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Marc-Alexandre Gagnon

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

www.stateofsearch.com/u-richard-baxter-at-searchlove

shared by Marc-Alexandre Gagnon on 26 Oct 11 - No Cached
  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
  • ...24 more annotations...
  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • Virtual Currency/Goods
  • If you have a crappy product it really doesn’t matter.
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
Dan R.D.

Tablets to Outnumber Desktop Computers in Schools Within 5 Years [01Nov11] - 0 views

www.readwriteweb.com/...sktop_computers_in_schools.php

education tablets growth 1UE_NS

shared by Dan R.D. on 01 Nov 11 - No Cached
  • The latest is a survey showing that IT professionals expect tablets to outnumber desktop machines in schools within the next five years.
  • The results, revealed by a Piper Jaffray analyst, point to the growing popularity of the iPad among technology directors at schools, all of whom are already testing and deploying the device on some level. The survey cited didn't have the biggest sample size (only 25 were polled), but the trend is consistent with other reports we've seen, and certainly Apple has been pushing the device for educational purposes.
  • Administering the devices from an IT standpoint can be challenging in a school environment, something that's already being felt in the enterprise market. It's an issue that school IT directors are already dealing with in school districts that hand out laptops to students.
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