Adshel incorporates Near Field Communications into Coles ads - mUmBRELLA [29Sep11] - 0 views
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Adshel has launched what it claims to be the first outdoor advertising campaign in Australia where consumers can connect via wi-fi or by tapping their phone to receive more information about the advertised product.
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The two-week campaign for Coles gives Melbourne commuters the option to download a video cookbook by celebrity chef Curtis Stone by using Near Field Communications, the technology used in Visa Paywave and Mastercard Paypass, or by connecting their smartphone to Wi-Fi.
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Earlier this week the Communications Council called for mobile phone manufacturers to incorporate NFC in future handsets.