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Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views
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In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
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SEOmoz
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“The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
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Step 1: You need points.
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But points are meaningless without a leader board.
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Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
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Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
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We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
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Encourage users to hand over data - it makes us smarter marketers.
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Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
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Badges?
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Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
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Virtual Currency/Goods
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If you have a crappy product it really doesn’t matter.
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What could we do/take away from this?
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Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
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Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
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Create signups/sales with loss aversion
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Help people drive their business
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Generate Reviews- badge and point system for heavy users?
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Increase signups
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Reward for Gifting
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Reward for Uplaoding Content
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Generate links
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Increase social shares
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Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
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Selected Interactive Graphics - The New York Times - 0 views
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2008 Elections From the Jan. 3 Iowa caucuses to the Nov. 4 general election, information graphics were a major component of the New York Times election coverage. Interactive maps on the nytimes.com home page and inside the web site were rich with information, but easy to navigate.
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2008 Olympics Coverage In August 2008, The New York Times graphics department published more than 30 interactive graphics covering subjects ranging from the Olympic torch to the medal count. The package included graphics produced in advance of the games, plus more than a dozen produced on deadline analyzing results from a vareity of events. Because NBC tape-delayed the showing of many events, these graphics frequently were readers' first visual picture of how a race was won.
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Flight 1549 Lands in the Hudson River When U.S. Airways Flight 1549 made an emergency landing in the Hudson River, graphics editors immediately began reporting what happened in the air, building 3-D models of the plane and developing an interactive graphic. The graphic was initially published the same day as the emergency landing, and updated over the next several days as more information was released. Published Jan. 15, 2009
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Inaugural Words An interactive graphic published this January shows the number of times words were used in inaugural speeches. Readers could view the use of the word in context, and then read the entire speech, or compare the words used by every president to date. Published Jan. 17, 2009
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Twitter Chatter During the Super Bowl Using data gathered from Twitter's API, this mash-up shows what words people around the country were tweeting minute-by-minute as the Cardinals and Steelers battled it out on the field. Published Feb. 2, 2009
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Where Immigrants Settled An interactive map shows where immigrant groups settled across United States over the last century. Readers can drill into more than 20 different immigrant groups and see the number who lived in each county in the U.S. at the time of every census since 1880. Published March 10, 2009
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The Year in Markets An interactive graphic produced for the nytimes.com home page explains how 2008 became a dismal year for the financial markets. Published Dec. 31, 2009
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Mapping Parking Tickets A interactive graphic mashes up data on the number of parking tickets given on each of 80,000 blocks in New York City with a Google street map. Published Nov. 28, 2008
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The Danger of Digging Deeper An information graphic explains the risks involved in a new project that attempts to harvest geothermal energy from hot bedrock in an area prone to earthquakes. Published June 23, 2009
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Failed Prostate Procedures An interactive graphic explains how brachytherapy — a procedure to treat prostate cancer — is commonly performed, and how a cancer unit at the Philadelphia V.A. botched 92 of 116 procedures. Published June 20, 2009