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Google Ventures has quietly invested in a stealth startup called Wingu, reports StrategyFacts (subscription required). Indeed, while the Google Ventures website lists four career opportunities for one of its portfolio companies located in Cambridge, Massachusetts without naming Wingu, the stealth startup published the exact same job openings on its job board, leaving nothing to the imagination. Wingu is building a enterprise-grade cloud platform dubbed Elements that will enable research teams to collaborate more effectively and use data in ‘new ways’. Here are the four main selling points of Wingu’s platform, according to its website: MANAGE: Unify your cross-discipline teams on a common platform to share data and ideas. ANALYZE: Drive decision-making with our analytical workflows and discovery tools. SHARE: Connect your researchers across silos and geographical divides for better collaboration, coordination and communication. PROTECT: Breathe easy knowing that your data is backed and protected by leading systems and security experts.

“Context-awareness can make computing devices more responsive to individual needs and help to intelligently personalize apps and services. Using self-learning mechanisms, sensor inputs, and data analytics, Intel research teams are engaged in a number of projects that promise to take machine learning beyond the lab to practical, real-world applications.”

Most interestingly, the site goes into some depth on Intel’s current projects that explore the boundaries of context-aware computing:

Online Semi-Supervised Learning and Face Recognition: Use face recognition in place of a password to log in to any protected site. The self-learning techniques being refined by this project can be adapted to many areas of context awareness.

How could Google, the high priest of the cloud and the parent of Android, analytics and AdWords/AdSense, not be a standard-setter for platform creation?

Amazon's strategy seems to be to embrace "open" Android and use it to make a platform that's proprietary to Amazon, that's a heck of a story to watch unfold in the months ahead. Even more so, knowing that Amazon has serious platform mojo.

Case in point, what company other than Apple could have executed something even remotely as rich and well-integrated as the simultaneous release of iOS 5, iCloud and iPhone 4S, the latter of which sold four million units in its first weekend of availability?