Debenhams explores mobile payments | News | New Media Age [25Nov11] - 0 views
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Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time.
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The high street retailer said it is exploring ways to let customers use their mobiles to pay for goods in-store.
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Harriet Williams, Debenhams’ head of digital, said, ”It is something we are looking at and talking to partners about. When we’ve done research, we’ve seen that it’s something particularly younger customers are more interested in.”
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Williams said the department store chain would “love” to run a trial next year if all the participants needed to make mobile payments work – such as the banks and mobile operators – come together.
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Research by PayPal said that 2016 will be the year when UK shoppers will use their mobiles to pay for their shopping, increasingly replacing cash and cards.
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Robin Terrell, House of Fraser executive director of multi-channel and international, said payment through the mobile phone will “absolutely” be introduced in the future.
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However, retailers have voiced their concerns over the difficulties in ensuring all the various players work together on NFC technology.
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“As a customer, I am not going to have a different wallet for each financial institution, network and handset I have,” said Terrell. “Equally, the financial institutions will need to work together to raise the current £15 limit on NFC contactless payments. None of these issues are insurmountable, however, and the overall direction of travel is clear.”
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Just this week Starbucks said that it is launching the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of NFC technology
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The coffee chain said it “did not want to wait” for the development of NFC and for it to become mainstream. Instead, it has developed its own mobile payment system using iPhone apps because so few handsets are currently NFC capable.
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French Connection said mobile payment was not on its agenda just yet but it could see the method being taken up in the future.
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Jennifer Roebuck, French Connection’s digital director, said, “There’s no reason why in five years you can’t swipe your mobile to pay for products. It’s too early days for us [but] it is logical, everyone uses a mobile for everything, such as shopping with Ocado. It’s becoming a little mini system to make payments.”
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David Smith, IMRG chief marketing and communications officer, said, “The use of smartphones is going up and more technology that goes into them so the compatibility is not beyond it. But consumer trust and how quickly retailers have a system that’s foolproof are the biggest factors. It will inevitably come but how big it will be remains to be seen.”