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Google’s problem was that the company and its two consumer electronics partners built early-adopter devices that were supposed to appeal to the mainstream consumer — and in turn, didn’t do right for either.

I was once again a little underwhelmed when the new Honeycomb version of Google TV hit my review unit

the availability of apps made a big difference.

many are very enthusiastic

about the apps they could install on it and the ways they could customize their Google TV experience

Combine that with its huge potential for growth in the CE space, and you’ll see why Google TV very likely wins the smart TV race.

Five reasons why Google TV will be huge

Customization.

Third-party app stores.

Multitasking.

The CE market.

Cable boxes.

Even if Schmidt is wrong with his assessment, Google always has a backup plan: The company bought Motorola Mobility earlier this year, and as part of the deal also acquired Motorola’s set-top box business. That makes it all but certain that Motorola will eventually ship Google TV-powered cable boxes, which could bring the platform to millions of legacy TV sets.

Add to that the fact that more than 6 million of those mobile transactions occurred during the past nine weeks — which is more than double the 3 million transactions the company saw in the first nine weeks post release — and the data shows a growing number of consumers are going wallet-free and opting instead to pay for their daily coffee runs with the Starbucks mobile app.

Starbucks mobile pay, a prominent feature of the company’s iPhone and Android applications, was released in the U.S. in January. Consumers can use the mobile app to load money on to a digital Starbucks Card and present a 2D barcode to pay-by-scan at the register at more than 9,000 locations. The program launched in Canada in November and will land in the U.K. in January 2012.

Of the $2.4 billion loaded on to Starbucks Cards in fiscal year 2011, $110 million was loaded onto cards via Starbucks mobile apps. The mobile figure equates to just under 5 percent of all reloads, but does highlight a shift in how customers engage with Starbucks cards. “Customers love the ease of [Starbucks card] reload and autoload on their apps,” Brotman said.

Mobile app users are also tapping the company’s e-gifting feature to send the electronic gift of Starbucks from their phones. E-gifting was added to the apps in June — it was previously available as a web-only feature — and now accounts for 10 percent of total e-gifting volume.

The company’s early successes on mobile have allowed it to experiment with apps like Starbucks Cup Magic, a one-off holiday application released in mid November that adds a layer of augmented reality to the in-store experience. An app user can point his device’s camera lens at a holiday character on Starbucks cups, coffee bags or in-store signage, and watch the character come to life. The app has been used in this capacity more than 450,000 times to date, Brotman said.

Starbucks also now has 3.6 million customers in its My Starbucks Rewards loyalty program, and 2 million members have reached the highest Gold level.

Altogether, the stats show that the company’s Starbucks Card, loyalty, payment, e-gifting and drink builder modules and programs are converging into a single, mobile experience that customers truly love, Brotman said.

The second half of the NFC conundrum is that there are a lot of hands reaching for the supposed pile of money that NFC payments will enable. Look at Google's announcement of the Wallet product. Or the ISIS partnership between Verizon, T-Mobile and AT&T. Google is partnering with Mastercard, CitiBank, Sprint, FirstData, Verifone, VivoTech (the NFC partner), Hypercom, Ingenico and NXP (another NFC partner). All of these large companies are going to want a slice of the pie. Where does that leave the retailers? You know, the ones that are actually trying to make money with good and services? Sadly, on the outside of the circle. The carriers are the biggest culprits, wanting to take as much as 50% of transaction revenue because it is "going over their pipes." The financial services companies will be happy taking their normal rates in the 1.75% to 3% range as long as there is a promise that more people will pay electronically (read: sans cash). Between retailers, partners and infrastructure, NFC has years to go before it will be viable for all parties involved.

What will happen in this time frame? Think about the so-called "4G" technology WiMax. The technology is already becoming antiquated with LTE and all the major carriers are working on the next version after that. Sprint is keeping a hybrid of WiMax and LTE going forward but overall it is a tech that died before it even matured. NFC may be the same. What if there are massive leaps in quantum teleportation in the next several years? Does NFC become the WiMax of the payment world?

Maturation Of Direct Carrier Billing The "I do not see myself buying a fridge with this" line comes mostly from the direct carrier folks. Direct carrier billing is the perfect area for micro-payments and payments that stem from ease of use. Think of parking. If you could pay for your parking on the street with your phone, would that convenience be worth an extra couple of cents on the dollar to you? The direct to carrier ecosystem has evolved to the point where it actually makes sense for offline and online use. Zong (acquired by eBay for PayPal integration), PaymentOne and Boku are the leaders in this space. PaymentOne has processed $5 billion in mobile payments and lets users pay with their phone numbers, validating transactions via text. Zong allows that capability as well. Payment One's "One Care" features, announced last week at CTIA, makes direct to carrier billing safe and secure. Transparency is important in mobile commerce because consumers do not really trust their phones to handle their money quite yet. The most important aspect of direct to carrier billing now is that the revenue mechanism has been flipped. It used to be that merchants only got some 40% or less of payments while the carriers and partners took the rest. Even with high margin transactions, that is unacceptable. Today, direct to carrier billing provides the merchants with more than 80% of the revenue, sometimes nearly 95%.

The Dongle World: Smartphones As Credit Card Readers Square, VeriSign and Intuit are pushing hard into the dongle department. Jumio is doing the same thing, just without the dongle. There is not much to be said about the dongle world that we have not already touched on at ReadWriteWeb outside of the notion that it is bringing easy credit card readers to the mobile masses.

The dongle competitors are not worried about what is happening in the ecosytem because it does not really touch their core business. For instance, PayPal does not see NFC or dongles infringing on its business in any way, shape or form. As Laura Chambers, PayPal's head of mobile, said in a recent interview, "we are not worried about much in the ways of competition. There is a lot of white space in the industry for horizontal movement."

What Is PayPal Really Doing? In the interview with Chambers, the first question I asked was, "Why does it seem like PayPal has become a "me too" operator in mobile payments?" It is a fair question, even if Chambers balked to acknowledge that PayPal has been in "me too" mode for the last year or so. PayPal has ignored the dongle movement and NFC is not on its radar as a technology it feels it needs to integrate. "What is the difference between a tap versus a swipe?" Chambers asked. "We are working with what works in the current infrastructure ... We have sat down with consumers and merchants to work with them on what they want." PayPal is growing sideways because there is not a ton of room right now to grow vertically. PayPal will get into NFC solutions when the time is appropriate. Its strategy now is to create as much flexibility for consumers as possible through its mobile wallet program. PayPal's stance is data driven - the company can track when and what consumers buy from mobile phones and tablets. Hence, PayPal is focusing on the shopping end of the spectrum, as opposed to a pure payments play. "60% of people buy more and spend more on mobile," Chambers said. "But, we see that people are not really buying different things on mobile ... the No. 1 driver of growth in mobile payments is boredom." That fits in well with what PayPal sees as "couch commerce." They released a study recently saying that mobile shopping is going to boom this holiday season. As such, PayPal is ready to deploy an end-to-end solution for merchants and consumers to reward loyalty and provide deals and offers along with digital receipts. PayPal believes that it has a lot of room to grow in mobile through these types of horizontal movements. We are also seeing this on a non-mobile front with eBay partnering with Facebook and the Open Graph API and the new X.Commerce initiative that consolidates the PayPal, Zong, Magento, RedLaser and Milo technologies. The company is calling it an "open commerce ecosystem."

Future Of Mobile Payments This article is the first in a series of the trends in mobile payments that ReadWriteWeb will be working on in the next several months. There are a lot of questions and the answers are just beginning to emerge. Who are the winners in the space? Are retail shops in danger of "becoming expensive fronts for online shopping," as Chambers said in the interview? Does NFC really have potential to disrupt offline payments or is it just cool technology? These questions and more are what we will be tackling in the months to come.

Nayar says the developers involved actually reached out to PayPal to see if the integration would make sense. He adds that over the next few months PayPal will be ‘many’ different proximity-based payments technologies (including NFC) and exploring numerous partnership opportunities.

“PayPal isn’t betting the farm on NFC,” he explains. But he says that the payments giant is interested in using the technology as one option for in-store payments. As we’ve reported in the past, PayPal is dabbling in NFC but still believes mass adoption is years away.

Twenty-two EU member states signed the treaty at a ceremony in Tokyo on January 26. Other nations interested in signing the agreement have until May 2013 to do so. According to Wikipedia, the Anti-Counterfeiting Trade Agreement “creates a governing body outside national institutions such as the World Trade Organization (WTO), the World Intellectual Property Organization (WIPO) or the United Nations.” The scope of the agreement includes counterfeit goods, generic medicines, and pirated copyright-protected works.

The provisions of ACTA grant copyright holders direct powers to demand that ISPs remove material from the Internet, without the requirement of a court order, and permit foreign influence over ISPs in the United States. Advocates of the treaty seek to give copyright holders the ability to demand that users who do violate intellectual property rights have their Internet connections terminated as a punishment. To enforce such a system would require the creation of an individual Internet ID.

The Electronic Frontier Foundation (EFF) reports: The same industry rightsholder groups that support the creation of ACTA have also called for mandatory network-level filtering by Internet Service Providers and for Internet Service Providers to terminate citizens’ Internet connection on repeat allegation of copyright infringement (the “Three Strikes”/Graduated Response) so there is reason to believe that ACTA will seek to increase intermediary liability and require these things of Internet Service Providers.

The EFF has been vehement in its opposition to ACTA, particularly regarding the secrecy surrounding the treaty negotiations. Likewise, Michael Geist, in writing for Copyright News, asserted that ACTA was “shrouded in secrecy.” He pointed out that ACTA negotiations did not include civil society groups or developing countries, noting also that “reports suggest that trade negotiators have been required to sign non-disclosure agreements for fear of word of the treaty’s provisions leaking to the public.” The European Commission denied this allegations in 2008, arguing, “It is only natural that intergovernmental negotiations dealing with issues that have an economic impact, do not take place in public and that negotiators are bound by a certain level of discretion.”

As noted on Wikipedia, opponents of ACTA also assert that it will impinge upon freedom of expression and communication privacy. A large number of the World Trade Organization’s 157 members have voiced concerns that the treaty would have a negative impact on trade. Others have pointed out that ACTA does not include provisions for legal safeguards protecting ISPs from liability for the actions of their subscribers. Without such provisions, ISPs will be forced to invade the privacy of their subscribers in order to protect themselves. Aaron Shaw, research fellow at the Berkman Center for Internet & Society at Harvard University, stressed that “ACTA would create unduly harsh legal standards that do not reflect contemporary principles of democratic government, free market exchange, or civil liberties.”

The technology news and information website ArsTechnica.com argues that ACTA encourages ISPs to collect and provide information about suspects by providing for those ISPs “safe harbor from certain legal threats.” In protest against the treaty, the hacktivist group Anonymous hacked into the Federal Trade Commission’s cybersecurity advice website on January 24, replacing the homepage with the Anonymous logo, a rap song, and a message threatening more attacks if anti-piracy legislation in Congress were to pass. According to The Next Web: The message left temporarily on OnGuardOnline referred to the Stop Online Piracy Act, The Protect Intellectual Property Act and the Anti-Counterfeiting Trade Agreement. If they pass, the message said, "we will wage a relentless war against the corporate Internet, destroying dozens upon dozens of government and company websites."

One blogger from tech site Mashable found this week that Google's Ad Preferences page assume that she was middle-aged - and a man, simply because her interests included technology and computing.  The profile page, called Ad Preferences, is hidden away inside a settings menu in Google Accounts, but can be accessed directly here. This sort of in-depth profiling raises alarm bells with privacy activists. 'Consumers have increasingly digital lives and they are developing an unfathomably large data trail every day,' says Rainey Reitman, activism director for privacy group Electronic Frontier Foundation. 'There has never been another time in history where privacy was under the kind of assault it is today.'You can opt out of the tracking, or manually edit your details. Google also  does not store information on controversial subjects such as pornography. The Ad preferences page came to public attention following a sweeping change to 'privacy policy' which comes into effect on March 1, although the preferences page was launched some time ago. YouTube data, Gmail information and search data will all be used to build up ever more accurate advertising profiles and also the company claims it will make searches more personalised.

New Sage Mobile Payments 2.0 features:One Merchant Account — Businesses can now use their existing Sage Merchant ID (MID) account to add mobile payments to their existing payment solution, and at the same low processing rate.Updated User Interface on Smart Phones — The new, completely intuitive, colorful user interface makes processing payments easier than ever.Signature Capture — Businesses can give customers peace of mind knowing a signature is required to complete their transaction. With the swipe of a finger, a signature is captured to complete a sale. A signed receipt is emailed to both the business and their customer.Tax And Tip Calculator — Businesses no longer need a separate calculator to determine tax due and tips; Sage Mobile automatically calculates both.‘App Store’ Download — By going to the Android Marketplace or Apple’s iTunes store, businesses can download the Sage Mobile application at no cost. Then, once they have called Sage to set up their merchant account, they can start accepting mobile payments.

Businesses using Sage Mobile Payments can benefit from increased chances to close sales; anytime, anywhere transactions; a secure and PCI compliant payment processing environment; real-time authorizations for expedited cash flow; and minimal cost.Sage has been providing businesses and organizations with electronic payment systems for more than 20 years. Visit Sage Payment Solutions online at www.sagepayments.com.

Sage North America today announced the launch of Sage Mobile Payments 2.0, the latest version of its Payment Card Industry (PCI) compliant mobile payments product. Sage Mobile Payments comes bundled with a Sage merchant account, and allows businesses to cost effectively and securely process credit and debit card transactions on mobile devices, like cell phones and tablets, including Apple’s iPad, across all major wireless carriers. Version 2.0 focuses on enhancing the customer experience through new features designed to save businesses time and increase the security of their transactions.

The SDiD 1020 RFID based SD Card supports ISO 15693, ISO 14443A standards, Philips I-Code SLI and Texas Instruments Tag-it HF. The SDiD 1020 can be customized for industrial, enterprise and government applications.

Both the SDiD 1010 and 1020 Cards operate in the 13.56 MHz frequency range, over a distance of typically a few centimeters. The SDiD Card supports PDAs and Smartphones with SD Card slots and an SDIO interface based on Microsoft Pocket PC OS 2002, Windows Mobile 2003, and Palm OS 4.1.

Wireless Dynamics Inc. is introducing the SDiD Card, the first RFID (Radio Frequency Identification) Reader/Writer SD (Secure Digital) Card in the industry. Users can now utilise their Personal Digital Assistants (PDA) and Smartphones as portable RFID terminals. Applications include reading and writing RFID tags for the health-care, pharmaceutical, retail logistics, and other industries.

The SIG has been working on combining Bluetooth and UWB since May this year and the specification is set for introduction in the first part of 2007 with prototyping following in the latter part of 2007.

NFC operates over very short distances - a few centimetres or less - and is optimised for secure communication between devices with minimal user configuration.

Motorola plans to begin trials of NFC-enabled phones in the U.S. later this year, the company said. The phones will be used with MasterCard International Inc.'s PayPass payment service, it said. Motorola did not specify where the trials will take place.

NFC-based payment functions have already been announced by several handset vendors, including Panasonic Mobile Communications Co. Ltd., Sharp Corp. and Fujitsu Ltd. They will make products compatible with a payment system developed by Felica Networks Inc., a joint venture between NTT DoCoMo Inc. and Sony Corp.

Nokia Corp. and Samsung Electronics. Co. Ltd. have also announced plans to incorporate NFC-based payment functions in their respective handset lines.

Offline payments The test is running for five days, during which time anyone who downloads the app from the Android store or Apple store in Sweden and enters their PayPal credentials can receive an NFC sticker when they arrive at one of the two stores so they can tap to pay for items in the store.

“Our wallet lives in the cloud and not on devices. There are plenty of ways to access your wallet in the cloud and NFC could be a great way to do that.”

“We think it is a very interesting technology and we are looking at ways to use it,” he said. “It is one of the technologies that we are looking at – we are not betting the bank on NFC.

PayPal parent company eBay has not been a big supporter of NFC – or near-field communications – technology. However, as a leader in the alternative payments space, it makes sense that PayPal would want to investigate NFC.

“While eBay maybe hasn’t been a big proponent, PayPal has been quite vocal about the opportunity,” said Drew Sievers, CEO of mFoundry, Larkspur, CA. “PayPal is the biggest jewel in the eBay empire, so their vision is, in my opinion, the most interesting driver for eBay corporate.

“PayPal’s publicly stated goal is to become as important a payment option offline as it is online,” he said. “NFC is a potentially disruptive technology that could offer fertile ground for PayPal’s offline payments endeavors.”

NFC has been embraced by numerous companies such as Google, Isis – which is a partnership of AT&T, Verizon and T-Mobile – and others. However, there are significant challenges facing these companies’ efforts to expand NFC as there are still a limited number of mobile phones available that support NFC.

However, PayPal – as an alternative payment solution – also faces the challenge of getting retailers to accept PayPal payments if it were to try for a broader NFC roll out.

“PayPal faces the same challenges with NFC as everyone else in the ecosystem: NFC-enabled phone penetration combined with merchant acceptance penetration,” Mr. Sievers said.

“In fact, they face an additional challenge since nearly every existing NFC-enabled merchant takes Visa, MC, Amex, and Discover, but those same points of sale don’t take PayPal yet,” he said.

“So PayPal has two things to sell: NFC acceptance and PayPal acceptance. That’s a tough sell.”

Long-term strategy While the NFC test is limited, it is another example of how PayPal is trying to bring its technology to bricks-and-mortar retailers. PayPal wants to get merchants to use PayPal and is looking for ways to embed PayPal in the shopping experience via applications, deals and a variety of other merchant services.

“EBay is recognizing that NFC is one of those things that would enable them to grow more in a physical retail environment rather than providing online or electronic transactions,” said John Devlin, London-based group director of AutoID and Smart Cards at ABI Research.

However, it is likely to be some time before PayPal would be able to deploy an NFC solution on any kind of scale. “This is something that they are thinking about on a medium to long-term basis,” Mr. Devlin said.

“In the next couple of years, NFC is really going to be used at the local or national market level rather than an international basis,” he said. “Once it becomes more widely available, that is when PayPal would be more actively interested in pushing ahead.

The sticker model of NFC – where an NFC sticker is placed on a mobile device to make it compatible with an NFC reader – is more of a limited solution.

“It is not able to plug into the handset and take advantage of all of the different smartphone functionality,” Mr. Devlin said. “It has advantages in that you can upgrade existing handsets quickly and easily but I don’t think anyone is really pushing ahead with stickers for a long-term consumer solution on a mass market level. This indicates that this is a trial rather than a precursor to a wider deployment.”

Proximity payments PayPal expects to do $3.5 billion in mobile payments this year using its existing payments solutions. The NFC mobile app test is another way that it is experimenting with new payments solutions as proximity payments grow “This is what we’ve always done – experiment and test and be open to partnerships to drive innovation,” Mr. Nayar said. “What we are going to start to see soon is the growth in proximity payments where you need to be in contact with a reader of some sort,” he said. “This can be done with Bluetooth, RFID and NFC is another way to do it.”

Sony's Xperia S will initially be available with the 2.3.7 version of Android Gingerbread OS at launch, with users being able to upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012. For reasons unknown, it will be joining an exclusive group of devices which only use a microSIM card, such as the Nokia Lumia 800 and Motorola Razr. This follows the original trendsetters Apple, and their devices. Also, there is no microSD slot; a feature, or lack there of, that many of the newly released handsets are keen to adopt.

As we saw with the marketing strategy of the Xperia Arc and Arc S, the company will probably be positioning the Xperia S just below the top devices, aiming to fill the niche right underneath the flagship products of Apple, HTC and Samsung. The ‘S' certainly packs some heavy hardware without overwhelming technical spec, and we believe the price will validate this theory.

The Xperia S will arrive PlayStation certified, with access to the PlayStation store and a fast-growing library of music and videos. Despite this, the real benefit of the phone are its ability to take high-resolution photos and videos, whilst being able to view them on the device itself. The idea is to better integrate smart devices, and for them to communicate intelligently.

Perhaps a tenuous example of this is the wrist watch worn by the spokesman for Sony Ericsson at CES, who could remotely control the camera and view messages on a tiny screen. It's therefore no surprise that the Xperia S comes with a built-in TV out function, where you can connect via HDMI and enjoy both pictures and videos on the big screen, and in glorious high definition.

This will be the inaugural handset, in the batch of the new Xperia NXT series - which stands for NeXT generation of smartphones. The Sony Xperia S has enjoyed no privacy since pictures were leaked back in early December, but it has now been confirmed that it runs from a 1.5GHz dual-core processor, a 12MP camera and a 4.3-inch screen that uses Sony's mobile Bravia engine.

Variants of the Xperia S are also set for launch in the springtime, when the Xperia ion, Xperia NX and Xperia acro HD will be released. The Acro HD will hit the Japanese market with specific features such as infrared port data exchange, mobile wallet and mobile TV.

While payments is the hot ticket for NFC at the moment, InformationWeek sees much greater potential in peer to peer content sharing services, as well as easy information dissemination through NFC tags and posters – both for retailers and other agencies.

TDP seems to have been influenced in part by an earlier unofficial effort launched by the Internet group Anonymous called Operation Mesh.

The ascendancy of fiber isn’t just happening in our home broadband and long-haul networks, but also must occur inside the data center and even on the chips themselves as we demand more from our computers and networks. Luxtera’s chip helps usher in the age of light inside the data center in a way that doesn’t require the replacement of all the existing gear. Luxtera will sample the chips this year with the chips supporting both Ethernet and Infiniband applications.

Dwolla sees itself more like Visa than PayPal. EBay may actually disagree with that considering that it is pushing very hard into the mobile wallets segment of the mobile payments industry and Dwolla operates in much the same way.

Dwolla wants to position itself as a go-to resource for financial institutions to create a mobile payments infrastructure in communities such as Des Moines. Square, with its recent Card Case update, is also playing in this space.

Consumers benefit from Dwolla because of the location and social features of the platform.

The benefit of Dwolla is that it is basically electronic cash. This is one of the truest "mobile wallets" concepts.

Proxi was released by Dwolla in August. It allows users to open the app and see what merchants are accepting mobile payments via Dwolla in their vicinity.

The company can position itself to be both the front end and back end of the payment process. As such, Google Wallet, Square, Intuit GoPayment (or any of the other dongle-based competitors) could theoretically tie into it as a backend.