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Quotes on the importance of strategy with social media marketing from some of the top social media experts and brands online including: Chris Brogan, Peter Kim, Joseph Jaffe, Jason Falls, Katie Payne, Debbie Weil, Jay Baer, Mari Smith, David Meernan Scott, Valeria Maltoni, Scott Monty and about 40 others.

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.Read more at www.toprankblog.com

Rapportive adds dynamic contact previews to Gmail complete with profile picture, brief bio and links to their various social networking profiles. Part social, part CRM, Rapportive also features a minimalist notes area directly under the social profiles section of the sidebaat The Next Web Conference the startup is announcing the launch of a developer platform that will allow third parties to insert their products into Rapportivethese plugins, called ‘Raplets’ can be for any purpose. Rapportive suggests booking and time management, entertainment or internal corporate tools as other usesAlthough Rapportive is a Gmail-only service right now, it will be integrating with other email platforms in the near future

While the two sets are among those available for no charge, Infochimps sells the more in-depth and extensive datasets it’s derived from Twitter, proving there’s a continued marketplace for this sort of information. For $300 you can buy the dataset containing an hour-by-hour breakdown of the occurence of hashtags, URLs, and smileys in the 1.6 billion tweets created between March 2006 and March 2010. For $250 you can purchase a dataset extracted from those same 1.6 billion tweets with all mentions of stock tokens and related keywords.While information from Twitter has been culled to assess which websites we’ll like and which movies will perform well, analysis from Twitter and from the expanding social graph is really just beginning. Like, for example, the ability to track the time and mention of stock names. The new dataset of stock information offered by Infochimps hopes to demonstrate to the financial industry what the music and film industry already know: big data is a powerful prediction tool.See more at www.readwriteweb.com

peer to peer currency development, this one features the Ven and Serios. Largely web based.Serios are attached to emails as an incentive to open the email

learn how you can use stats from your blog in order to improve traffic and page views. http://onlinemoneywithgoogleadsense.blogspot.com/2010/04/statistics-to-monitor-on-your-blog.html

The Pew Internet & American Life Project’s “Teens and Mobile Phones” report indicated that black teens were more than twice as likely as whites to go online on their mobile phones, at 44% versus 21%. Hispanic teens were also relatively active on the mobile Web.In addition, teens living in households with annual income under $30,000 used the mobile Internet at almost twice the rate of more affluent groups. They were notably less likely to have access through a home computer. Pew reported that, overall, 21% of teens who had no traditional PC access to the Internet went online via mobile phones.See more at www.emarketer.com

Twitter user B.J. Drums, who works with the Museum of Making Music in Carlsbad, California, sent us proof that Facebook is officially getting into the local business marketing fray.If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals. Realistically, one decal will prevail and we tend to think Facebook’s more than 400 million userbase and the value of an instant Fan will make Facebook’s offering especially appealing to local business owners.

social analytics platform Viralheat, we have new data points in which to judge the fallout of SXSW.

the one getting the most attention on Google Buzz, Facebook, Twitter, and other social networks is clearly Foursquare (), which earned more than 38,000 mentions on social channels at its peak. In comparison, Gowalla () garnered less than 25% of that amount, peaking at 8,296 mentions.