Green Goose Wows the Crowd & Raises $100K On Launch Conference Stage - 0 views
-
Imagine getting points in an online game each time you drink more water, floss your teeth or take a step toward some other healthy lifestyle goal. That's the promise of Green Goose, a company that uses tiny sensors and accelerometers on stickers or credit cards to track everyday behavior and record it online.
-
Two members of the panel of investor judges put $100,000 into the startup on the spot while the company was still on stage. A third, Bill Warner, had already invested. "It's amazing and there's so much more you haven't even heard," he said about the company.
-
All thanks to a simple sticker or other attachable sensor. It's the simplest and most pleasing example we've seen yet of the widely anticipated trend called The Internet of Things.
- ...1 more annotation...
-
The health angle is a strong one and the healthcare industry knows it. "Insurance companies are really trying to figure out how to reinvent all this stuff," Web 2.0 forefather and sensor-lover Tim O'Reilly told me about Green Goose today. "They're all looking for things like this that will drive wellness. The biggest question about it is whether it's too early. As the old VC saying goes, being too early is indistinguishable from being wrong. But this is defiitely on the right track."