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A recent interview takes a look at what Facebook’s recent platform changes mean for businesses. It begins, “Recently at f8, Facebook’s developer conference, the company introduced a series of action verbs into its social platform. ‘Read,’ ‘Watch,’ and ‘Listen,’ Facebook CEO Mark Zuckerberg explained, were added to help build a ‘language for how people connect.’ The one missing word, of course, was ‘Buy.’ That’s really why Facebook and its army of content partners from news, publishing, music, and film and TV are rushing to set up shop on the famous platform with 750 million users.”

The interviewer “sat down with Gi Fernando, an expert on social-networking data, to help explain what Facebook’s platform changes mean for brands, consumers, and marketers.

When asked about the single biggest change that Facebook is making, Fernando replied, “The biggest change is Facebook driving toward becoming the semantic web. The semantic web is making sure that the Internet has a dictionary and a grammar that can be understood by consumers, yes, but also by advertisers and brands. It’s also understanding how people behave on the Web rather than just clicking on stuff: what are they actually doing? You read, watch things, you get instant feedback, your friends can read and watch with you, but then the brand knows what you and 13 others are reading, watching, listening to as well, and you can target advertising based around that. It’s a beautiful feedback loop both for the consumer and the brand.”

Furthering its efforts to extend its social network to mobile users regardless of which handset they own, Facebook has today announced a partnership with mobile chip maker MediaTek to deliver social networking capabilities to millions of consumers with Internet-connected featurephone devices.

The partnership will see Facebook embedded into MediaTek’s mobile platform solutions, providing mobile device owners in emerging countries with access to Facebook via affordable handsets. It will use MediaTek’s Runtime Environment (MRE) to deliver social networking from the core of the device.

MediaTek says that phones powered by its chipsets accounted for 40% of the overall Indian mobile market, with the company predicting that more than 50% of its customers will utilise its new runtime environment to deliver Facebook functionality. Facebook use is growing in the country, pulling users from Google’s Orkut social network, with additional mobile partnerships set to extend its growth.

As part of BlackBerry Dev Con Asia taking place in Singapore right now, Wikitude has announced additional support for smartphones running on the BlackBerry 6. Bringing Wikitude to devices running BlackBerry 6 will help answer considerable demand expressed by users who want to experience Wikitude’s extensive content offering including more than 2,000 content Worlds consisting of approx. 150 million places around the globe. Users of the BlackBerry Bold 9700, 9780,9788 and BlackBerry Torch 9800 smartphones can download Wikitude on BlackBerry App World starting today.

After being crowned “The Most Addictive Social App Using the BBM Social Platform” at BlackBerry DevCon Americas in October, Wikitude most recently won the BlackBerry® EMEA Innovation Award for “Best BBM Connected App”, awarded in Alicante 1stDecember. “Extending the Wikitude platform to millions of BlackBerry 6 smartphone users will make the BBM experience richer than ever before. We are extremely happy to finally bring this version of Wikitude to even more BlackBerry smartphone users,” says Martin Herdina, Wikitude’s CEO.

Alec Saunders, VP Developer Relations, Research In Motion, said: “We’re delighted that Wikitude has integrated BBM support within their app. Integration with BBM can allow much greater viral discovery for apps, as well as enrich and transform the user experience with important social elements.”

American Express is making a significant move in the expansion of its digital wallet, Serve to international markets today. The credit card company is announcing the first global partnership for Serve with Lianlian Group, of of China’s leading mobile payments providers. Additionally, AmEx has also made an equity investment of $125 million in LianLian Pay.

Group President for Enterprise Growth for American Express Dan Schulman tells us in an interview that American Express has come to realize that in a lot of fast growing economies internationally, people move money in different ways and in order to enter these markets, the company has to think beyond just plastic cards and checks, and consider moving straight to mobile platforms.

AmEx is generally predicting China to be a huge market for its mobile and digital payments products and is planning to open a new American Express’ Enterprise Growth Group office in Hangzhou, China. The China-based team will provide technical and consulting support to Lianlian Group on the Serve partnership, and the new outpost will be headed by Matthew Lee, President, Enterprise Growth, American Express, China.

The amount of money that Australian banks are spending on social media strategies is the equivalent of a “rounding error” when compared to the squillions they spend on advertising, delegates at a banking and finance conference heard on Friday. But the banks understand that although there isn’t yet a credible business case for much additional investment in the area, they can’t afford not to develop a presence on sites such as Facebook, Twitter and YouTube.

Speaking at the FST Media Technology and Innovation conference in Sydney on Friday Michael Weeding, head of digital banking for Citibank said that “We are probably not going to have a business case at this point in time” for heavier investment in social media bank. But he reminded delegates that the same once held true for mobile phone investment.

In a very short period of time mobile banking has moved from novelty item to mainstream banking platform, and social media could well follow.

The Meaning of Being There is Related to a Specific Activation in the Brain Located in the Parahypocampus

Social Presence in Virtual World Surveys

“I’m Always Touched by Your Presence, Dear”: Combining Mediated Social Touch with Morphologically Correct Visual Feedback

It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.

there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.

my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.

Nokia City Scene is a prototype app from Nokia Beta Labs that combines street maps, 3D panoramic views with gesture navigation and social network integration to provide what appears to be a powerful map discovery tool.

A user can transition from a top-down conventional street view to a Google Maps Streetview-like panoramic view with simple gesture-based navigation. In this 3D panoramic view, the phone user can read information about the businesses in the area in a text overlay. Check-ins by friends on Facebook and Foursquare is also available. The following cities are currently supported within Nokia City Scenes: London, Dallas, Denver, Las Vegas, Los Angeles, Newark-Jersey City, Philadelphia, San Francisco and Seattle.

It is somewhat unfortunate that this powerful tool is only available for the Nokia N9 which is based on an orphaned mobile platform, the Linux-based MeeGo. Nokia has not said whether this app will be ported to Windows Phone (its current smartphone platform).

Des Moines is the home of mobile payments platform Dwolla. It is an interesting case study - local startup creating buzz within the community and getting retailers and consumers to actually use the platform. Dwolla has created a mobile payments ecosystem from the bottom up.

Within a 5-mile radius of Des Moines there are 500 to 700 business that are using mobile payments through Dwolla. The company works kind of like a payments version of Foursquare. You check at the register in the store using your phone and a pre-loaded Dwolla account.

it is likely that the company will be able to partner with banks and financial institutions in the near future to go straight from a bank account to the retailer.

In this survey-based report, we look at the business drivers and adoption levels for social business and Enterprise 2.0 technologies, the benefits and issues being highlighted by users, and what platforms and infrastructures are being used for delivery.

We take a short look at three specific applications – Enterprise Q&A, Open Innovation, and Sales & Marketing collaboration – and make recommendations for maximizing the benefits from these new systems of engagement.

Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A   x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive

Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever

Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.

LocalResponse, a new startup in the social media mobile ad space, is using semantic analysis to capitalize on real-time social data: “LocalResponse was born out of the ashes of Buzzd, a city guide that mashed up Foursquare and Twitter to help users find local hotspots. Founder Nihal Mehta learned a valuable lesson in defeat, and this week raised a $5 million round… Buzzd was a consumer facing platform, but failed to attract enough users. LocalResponse, by contrast, take the massive amount of public data being shared on Facebook, Twitter and Foursquare, and turns that into ad inventory.”

As social media and social networks become a larger part of our online lives, the race to become the default identity platform for the social web continues to intensify, with Facebook, Twitter and Google all hoping to control — and profit from — the ways that users connect to various services. Although Facebook and Google both have massive resources to deploy in this battle, venture capitalist Mark Suster of GRP Partners argues that Twitter stands the best chance of becoming the go-to identity player for many users, and there are some pretty compelling reasons to believe he’s right.

While Facebook recently added an asymmetric feature called “Subscribe,” Suster says that Twitter is still the preferred network for this kind of behavior, and I think he is probably right: So it is now very common for news organizations to announce on the air, “to follow my updates please follow me on Twitter at @myname. Twitter has become one of our major online identities and that is becoming mainstream in ways that people aren’t really talking about. Nearly every day now I see public figures telling people their Twitter identity instead of Facebook, email or other forms of identity.

To take just one recent example, a Mexican soccer team put the Twitter handles of all of its players (and of the team itself) on the backs of their jerseys instead of their actual names, to make it easier for fans to tweet about them during games.

Zypr is everything you wanted from Siri without the Apple-flavored handcuffs.

This voice-control API gives developers a free platform for writing voice-activated commands for web applications, including navigation, social media, maps, calendars and more.

One of the most interesting and valuable aspects of the Zypr API is that it aggregates third-party APIs from services like Facebook and Amazon, categorizes their functions (for example, social, mapping or shopping) and presents those functions through a single, normalized API, creating a stable access point for devices and apps. If a third-party API changes, the developer using Zypr doesn’t need to make any changes to his or her code. Pioneer says that Zypr can replace around 80 percent of the functionality of the APIs it supports.

With a veritable “Cambrian explosion” of low- and high-end Android devices in Asia, venture firm DCM recently made a big bet that there will be some winning startups in the next few years by launching a $100 million early-stage Android fund with Japan’s GREE and mobile operator KDDI.

“We all recognize that Android is going to really take off in China and Japan over the next 12 months and we wanted to make sure we intersected with the best and brightest whether it’s apps guys or people working with chips,” he said. Chao says he sees Android as the fourth wave in a series of shifts affecting the gaming industry in Asia over the last several years. While there aren’t any truly reliable statistics, Chao says there might be about 15 million Android devices shipped in China by the end of this year. Higher-end Android devices like Sony Ericsson’s Xperia line of phones are starting to find a foothold in Japan.

“All of the majors are jumping on the bandwagon and the Android smartphones tend to do really well in Japan,” he said. “They’ll have traditional Japanese phone functions like FeliCA, which is a local payment method, and the ability to play GREE games.”

social analytics platform Viralheat, we have new data points in which to judge the fallout of SXSW.

the one getting the most attention on Google Buzz, Facebook, Twitter, and other social networks is clearly Foursquare (), which earned more than 38,000 mentions on social channels at its peak. In comparison, Gowalla () garnered less than 25% of that amount, peaking at 8,296 mentions.

I was especially interested in commentary on the Chinese market by Robin Goad, Hitwise UK’s research director, who adds some sharp focus on the huge growth in micro-blogging in China – and the tool of choice isn’t Twitter: [...] Chinese Internet users are primarily interested in micro-blogging when it comes to social media.  Sina Micro blog (China’s alternative to Twitter) accounted for 1 in every 158 Internet visits in China for April 2011. This makes China one of the most voracious micro-blogging nations worldwide, with a greater market share of visits going to micro-blogging sites in China than in the UK, US, France, Canada, Australia or India. Twitter is by far the most dominant micro-blogging platform in the UK and US, but Twitter accounted for 1 in every 250 visits online in the UK and 1 in every 555 in the US during April 2011, much lower than Sina Micro’s dominance of the online market in China. What’s more, this data doesn’t take into account mobile or 3rd party applications, so the actual usage of micro-blogging in China is likely much higher than our statistics suggest. The metrics Robin posted underline the sheer scale of what’s happening in China in terms of connecting people. Add that info to other metrics such as Royal Pingdom’s The incredible growth of the Internet since 2000. It shows China as clearly the top country on the internet with 420 million users (compared to 22.5 million in 2000).

People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.

To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.

If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.

Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)

Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.

Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.

Auction giant eBay and Facebook are quietly forging stronger ties with a secret joint partnership and the addition of Facebook exec Katie Mitic to eBay’s board of directors.

Mitic, the current director of platform and mobile marketing at Facebook, will now become the twelfth member of eBay’s board of directors. S

Mitic is a whiz when it comes to mobile. She helped launch the Palm Pre and the company’s app store before it was snatched up by HP. Her background in building and promoting developer platforms, especially in the mobile arena, should prove useful as eBay strives to replace the wallet with the phone by 2015.