to mobile payments. With smartphone sales expected to increase 50% this year, mobile payment services are in a mad dash to capture market share, and the growing competitive space has sparked strategic partnerships among big names.
  • Meet the contendersMobile payment sales in the U.S. are expected to increase at a 68% compounded annualized growth rate over the next five years. It's no wonder that big players like American Express (NYSE: AXP  ) and Google (Nasdaq: GOOG  ) want in on the action.
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  • American Express recently took the spotlight when the company signed a deal with Verizon Wireless allowing mobile users to make purchases on Verizon devices using a streamlined process. As the largest U.S. wireless carrier, Verizon reaches a broad audience. The partnership comes at the right time as American Express opens its own digital payment software called Serve, which will come pre-installed on all Verizon smartphones and tablets.
  • In an apparent bid to boost sales of Android phones, Google launched Google Wallet, a mobile payment platform for Android users. How it works: Google's Android platform will support NFC technology (more on that in a minute) capable of turning your phone into your wallet, letting you store digital credit cards on your Google Wallet account. Just walk into a store, pick up a product, and tap your phone on the payment reader. Google's service will support the payment networks of Citigroup's (NYSE: C  ) Citi, MasterCard (NYSE: MA  ) , and First Data.
  • eBay's (Nasdaq: EBAY  ) PayPal has dominated the online payment space for over a decade, but as the competition gets tough and the focus shifts to mobile devices, the company will need to make big moves to maintain its head start. One such move was initiating Titanium+Commerce, a mobile payment program that lets small businesses design their own smartphone apps for processing PayPal transactions.
  • Another emerging competitor in the mobile payments space is ISIS, a mobile commerce network founded as a coalition among AT&T (NYSE: T  ) , Verizon Wireless, and T-Mobile. Similar to Google Wallet, ISIS will run on any NFC-enabled device offered by the three carriers. Payment network partners will include American Express, Discover, MasterCard, and Visa (NYSE: V  ) .
  • Why this will workFor one thing, smartphones have conquered dozens of industries by gradually replacing everyday items like pocket calendars, road maps, and cameras with their ever-evolving apps. I have no doubt the move to mobile payments will quickly make credit cards a thing of the past. Who will finish the race with the most market share? The company that can get the most merchants to adopt its service. At this point, ISIS shows the most promise because merchants will benefit from a solution offering multiple wireless carriers.
Marc-Alexandre Gagnon

NFC Mobile Advertising Startup Tapit Raises Seed Funding | TechCrunch [29Aug11] - 0 views

  • Tapit is a new mobile advertising startup, founded in March 2011, that enables content sharing and offer delivery simply by tapping an NFC-enabled phone anywhere the Tapit logo can be found.
  • The company has now raised a seed funding round from Sydney Angels in record time – just 22 days from the pitch until the round was subscribed for. This is the fastest investment to date for Sydney Angels, the not-for-profit membership organization for angels which typically invests in Sydney-based startups.
  • NFC (near field communication), a short-range wireless technology, is often associated with mobile payments and mobile wallets these days, as a new way to enable purchases at point-of-sale. But that’s only one of the many possible use cases for the technology, which can also support things like sharing files and media between devices, advertising, ticketless transactions and more. It can even be used to perform actions like those found in NTT DOCOMO’s nifty “tap to follow” offering that lets two Twitter users follow each other simply by tapping phones.
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  • With Tapit, however, the idea is to leverage NFC for use in marketing campaigns by working with agencies, brands, handset manufacturers and carriers. Its marketing services include mobile commerce, coupon distribution, ticketing, surveys and reviews, content delivery, competitions and social community building (e.g. tap here to “like” us on Facebook or follow us on Twitter).
  • Says Tapit CEO Jamie Conyngham, “the speed in which this round was closed is an endorsement of the Tapit team and the business models we have created around our unique NFC enabled technology. Everyone we meet loves the idea of Tapit, it’s addictive.”
  • NFC, indeed, would be a step up from the now-ubiquitous barcode scanning technology, which involves using smartphone apps to scan QR codes via the phone’s camera. Unfortunately, NFC generally requires an accompanying chip built into the phone itself. Due to this requirement, it’s currently being held back by the limited availability of supported handsets.
  • Still, analysts are bullish on NFC’s future, with ABI predicting over 35 million supported handsets by 2012 and Frost & Sullivan estimating around 868 million by 2015.
  • Terms of Tapit’s seed investment were not disclosed, but the Sydney Angels Sidecar Fund typically invests between $100K – $500K in its portfolio companies.
Marc-Alexandre Gagnon

AT&T, T-Mobile and Verizon give Isis mobile payment network a $100 million boost -- Eng... - 0 views

  • How do you compete with Google's new Wallet mobile payment system? Well, a $100 million cash infusion certainly couldn't hurt. AT&T, T-Mobile and Verizon have plans to invest just that amount in Isis, sources told Businessweek. That sum is likely to grow, since taking on Google is no small feat, especially considering Wallet is already off the ground, with nationwide retail partners and support for MasterCard PayPass. Though Isis first made its debut last year, Google Wallet, which was announced in May, has clearly taken the lead. Isis is little more than a top-level website at this point, though with three of the nation's largest carriers providing support, it could have a chance to catch up -- especially if the carriers elect not to partner with Google, leaving Sprint as the sole wireless provider. We're glad to see some potential healthy competition for Wallet, especially considering that it was looking like Google was poised to create a monopoly. We expect much more to come on the Isis front, but in the meantime, hold on to those wallets -- cell phone payments may be in your future, but for now, paper and plastic are where it's at.
Marc-Alexandre Gagnon

Verizon, AT&T and T-Mobile Invest $100M in Google Wallet Competitor [REPORT] [29Aug11] - 0 views

  • Verizon Wireless, AT&T and T-Mobile are planning to invest more than $100 million to take on Google with Isis, the companies’ mobile payment project, according to a report.
  • Isis, which the three carriers announced last November, is a mobile payment system that uses near-field communication. The three companies hope that it will be a viable competitor to Google Wallet, a NFC solution from the search engine giant that is rolling out in the market this year.
  • According to Bloomberg, the three carriers have earmarked $100 million for the venture. Previously, no funding had been announced.
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  • In addition to enabling mobile payments, Isis would also let consumers redeem coupons at the point of sale. Isis has built partnerships with the top credit card firms — Visa, MasterCard, Discover and American Express — to make that possible. The service is expected to roll out sometime in 2012.
  • Meanwhile, Google unveiled Google Wallet in May. A range of merchants, including CVS, Petco and 7-Eleven now accept Google Wallet for payment.
Marc-Alexandre Gagnon

How to pay with your iPhone | News | TechRadar [03Sep11] - 0 views

  • New technologies, apps and add-ons let smartphones both receive and make payments, and the next generation of phones in the coming years will go further than ever to letting your mobile replace your wallet.
  • Cash transactions are getting rarer with debit and credit cards being accepted nearly anywhere, but you still run into places that stubbornly remain cash-only, whether it's a lunch wagon, a little independent café, or even an artist selling paintings at a market.
  • Lately, several solutions have popped up for small businesses - or anyone, really - to accept card payments by attaching a card reader to their iPhone, iPod touch or iPad, or other smartphone.
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  • Square, one of the most recognisable, is a small, square dongle that plugs into the headphone jack on an iOS or Android device, and lets the merchant swipe a customer's magnetic stripe card, converting their account data to an audio signal.
  • The corresponding app software encrypts it and sends it to Square's servers, which communicate with the card-processing companies to complete a transaction. The customer signs their name with a dash of their finger on the touchscreen, and they're able to have a receipt sent to them over email or SMS text message.
  • The main advantage to using the headphone jack rather than the iPhone's 30-pin dock connector is that the dock connector is only on iOS devices, while every mobile has a headphone jack. This meant Square could roll out its system to Android by simply writing compatible software.
  • But you won't see Square - or its many competitors, including the GoPayment, Intuit Credit Card Reader, Mophie Marketplace, VeriFone's PAYware Mobile, the MagTek iDynamo and others - in use at your local pub, since the UK, as well as all of Europe and most of Asia, has moved to using Chip and PIN.
  • Chip and PIN (also called EMV for Europay, MasterCard, Visa) is more secure, since magnetic stripes are more easily read and cloned by black-market devices, and signatures can be forged. The chips in these cards are much more difficult to clone, and even if a card is lost or stolen, it can't be used without the matching PIN. It's been standard in the UK since 2004, but it isn't widespread in the USA, with both banks and merchants reluctant to invest in the new hardware required.
  • But one iPhone-based card reader does support Chip and PIN transactions: the iZettle, a free EMV chip card reader with accompanying app that connects to an iPhone or iPad's 30-pin dock connector.
  • New company Card.io is even offering mobile developers a new way to accept card payments within their apps without needing a scanner at all. Users take a photo of their card and the account number is read and captured by the software.
Marc-Alexandre Gagnon

Three Ways NFC Technology Will Create a Brand New Form of Social Media Engagement | Soc... - 0 views

  • As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone features that integrate with social media platforms such as Facebook, Twitter, and Foursquare, to not only create something new and unique as part of the consumer journey, but to also take advantage of the fact that through successfully integrating social media with the overall brand experience, the likelihood of fans and customers “sharing” branded content and increasing brand visibilty in the social space is also increased; something that more and more companies are continually striving to achieve across multiple social media and online PR campaigns. Interestingly, something that an increasing number of people are now starting to talk about when looking at the ways smartphones are shaping consumer and brand day-to-day lives, is Near Field Communication technologies (NFC) and the possibilities that they present.
  • In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion.
  • Although at first this may not seem all that different to what we have seen recently with the introduction of QR codes, the possibilities we are seeing for NFC technology are far greater. So much so, that we're not only seeing an increasing number of smartphone brands integrating the technology into their latest handsets, we are also starting to see large named brands such as Google, Visa and MasterCard getting involved at what is a very early stage.
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  • In light of this, below are three reasons as to why we will soon start to see NFC technologies appearing more and more:
  • 1. Real-life Facebook “Likes”
  • 2. Quick payments
  • 3. Ease of use
  • Although we are still very much in the early development stages with the use of this kind of technology, as the number of smartphones with NFC enabled technology continues to grow as well as the number of credit card companies jumping on board, it is surely only a matter of time before we start to see more and more people using their smartphones to pay for their morning coffee. Similarly to QR codes and location-based services, much of the success of NFC technology will depend on the adoption of big-name brands to not only raise consumer awareness but to ensure that the benefits for customers to use NFC as part of their browsing experience are unique, rewarding, relevant and appealing. Additionally, those brands working alongside a creative tech PR agency that are able to effectively integrate NFC smartphone technologies into their overall social media and marketing campaigns will almost certainly be at the forefront of a whole new type of real-world social media engagement.  
Marc-Alexandre Gagnon

Bao push ultrasonic mobile payments "bats" - 0 views

  • Bao network technology companies yesterday announced the launch of ultrasonic mobile payments-”bat”, consumers only need the phone close to the payment terminal, you can complete the identity verification, payment and settlement.   It is understood that the “bat” is based on ultrasonic wireless technology, allowing electronic device between a non-contact interact point to point data (10cm) to enable mobile payments and near field service more online business solutions.   With existing mobile payments in different ways is, today, most mobile phones through text messages, picture (QR) to implement a pay, this payment is a one-time; if you are on a mobile phone RF technology implementation is similar to the bus card payment, and hardware modification to the mobile phone. “Bats” is used, only requires the user to download an ultrasonic software can be.   According to the company General Manager Tan Xinglie introduction, this technique may be more in the future for restaurants, cafes, and needed on-site consumption places, such as where the user through the online booking, get coupon, which acts as the identity verification and payment tools; another application area is the logistics industry, such as express delivery, user to mobile payments. (Reporters Zhang Yi)
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