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Marc-Alexandre Gagnon

AT&T, T-Mobile and Verizon give Isis mobile payment network a $100 million boost -- Eng... - 0 views

  • How do you compete with Google's new Wallet mobile payment system? Well, a $100 million cash infusion certainly couldn't hurt. AT&T, T-Mobile and Verizon have plans to invest just that amount in Isis, sources told Businessweek. That sum is likely to grow, since taking on Google is no small feat, especially considering Wallet is already off the ground, with nationwide retail partners and support for MasterCard PayPass. Though Isis first made its debut last year, Google Wallet, which was announced in May, has clearly taken the lead. Isis is little more than a top-level website at this point, though with three of the nation's largest carriers providing support, it could have a chance to catch up -- especially if the carriers elect not to partner with Google, leaving Sprint as the sole wireless provider. We're glad to see some potential healthy competition for Wallet, especially considering that it was looking like Google was poised to create a monopoly. We expect much more to come on the Isis front, but in the meantime, hold on to those wallets -- cell phone payments may be in your future, but for now, paper and plastic are where it's at.
Marc-Alexandre Gagnon

A Coke Machine, A Dorm Room, A Gate: How NFC Will Be Adopted [11Nov11] - 0 views

  • Whenever people think of near field communications, they think of mobile payments. Your phone becomes your wallet and spending money becomes as easy as tap, tap, tapping all day. Well, the era of your tap-able digital wallet is not here yet. It may never come. But that does not mean there are not some very interesting uses of NFC coming down the pipeline.
  • For instance, there was a Coca-Cola vending machine at ad:tech this week that was tied to Google Wallet. Tap, tap, tap away and take a Diet Coke Break. At Nokia World there as a gate that could be opened with a tap from your phone. A developer is working on NFC solutions to help his father who has Alzheimer's. NFC could be great as a monetary transfer solution, but there is so much more.
  • Groundswell To An NFC Enabled World
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  • A couple of months ago we wrote about a pilot program at Arizona State University gives students NFC-enabled phones that can be used to access dormitories and university buildings. At the time we said that this is the perfect place for the widespread use of NFC to start: universities have long been known to be the birthplace of behavior-changing trends.
  • Let's look at the NFC Coca Cola machine. This is actually the second time that we have run across one of these prototypes (note: we were not at ad:tech this week but found this story from Mobile Commerce Daily). The first time we saw one of these Coke machines was at a reception around mobile payments from MasterCard in New York City a couple of months ago. It functioned just like any other Coke machine, except it accepted money through NFC. Make your selection and tap on the receiver instead of digging through your pocket for change.
  • "The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst," said Wendy Clark, SVP of integrated marketing communications and capabilities Coca Cola according to Mobile Commerce Daily. "We have to place bets and we have to take risks if we want to feel innovation in the way that we market."
  • We may see groundswell coming from the big brands that are looking to change how they interact with customers. NFC is not going to be adopted because the big corporations like Google make partnerships with other big corporations in the mobile and financial worlds and all of a sudden we are going to change how we go about our day-to-day lives just because they tell us so. The act of buying a Coke is one of the simplest and most straightforward acts in all of society. If you see that your friend just paid for a Coke at a vending machine with her smartphone, you are much more likely to go, "hey, I wonder if I can do that to." Once you have your foot in the door, you are more likely to use that process again.
  • Adapting Technology To The Situation
  • During Nokia World in London I met a developer that wanted to explore NFC because his father has Alzheimer's and he wanted to figure out how the technology could help him give his father a way to manage his day-to-day life. For instance, setting timers on items around the house to keep his father from doing odd things at odd moments, like opening cabinets in the kitchen at 4:00 a.m. or leaving the house at the same time and wandering the neighborhood, not knowing where he is going. If his father has a watch with NFC in it, he could program those household functions to only respond to the NFC timer at certain times of the day.
  • Think of it: this is how NFC will evolve. Consumers are not going to be bludgeoned from on high by companies like Google, Sprint and MasterCard. It will start as a groundswell where developers see a problem, solve a problem. Big brands, like Coca Cola or Wal-Mart, will start instituting NFC solutions and people will become familiar with the technology first. It is one thing for Google to have a big demo, roll out a bunch of partners and say "this is the future." It is another for people to actually have the technology in their hands, using it to do a variety of activities.
  • Even the Google Wallet competitor, ISIS, thinks that competition is good for the realm. In an interview with CNET, ISIS CEO Michael Abbott said, "competition is what this space needs." Why would he say something like that? Because Abbott understands that people learn from other people and that the more solutions there are out there for people to see the technology in action, the more will ultimately adopt it. Competition drives innovation and better products in consumers' hands. In that way, the technology adapts to the situation, not the situation to the technology.
Marc-Alexandre Gagnon

Telefonica trials NFC payments using BlackBerry smartphones | Econsultancy [24Nov11] - 0 views

  • Telefonica Digital staff are to start testing NFC payments using BlackBerry smartphones, RIM announced in a blog post yesterday.
  • In collaboration with local banks and retailers, 350 Telefonica employees will trial the devices at its headquarters in Spain.
  • Telefonica CEO Matthew Key is quoted as saying the technology will be rolled out in several markets in 2012.
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  • The ‘Telefonica Wallet’ is enabled on BlackBerry Bold 9900 (pictured below), Curve 9360 and Curve 9380 models, allowing staff to make payments and access the company offices by tapping their smartphone against a reader.
  • The system replicates a physical wallet, allowing users to choose from a range of cards to make transactions or simply check account balances.
  • But concerns around security will be the main obstacle, and Brill says that in his experience consumers tend to be polarised into those who think NFC technology is a great idea and those who are suspicious about it.
  • Brill, who also chairs the DMA mobile council, believes the dual functionality of the Telefonica Wallet could be key to its success.
  • “Touch payments have been available in debit cards for some time but there hasn’t been a major take up. It is difficult to force new behaviours on people, you have to tie it in with something they are already doing,” said Brill.
  • Phone manufacturers would certainly have us believe that NFC is the future, and PayPal claimed today that we will be living a cash-free existence by 2016.
  • Mark Brill, CEO of Formation, warned that the test won’t mean much unless Telefonica and RIM can learn something from it.
  • But with predictions that up to 50% of smartphones could be NFC-enabled in the next three years, it may be the case that carrying cash could soon become passé.
Marc-Alexandre Gagnon

New NFC Spec Makes It Easier To Swap Contacts, Save Data To Phones | TechCrunch [29Sep11] - 0 views

  • Mobile users with NFC-enabled devices will no longer need a special application in order to exchange contact details or other types of data between their phones thanks to a new NFC specification which has just been released.
  • a standardization of the Simple NDEF Exchange Protocol (SNEP) to use peer-to-peer mode for data exchanges.
  • the new specification extends the NFC data exchange format (NDEF), which previously described how data, like a website URL for instance, would be moved from an NFC tag to a NFC-enabled phone by tapping or waving a mobile device within close proximity to the tag.
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  • It’s the backbone to the many upcoming mobile wallet systems, like Google Wallet, Visa’s wallet or the carrier-led initiative Isis, which just announced partnerships with all major Android device manufacturers.
  • That means, for example, assuming the iPhone 5 includes NFC, you could tap your iPhone to an Android user’s phone to exchange contact info, pictures, URLs, or any sort of supported data.
  • The NFC Forum suggests contact exchanges as one possibility for the new spec’s use, in addition to “collecting movie posters for later use.”
  • That said, support for NFC is still years out, according to most forecasts
Marc-Alexandre Gagnon

Why Near Field Communications matters so much to the travel industry | Tnooz [26Oct11] - 0 views

  • As of late, Google Wallet and Near Field Communications have taken a lot of flak from cynics, naysayers and glass-half-empty types.
  • NFC will soon be integrated into nearly facet of personal finance and revolutionize the landscape of travel consumerism as we know it.
  • NFC has quickly become a widely covered topic on tech blogs, finance sites and news sources across the web, so we won’t spend too much time on the basics.
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  • Though its potential capabilities border infinity, right now everyone is obsessed with NFC as a form of contact-less payment.
  • Currently, the primary goal of NFC seems to be ridding the world of plastic credit cards, stacks of loyalty cards and paper coupons.
  • The release of Google Wallet heralds a new age of consumer spending.
  • A simple wave of the phone pays for your purchase.
  • Google Wallet’s SingleTap feature allows for the seamless transfer of coupons, loyalty cards and payment information in one simple tap.
  • The New Jersey transit system just partnered with Google Wallet to allow commuters to pay fares with phones.
Marc-Alexandre Gagnon

The Future Of Mobile Payments: Text A Word And Pay For Something - 0 views

  • Imagine a world where by simply texting a word, like "Sandwich" will result in a quick and seamless transaction so you could  go about your day.  Think about how much easier our lives would be if we didn't have to wait in line, handle cash or be turned away from food or beverage if we don't have our wallets in hand
  • What if texting wasn't just meant for communication, but also designed for transaction?
  • Today, most people take more precautions about carrying their mobile devices than carrying their wallets or purses.
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  • The new question is: if your house is on fire what do you grab, your wallet or your phone?
  • I bet the answer is an overwhelming "phone", since we do almost everything with our mobile devices and very soon we won't be needing a wallet.
  • Our vision at Seconds is to make it easier for merchants and customers to interact and transact.  This is no more apparent than when looking at our latest innovations on the mobile payment front: Pay by Text.
  • Okay, here's a great one.... how about anything to do with hospitality?  Already, when you check in to a hotel they ask for your contact information, namely a cell phone number.  By running on the Seconds platform the can now open a quick and easy channel for you to text and pay for room service, any and all products... not to mention your room.  Or what about on a Vegas Casino floor....
  • Here's how it works: Once a mobile user sets up a Seconds account and attaches a payment card, they now can simply pay for the desired product with a one word text to the merchant's Seconds number, in this case it would be the word "Sandwich".  The resulting text a few seconds later will inform the user they indeed have been successfully charged X amount.  Done.
  • We are currently one month into a pilot program with a customer testing the functionality and perfecting the process.   Each week we are seeing more and more mobile transactions through Pay by Text, and if things keep going the way they are now this could become the default payment method outside simple food offerings.
  • Roll with me for a moment.  Imagine going to a movie and rather than waiting in line for the teller to give you a ticket you just simply text "Mission Impossible 4" to the box office and the next thing you know you have paid for the movie and are sent the secret code to enter via text.
  • Or how about the next time to your favorite band is in town.... do we really have to deal with the whole Ticketmaster ordeal?  Why can't I send a text to the concert organizer with a simple "Said Band Name" and pay for the price of admission.
  • Important Note: This is not carrier billing, where you place the transaction onto your cell phone bill.  Seconds is completely separate from the carrier and a stand alone mobile payment system.
  • So, what about NFC? The problem with NFC technology is you actually have to be in physical proximity for the transaction to work.  The whole point of "Near Field Communication" is touching or swiping your device on a reader which will result in a transaction.  But what happens if I want to pay for something when I am not actually at the specific location or can't get within a few inches of the reader?  What if it's ecommerce, which will become more prevalent as time goes on?  Although it might have its place, it looks as if NFC  underwhelms and under-delivers.
  • That is why we are very excited about our Pay by Text technology, we see a whole new world of payments when you disassociate proximity with transaction.  It's going well right now and the future is looking very bright for Seconds.
Marc-Alexandre Gagnon

NFCNews | MTN Irancell, Etick to test mobile wallet in Iran - 0 views

  • MTN Irancell, one of Iran’s mobile operators, has teamed up with Etick Pars Intelligent Technologies and Bank Pasargad to develop a mobile wallet solution for the Iranian Market.
  • According to Telecompaper, Etick and Irancell plan to test a system that will enable customers to make contactless mobile purchases from a prepaid account that can be reloaded through bank transfers or cash deposits at contactless point of sale terminal.
  • The mobile wallet will also support transit ticketing. Starting with buses in Mashad and Ahwaz, which currently operates under a smart card-based ticketing system from Etick, commuters will be able to purchase and redeem transit passes with a tap of their mobile phone.
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  • The partners are also looking to add support for loyalty programs and vending machine purchases.
  • The system is designed to work with an NFC-enabled SIM cards as a secure element, or with Gemalto’s Gemalto’s Upteq N-Flex NFC solution, which can turn standard mobile phones into NFC-enabled devices.
Marc-Alexandre Gagnon

PayPal pitches its wider vision for mobile payments - Tech News and Analysis - 0 views

  • PayPal has been a powerhouse in online payments but it hasn’t really cracked the much bigger market for payments for goods in the real world. Now, the company is starting to show off how it can put all of its components and recent acquisitions together to form a broad tool for mobile payments.
  • PayPal hosted a partner event for retailers yesterday and began explaining how they’ll be able to implement its tools for in-store payments. The big reveal will happen next month at PayPal’s developer conference in San Francisco, but the company showed a glimpse of how it’s marshaling its resources. It’s important for PayPal to step up with a compelling offering because the mobile payments market is getting crowded with options like Square, Google Wallet and upcoming services like Isis from the cellular carriers and digital wallets from credit card companies.
  • Scott Thompson, president of PayPal, said in a blog post the company is looking to be a one-stop shop for merchants to help them address every part of the shopping lifecycle. OK, that’s a bit of jargon, but it means PayPal is going to help push out targeted advertising, help with in-store discovery and improve transactions with a handful of options.
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  • In a video provided by PayPal, it shows how users will be able to walk into a store and check in to a location to unlock discounts and coupons. When a consumer goes to check out, he’ll be able to pay by entering his phone number. That leverages eBay’s purchase of Zong and its carrier billing capabilities, though it’s not clear how much easier or more convenient that is for consumers who pay with a credit card swipe. But it does open up the option to use carrier billing for physical goods in-store, which is good for people without a card, though the question of how large the transactions fees will be is important. Right now, carrier billing fees are still much higher than credit card fees, which might deter some merchants.
  • Users will also be able to scan items in-store and pay for them with PayPal without having to get in line. Customers can just flash their phone to an employee who will confirm the purchase. This is very much like AisleBuyer and it sounds like PayPal is looking to bring this to restaurant bills as well, something Thompson hinted at in his blog post. This is a cool step that makes sense for people who want to get in and out quickly.
  • Customers will be able to apparently pay ahead for coffee ahead of time and pick it up. Users will also be able to choose how they pay for something after the purchase with PayPal Credit, which seems to leverage eBay’s BillMeLater. All of this appears to work through PayPal’s mobile application and doesn’t seem to require any new investments by merchants. That’s a big concern for mobile payments built on near field communication, which requires many businesses to upgrade their point-of-sale terminals to handle contactless payments.
  • The new mobile payment tools don’t appear to include NFC payments. PayPal recently introduced person-to-person payments using NFC on Android devices, but the company told me at the time it was just focusing NFC on P2P payments. It sounds like PayPal is trying to work around the hardware constraints of NFC payments at point of sale.
  • Other shopping features on display included the ability to get push notifications for discounts that can be shared, which appears to build off eBay’s acquisition of WHERE. Consumers will also be able to scan an item in store and find inventory at other locations, something eBay got from its RedLaser and Milo pick-ups.
  • It’s unclear how soon all of this will come together and how many merchants will sign on. But providing a complete service for retailers and businesses to not only push out offers and discounts but also complete the transactions makes sense. Merchants can close the loop on transactions and understand how their marketing is doing. This is essentially what Google is trying to do with Google Wallet and Offers though it’s focusing primarily on facilitating targeted marketing, rather than taking a cut of transactions.
  • PayPal’s payment initiative is part of eBay’s broader commerce platform called X.commerce, which it’s building off the acquisition of Magento.
  • But there’s also a lot of questions to be answered. For instance, will consumers find this more convenient than a card swipe? Will PayPal make it any easier for people to set-up and manage accounts? Do all of these parts work well together in one solution? And how aggressive will PayPal be in selling this to merchants and consumers? I’ll be interested to hear more and I think PayPal can be a big contender if it gets its execution right. This is going to be a big market but it will require not only great tools but a lot of smart selling to consumers and merchants.
Marc-Alexandre Gagnon

Like Dwolla, SCVNGR is Building Local Mobile Payments Groundswell With LevelUp [24Nov11] - 0 views

  • Location-based social game mechanics are not inherently transactional. That is where the company's newest product, LevelUp comes into play. Take merchant offers, location, game mechanics and make then transactional and you have an idea what LevelUp is trying to do in the mobile payments space.
  • LevelUp is the path and it dives deep into the fundamental nature of payments, merchants and how people interact with money.
  • How Does LevelUp Work?
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  • Levelup is a mobile payments system at its core. It currently has 100,000 users across four cities (Boston, New York, Philadelphia and San Francisco) with 600 merchants signed up.
  • The basic payment structure is that LevelUp provides the merchants with an Android smartphone with a QR code reader and consumers with the LevelUp app that has a personalized QR code that effectively acts as the interface to their wallet
  • Users tie their debit/credit cards to the QR code in LevelUp's app. The security behind that is what could be considered a triple-blind token system. No actual payment information is being stored on the device (unlike the Google Wallet, for instance) and there are three steps from the phone to the bank to obfuscate where the payment is actually coming from.
  • Then there are the deals and game mechanics. When merchants sign up, they are prompted to give buyers a credit.
  • The more times that people pay with LevelUp, the more opportunities for credit to be accumulated (hence, the notion of leveling up to a new offer).
  • About 45% of users return to pay full price at the merchant and users on average use LevelUp about twice per week. The location system comes in by seeing on a map in the app what merchants close to you are using the service and what kind of deals they have.
  • "With LevelUp being transactional, we wanted to make it as fundamentally simple as humanely possible," Priebatsch said. "Frankly you should never have to do anything other than just pay with it and good things should happen to you and that should make you want to keep using it."
  • LevelUp has a certain type of groundswell that other local mobile payments options do not. In that way, LevelUp's closest kindred spirit is more likely to be Dwolla than it is something like Square or Google Wallet
  • There has been talk of SCVNGR being acquired but it is more likely that the company will eventually make partnerships with other ground-swell mobile payments companies like Dwolla.
  • What LevelUp and Dwolla have done is created a local ecosystem of merchants willing to use mobile payments in their communities. This is the bottom-up approach and, as of yet, is proving to be as effective than the top-down approach taken by companies like Google and PayPal.
  • What are the pain points for mobile payments? For the consumer, it is having the app and the ability to tie it to a payments process. LevelUp cuts down on the pain points by having the ability to tie the wallet to a debit/credit card through its triple-blind token system and using QR codes.
  • According to Priebatsch, QR codes are not necessary to the process. Any interface (like NFC) will do but the QR code is working for now and LevelUp can work with any device that can project a black and white image
  • This is where Priebatsch starts to get deep into the nature of payments and the notion that money is nothing but a form of information that transfers from one point to another. Priebatsch's grand plan, that translates well to a five to 10 years down the road for the company, is to bring the payments process down to "interchange zero" where the cost of moving that information from Point A to Point B is next to nothing.
  • Here is the philosophy, according to Priebatsch:
  • People will eventually make the flow of money more and more efficient, and the cost of transferring information, or money as information, will eventually converge to zero. This concept is something that we describe as "interchange zero". And as money flows frictionless-ly, all sorts of great things happen around that. You get to pay less at the store because the business does not have to pay interchange on top of their prices.
  • The really fascinating thing with that, is that a new monetization model needs to be found for the payments industry because somebody needs to make the $50 billion dollars a year to actually support the whole thing. And I believe, and I have a game mechanics background, that the way that that money is going to be replaced, as the idea of me paying you to just move money back and forth goes away, the way that people are going to make money on payments is taking the information inherent in payments and applying a series of game mechanics.
  • To create a series of actions which get consumers to spend more and come back more often. And this help the business make more money off of each transaction. So the payment, as a utility, will be frictionless, and the money will flow to the company, enterprise, person, organization who can add the most value to the transaction."
Marc-Alexandre Gagnon

BNZ launches swipe phone wallet trial - Technology - NZ Herald News [25Nov11] - 0 views

  • Bank of New Zealand has launched a trial of a phone with an embedded chip that is able to make payments by swiping the phone against a card reader.
  • The three month trial is being done by 44 BNZ and Vodafone staff using a Samsung Galaxy S2 phone with a Near Field Communication (NFC) chip, similar to one used by Google in its Google Wallet trial in America.
  • The trial is using a system set up in conjunction with Visa and Paymark, BNZ said.
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  • "Think of what you carry around in your wallet today - credit and debit cards, loyalty cards, building access cards - and imagine most of that functionality on your smartphone."
  • The payment card's data is stored on a secure chip embedded into the SIM card inside an NFC enabled phone, which means triallists can replace their regular plastic payment card with their phone.
  • "What we're testing here is the viability of a true, mobile wallet that will eventually allow people to replace multiple pieces of plastic with functionality embedded inside their phone. It's going to make smartphones even smarter," said Paul Tait, BNZ's Head of Channels Innovation.
  • "This just the beginning of what we can bring to Vodafone customers," said Zac Summers, Vodafone's Chief Strategy Officer.
  • Triallists can use an app on their smartphone to view their transactions, which are updated in real time.
Marc-Alexandre Gagnon

ePayments Week: Will NFC add value? - O'Reilly Radar [29Sep11] - 0 views

  • Square's chief operating officer Keith Rabois went against the grain this week and questioned whether there was any value to be had by implementing near-field communications (NFC) for mobile payments.
  • He may have a point that the particular technology matters less than the mobile wallet itself.
  • To name just three: Merchants can administer reward and loyalty programs more efficiently if they're managed through phones rather than on rubber-stamped cards. Merchants can deliver location- and time-specific coupons if they are acquainted with a customer's phone. Placecast is showing how you can deliver offers within a geofenced area. Merchants will also have the opportunity to move discounts quickly if they need to clear inventory. All of that is theoretically possible today with Twitter, but first you have to get them to follow you. Once someone has paid with their phone, presumably it's a lower barrier to get them to agree to receive offers via that phone. Merchants can dynamically steer customers to their best payment option. If PayPal offers a lower percentage for a period than the merchant's credit card service, the merchant can offer products or services at a discount and let the customers choose on their devices.
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  • Merchants can administer reward and loyalty programs more efficiently if they're managed through phones rather than on rubber-stamped cards.
  • Merchants can deliver location- and time-specific coupons if they are acquainted with a customer's phone.
  • Merchants can dynamically steer customers to their best payment option.
  • it's our data that we'll be giving up in exchange for being on the receiving end of those benefits listed above
Marc-Alexandre Gagnon

Mobile phones could replace cash by 2016 - Telegraph [24Nov11] - 0 views

  • Consumers will be able to pay for everything on the high street with their mobile phones in five years time, a new survey says.
  • Research by Forrester, commissioned by PayPal, found that “2016 will be the year when UK shoppers will be able to use their mobile phones to pay for things on the high street with digital money rather than cash, cheques or cards”.
  • The findings are based on interviews with 10 senior executives from major UK businesses, representing a combined 2010 turnover of £85 billion.
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  • Almost half of all mobile users purchase something via the device every three months, the study suggested, and more devices will be in circulation over the coming years.
  • Increasing numbers of online retailers are offering PayPal alongside credit cards, and eBay is to open a shop which encourages visitors to pay for goods with their mobile phones rather than at a conventional till.
  • Carl Scheible, Managing Director of PayPal UK, claimed, “We’ll see a huge change over the next few years in the way we shop and pay for things. By 2016, you’ll be able to leave your wallet at home and use your mobile as the 21st century digital wallet. 2016 will mark the real start of money’s digital switchover in the UK. We’re not saying cash will disappear entirely, but we’ll increasingly use our phones and other devices rather than our wallets to pay in-store as well as online.”
  • Scheible added that the “The lines between the online world and high street will soon disappear altogether. Children born today will become the UK’s first ‘cashless generation’. It will be completely natural for them to pay by mobile.”
  • PayPal said it expects to process more than $3.5 billion in mobile payment volume in 2011 – five times the volume it processed in 2010. By 2016, UK mobile retail sales will hit £2.5 billion, PayPal claims, as just over 14 million adults will regularly shop via their mobiles.
Marc-Alexandre Gagnon

How Mobile Payments Will Evolve In the Next Several Years - 0 views

  • Mobile payment has become a mainstream tech topic in the last couple of years, mirroring the rise of smartphones and application stores. E-commerce is becoming m-commerce. The focus point of the buzz has been the evolution of near-field communications as related to smartphones. The thing is, nobody in the payments industry expects NFC to be a player in mobile payments for years, if ever. In that case, what does the mobile payments ecosystem look like in the short term?
  • The current mobile payments market centers around several cores: direct carrier billing, mobile wallets, online and offline sales, mobile credit card readers and application stores. During meetings with various mobile payments experts and executives at CTIA last week, the most uttered phrase was: "This is not something I would use to buy a fridge." Where are mobile payments going?
  • The Non-Promise of NFC OK, let us get one thing straight: NFC may never be a widely used form of payments. There are so many reasons why it will not be. Foremost, the logistics of NFC are a nightmare. The actual technology is probably ready. The infrastructure around the technology is not. There are too many competing interests coming from above the retail market that creating a universal NFC reader between smartphones and financial services is not going to happen anytime soon. The closest thing to a widely used system would be Mastercard's PayPass, but even as widespread as that is, it is no where near the type of market penetration that would create an inflection point for NFC to take off. Second, PayPass needs a software upgrade to offer any type of deals, something that will be important in the mobile payments world.
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  • The second half of the NFC conundrum is that there are a lot of hands reaching for the supposed pile of money that NFC payments will enable. Look at Google's announcement of the Wallet product. Or the ISIS partnership between Verizon, T-Mobile and AT&T. Google is partnering with Mastercard, CitiBank, Sprint, FirstData, Verifone, VivoTech (the NFC partner), Hypercom, Ingenico and NXP (another NFC partner). All of these large companies are going to want a slice of the pie. Where does that leave the retailers? You know, the ones that are actually trying to make money with good and services? Sadly, on the outside of the circle. The carriers are the biggest culprits, wanting to take as much as 50% of transaction revenue because it is "going over their pipes." The financial services companies will be happy taking their normal rates in the 1.75% to 3% range as long as there is a promise that more people will pay electronically (read: sans cash). Between retailers, partners and infrastructure, NFC has years to go before it will be viable for all parties involved.
  • What will happen in this time frame? Think about the so-called "4G" technology WiMax. The technology is already becoming antiquated with LTE and all the major carriers are working on the next version after that. Sprint is keeping a hybrid of WiMax and LTE going forward but overall it is a tech that died before it even matured. NFC may be the same. What if there are massive leaps in quantum teleportation in the next several years? Does NFC become the WiMax of the payment world?
  • Maturation Of Direct Carrier Billing The "I do not see myself buying a fridge with this" line comes mostly from the direct carrier folks. Direct carrier billing is the perfect area for micro-payments and payments that stem from ease of use. Think of parking. If you could pay for your parking on the street with your phone, would that convenience be worth an extra couple of cents on the dollar to you? The direct to carrier ecosystem has evolved to the point where it actually makes sense for offline and online use. Zong (acquired by eBay for PayPal integration), PaymentOne and Boku are the leaders in this space. PaymentOne has processed $5 billion in mobile payments and lets users pay with their phone numbers, validating transactions via text. Zong allows that capability as well. Payment One's "One Care" features, announced last week at CTIA, makes direct to carrier billing safe and secure. Transparency is important in mobile commerce because consumers do not really trust their phones to handle their money quite yet. The most important aspect of direct to carrier billing now is that the revenue mechanism has been flipped. It used to be that merchants only got some 40% or less of payments while the carriers and partners took the rest. Even with high margin transactions, that is unacceptable. Today, direct to carrier billing provides the merchants with more than 80% of the revenue, sometimes nearly 95%.
  • The Dongle World: Smartphones As Credit Card Readers Square, VeriSign and Intuit are pushing hard into the dongle department. Jumio is doing the same thing, just without the dongle. There is not much to be said about the dongle world that we have not already touched on at ReadWriteWeb outside of the notion that it is bringing easy credit card readers to the mobile masses.
  • The dongle competitors are not worried about what is happening in the ecosytem because it does not really touch their core business. For instance, PayPal does not see NFC or dongles infringing on its business in any way, shape or form. As Laura Chambers, PayPal's head of mobile, said in a recent interview, "we are not worried about much in the ways of competition. There is a lot of white space in the industry for horizontal movement."
  • What Is PayPal Really Doing? In the interview with Chambers, the first question I asked was, "Why does it seem like PayPal has become a "me too" operator in mobile payments?" It is a fair question, even if Chambers balked to acknowledge that PayPal has been in "me too" mode for the last year or so. PayPal has ignored the dongle movement and NFC is not on its radar as a technology it feels it needs to integrate. "What is the difference between a tap versus a swipe?" Chambers asked. "We are working with what works in the current infrastructure ... We have sat down with consumers and merchants to work with them on what they want." PayPal is growing sideways because there is not a ton of room right now to grow vertically. PayPal will get into NFC solutions when the time is appropriate. Its strategy now is to create as much flexibility for consumers as possible through its mobile wallet program. PayPal's stance is data driven - the company can track when and what consumers buy from mobile phones and tablets. Hence, PayPal is focusing on the shopping end of the spectrum, as opposed to a pure payments play. "60% of people buy more and spend more on mobile," Chambers said. "But, we see that people are not really buying different things on mobile ... the No. 1 driver of growth in mobile payments is boredom." That fits in well with what PayPal sees as "couch commerce." They released a study recently saying that mobile shopping is going to boom this holiday season. As such, PayPal is ready to deploy an end-to-end solution for merchants and consumers to reward loyalty and provide deals and offers along with digital receipts. PayPal believes that it has a lot of room to grow in mobile through these types of horizontal movements. We are also seeing this on a non-mobile front with eBay partnering with Facebook and the Open Graph API and the new X.Commerce initiative that consolidates the PayPal, Zong, Magento, RedLaser and Milo technologies. The company is calling it an "open commerce ecosystem."
  • Future Of Mobile Payments This article is the first in a series of the trends in mobile payments that ReadWriteWeb will be working on in the next several months. There are a lot of questions and the answers are just beginning to emerge. Who are the winners in the space? Are retail shops in danger of "becoming expensive fronts for online shopping," as Chambers said in the interview? Does NFC really have potential to disrupt offline payments or is it just cool technology? These questions and more are what we will be tackling in the months to come.
Marc-Alexandre Gagnon

Trade Your Wallet for Wireless - 0 views

  • People fed up with the proliferation of credit cards, IDs and key cards that fill their wallets to bulging may soon have an alternative. New technology could bundle such functions into just one item: your cell phone.
  • Near Field Communication technology, jointly developed by Sony and Royal Philips Electronics, lets wireless devices connect to other devices nearby and transfer data, from payment information to digital pictures. Samsung Electronics and Philips say they are developing cell phones with embedded NFC chips that could double as debit cards or electronic IDs. The companies plan to begin field trials toward the end of the year.
  • Such phones are already available in Japan and Korea, where users can charge their phones with virtual cash, then wave them near NFC-enabled machines to buy anything from a soda to lunch. But it remains to be seen how Americans will react to the devices, which are not yet available outside Asia, said wireless technology analyst Allen Nogee of In-Stat/MDR.
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  • "Americans seem to be more skeptical of new technology like this," Nogee said, largely because of security and privacy concerns.
  • However, Nogee said the systems seem to have adequate security measures -- like requiring personal identification numbers, so thieves could not make purchases -- and could provide consumers with added protections in some cases.
  • "In theory, merchants will have wireless devices they can bring to you," he said. "When you buy something in a restaurant, you have to give them your card. They go off with your card and could be writing down your number. With this, they'd bring a portable device to your table and (the transaction) would be encrypted."
  • But Nogee said some apprehension about privacy might be well-founded.
  • "A carrier, if they wanted to, could know exactly where you are any time of day, who you're calling, and now they can know what you're purchasing and where," Nogee said. "So if you tie all these things together, that's quite a lot of information available on you."
  • Payments are not the only potential use for the technology. Philips and Samsung have suggested NFC devices could also work as mobile transit passes for users who would swipe their phones to get access to public transportation, and as secure building-access keys and electronic business cards. The technology could also let users swap digital music, photos or other files between devices.
  • Don't go throwing away your wallet just yet, though. The companies have not set a date for when the phones will be for sale in the United States. And even if security and privacy worries are allayed, the technology will need to be widely usable for consumers to adopt it. That means NFC devices from different manufacturers must be interoperable and integrated to work with the credit card infrastructure.
  • To that end, Nokia, Philips and Sony formed the Near Field Communication Forum in March to promote implementation and standardization of NFC technology. Philips is also working with Visa to encourage support of the technology.
Marc-Alexandre Gagnon

American Express Buys Virtual Currency Monetization Platform Sometrics For $30M | TechC... - 0 views

  • Exclusive: In a push to boost its payments platform for the gaming industry, American Express, has acquired virtual currency platform and in-game payments provider Sometrics. The total deal value is $30 million, but both parties declined to reveal further details about the split between cash and stock. Sometrics will become part of the Enterprise Growth Group, and will be used within American Express’ Serve digital payments platform to incorporate virtual currencies and loyalty programs.
  • Sometrics helps gaming publishers market free-to-play online games and monetize virtual currency with a consumer destination site and in-game payment solutions. Sometrics’ in-game payments platform basically powers virtual currency transactions and payments for game publishers. Sometrics also serves users with targeted offers based on their location, demographic, conversion history and social affiliation.
  • The company currently supports dozens of payment options (including mobile carrier infrastructure and credit card support) and hundreds of brand engagement ads, reaching a total global audience of more than 225 million consumers in more than 200 countries. And through Sometrics’ analytics capabilities, developers are able to view and analyze which audience demographics are responding to which payment options, respond by pushing traffic to the options that convert best, and optimize those conversions to help maximize revenue. Current gaming partners that use Sometrics include Nexon, NHN USA, IMVU, PopCap, BigPoint, Habbo, and many others.
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  • The company also operates GameCoins.com, a centralized place to discover new gaming titles and earn virtual currency to be spent on games. Game Coins can be converted into a publisher’s virtual currency, as well as into Facebook Credits.
  • To date, Sometrics has helped process 3.3 trillion units virtual currency since the company’s launch in 2007. Sometrics also says that gaming partners see an average 15 percent revenue lift through the use of its virtual currency payment solutions.
  • To date, Sometrics has raised $6 million in funding from the Mail Room Fund, an investment consortium that includes the William Morris Talent Agency, Accel and Venrock, as well as AT&T, Greycroft Partners, and Steamboat Ventures.
  • Sometrics will be added to American Express’ Serve digital payment and commerce platform. The credit card giant debuted Serve in March as a way to integrate a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. American Express will continue the operation of Sometrics’ current business and will work with Sometrics will allow Serve customers to purchase virtual currencies via the platform. Over time, AmEx plans to integrate Serve into the payment path of the games that Sometrics supports.
  • Of course, American Express isn’t the only credit card company looking to capitalize on the changes taking place in the payments industry. Visa has big plans to dominate mobile payments and the digital wallet, buying virtual goods payments platform PlaySpan for $190 million, as well as acquiring mobile payments company Fundamo for $110 million.
  • But in the past year, American Express has actually been making some interesting partnerships in the payments space, recently teaming up with Foursquare, Facebook and even Zynga for deals. This could help the company dominate social payments and close the redemption loop.
  • And AmEx has been boosting its Serve platform with carrier partnerships, including Sprint and Verizon. Serve has also formed relationships with other partners including TicketMaster, AOL, and a number of gaming companies (however, those names have not been disclosed yet).
Marc-Alexandre Gagnon

Irancell demonstrates NFC payments, ticketing - Telecompaper - 0 views

  • Iranian mobile operator MTN-Irancell teamed up with technology provider Etick Pars Intelligent Technologies Development and Bank Pasargad to demonstrate a number of NFC services such as payments and ticketing designed for the Iranian market, writes online publication NFCWorld.com citing Etick. Etick and Irancell will test a system that enables the recharge of prepaid accounts on NFC mobile wallets by either transferring money from bank accounts or making a cash deposit at a contactless point-of-sale terminal, Etick project manager Bahram Ehsandoust told NFC World. If required, funds may also be transferred back from mobile wallets to bank accounts. Using their NFC mobile wallet, end-users will be able to pay for retail purchases, for bus tickets in the cities of Mashhad and Ahwaz, where Etick runs the current smart card-based public transportation ticketing system, and for purchases from vending machines. At the same time, customer loyalty applications have been developed. Both NFC phones using a SIM as a secure element as well as Gemalto's Upteq N-Flex NFC device support the tested technology.
Marc-Alexandre Gagnon

Top 7 Mobile Commerce Trends in 2011 - 0 views

  • 4. Offers, Offers and More Offers With the daily deals craze dying down post-Groupon IPO, mobile offers are springing up. Google Offers, Google's response to Groupon's daily deals, continues to expand and personalize its deals. It recently stepped into the mobile commerce space with an Android app. Amazon entered the daily deals space with Amazon Local. Mobile commerce isn't a part of the story, but with Amazon's hefty investment in Living Social and an infrastructure far more mature than Groupon's, Amazon may be waiting for just the right moment before really making its move. Meanwhile, daily deals superhero Groupon moved further into the location-based mobile commerce space through a partnership with Loopt. Soon after the Loopt announcement, Groupon launched Groupon Now, which inserts real-time, location-based offers into the daily deals game. Such offers are usually only available for a few hours, do not include the typical Groupon tipping point and are meant for impulsive mobile users.
  • 5. Shop Till You Sit: Tablet Commerce Tablets are all the rage this year. A recent study by eMarketer.com predicts that one in three online consumers will use a tablet at least once a month by the year 2014. Appel iPads are positioned to dominate the tablet market until 2015. So what are people doing on their tablets? Shopping, naturally. And thus the boom of tablet commerce. Amazon.com, the top revenue-producing Internet retailer, naturally leads the pack with a strong tablet-optimized site. Couch commerce, the act of sitting on one's couch and shopping from a smartphone and tablet, saw a strong increase this year - especially after Thanksgiving dinner and on Black Friday. Amazon launched its Kindle Fire tablet on September 28. ReadWriteWeb Writer Jon Mitchell calls it a store with a screen, quite literally suggesting that its sole purpose is to be a media consumption device. As the Kindle Fire continues to gain consumer mindshare and more developers flock to the Amazon Appstore (don't call it the App Store, OK?), we expect more tablet commerce growth in this area. Shopping catalogs designed specifically for tablets will add to the tablet commerce experience. Google launched a shopping catalog app for tablets back in August. Google Catalogs, as they're called, are like "window shopping with your iPad and Android tablet." The only potential problem for retailers? Now they won't have catalog readers' home addresses on hand.
  • 6. Location and Local Groundswell: Chicago to Des Moines to Boston and Back Again The partnership between daily deals service Groupon and location check-in Foursquare was a big one. The two got together and made it happen. Or, as the Groupon blog says, "when we think of mobile addiction beyond Now! we think foursquare, and many of you guys do, too." The idea of positioning daily deals on Foursquare as an "addiction" doesn't exactly insure longevity; rather, it signals imminent burnout. But hey, we'll forgive Groupon's marketing team - with Groupon's stock prices slumping, the company is needs to keep looking for new ways to hit up consumers. Dwolla, mobile payments system based in U.S. mobile payments capital Des Moines, Iowa, seeks to completely sidestep credit cards. Unlike its main competitor PayPal, Dwolla does not snag a percentage of the transaction; instead, it asks for a shiny silver quarter, regardless of the transaction amount. LevelUp from Boston-based SCVNGR brings location-based gaming to the daily deals space. The idea is simple: Users will receive better deals the more they use the system. Much like the "unlocking" of Foursquare badges, LevelUp users will unlock new "levels" of awesome deals with particular merchants as they continue buying. Like its competitor Dwolla, SCVNGR recently began building local mobile payments into LevelUp.
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  • 7. Don't Forget The Dongle Dongles refer to a device that is connect to a computer to allow access to wireless or protected software. In the case of mobile commerce, a dongle would be a mobile credit card swiper that attaches to the mobile device. Square, Verisign and Intuit lead the way in dongle innovation. But with Google Wallet and NFCs (near field communications) on the move, do dongles have a future? Square's Card Case digital wallet is a dongle. It lets you pay by saying your name and only your name - if the merchant you visit is in the Square directory. With its dongle reader, Square aims to make mobile payments mainstream. Intuit's recent mobile payments innovation introduce the dongle-to-debit-card. The company wants to make it easier for small- and medium-sized businesses to accept transactions on the go. While Square is the leader in the dongle world, Intuit offers QuickBooks, tax refunds, bank partnerships, health check-ins and other management systems. Dongle providers such as Verifone, Intuit, Erply, ROAMPay, TRUSTe and PayAnywhere will continue to push their products as the space evolves.
  • Conclusion Mobile commerce is at a tipping point. It has not hit a critical, mainstream mass, however. First, the battle of NFCs vs. mobile wallets vs. dongles will need to settle, with one emerging and the others either following and finding their niches, or disappearing completely. Carrier billing will play a crucial role in how consumers start easing into the idea of mobile commerce. The daily deals space will become more focused on mobile, particularly in the ares of personalization and location-based targeting - people who use their phones are glued to them, naturally, and they must start receiving time-sensitive offers at exactly the right moment. Tablet commerce will continue to expand, as more people buy tablets and engage in "couch commerce." Catalogs, tablet-optimized websites and fast conversion rates make this the perfect platform for capturing consumers who already feel devoted to their tablets. In the dongle space, Square will continue to position themselves as the thought leaders, though they will face a fierce competition from Intuit.
Marc-Alexandre Gagnon

PayPal: Mobile payments and location-based offers go hand-in-hand - Tech News and Analysis - 0 views

  • As we have been reporting, PayPal is gearing up to launch an in-store payment system that will compete with Google Wallet, Isis, Square and others. But the company isn’t just building out a point-of-sale transaction network. It’s looking to engage consumers well before they set foot in a store.
  • Walt Doyle, the CEO of WHERE, which was acquired by PayPal last year, said that will be a key battleground in mobile payments, pulling in consumers off the street. WHERE, which operates a location-based ad network, will be used as a way for merchants and retailers to engage consumers with deals and offers and lure them into stores, where they can check out using PayPal’s upcoming payment system. Doyle told me in an interview that the system will make mobile payments interesting to both consumers and merchants.
  • “If you only enforce payments without content advertising or offers, it’s simply not compelling from the acceptance side or from the consumer side,” Doyle said.
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  • WHERE is able to target consumers based on a variety of factors including location but also search and purchase data. The goal is to be able to find nearby users and walk them into a store so they will buy a product based on an offer or deal. That will allow PayPal to close the redemption loop and show merchants how much business they are getting from PayPal, Doyle said.
  • We talked about the potential of offering local deals when PayPal bought WHERE. But it is interesting to see that PayPal considers WHERE a key tool in its larger mobile payments efforts. It’s not surprising, considering Google Wallet is being combined with Google Offers, but it shows that this is becoming table stakes in mobile payments. You can’t just have a great payment solution; you also need to have marketing and outreach tools to distinguish yourself from other offerings. And you need to provide merchants with more benefits than just an alternative to a card swipe. Having a way for merchants and retailers to grab people off the street is going to be key for successful payment systems. And putting coupons and deals in the hands of consumers can help convince them that it makes sense to use an alternative to credit cards or cash.
  • One of the problems I see, however, is that with WHERE there is no guarantee that consumers must pay via PayPal at the point of sale. A user could receive a mobile ad for a deal or coupon and then choose to pay with cash or a card, which would leave the redemption loop open. That, Doyle said, is something PayPal will be working on as it rolls out its payment system.
  • But he said this is part of the bigger challenge for all mobile payment providers. They have to provide more benefit than a card swipe to both consumers and merchants. It is going to take an ecosystem to accelerate adoption, said Doyle, and there is a lot more learning needed in the years to come.
  • “2012 in mobile payments is where location-based services were, like, three to four years ago. It’s, like, the year when things begin but it’s not where the critical adoption curve kicks in. You need consumer adoption on handsets and merchant adoption on the point of sale side. You will see it begin this year, and we will all learn a ton,” Doyle said.
Marc-Alexandre Gagnon

Despite Expanded AmEx Deal, Foursquare Is Still A Revenue-Free Zone | TechCrunch - 0 views

  • Foursquare is expanding its relationship with American Express to provide local deals to people who sync their cards to their Foursquare accounts. AmEx did a trial at SXSW, and that went well enough that it is rolling out the deals more broadly.
  • The discounts, such as $20 off a $50 purchase at Sports Authority, are automatically applied to your AmEx account when you check in via Foursquare to a participating merchant before a purchase. Everyone in local commerce is trying to figure out how to close the loop between deals and payments. Google thinks NFC chips in Android phones will be the answer in the form of a Google Wallet. Whereas Groupon is trying out instant mobile deals with Groupon Now. By tying its specials to a credit card, Foursquare is closing the payment loop with something everyone already carries around in their wallets.
  • Once companies can tie mobile ads or deals to payments, they will be able to measure directly the sales generated by these mobile promotions. And one day that could potentially be a huge new business. But for now, it’s making absolutely zilch for Foursquare, which remains a revenue-free zone. As the New York Times reports: Foursquare will not be receiving any revenue from the American Express deal
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  • Foursquare wants to make sure it gets the product experience right for both merchants and users before turning on revenue, but it can’t wait too long, especially if it wants to justify that billion-dollar valuation in its next round of funding. The race is on to create as many great local deals as possible to present to mobile consumers. And its biggest competitor is Groupon Now.
  • While Groupon is already the largest daily deal company in the world, it wants to move from deals people sign up for in advance through massive email marketing campaigns to instant deals they find on their mobile phones. The company is testing its own mobile app called Groupon Now in a few cities like Chicago and New York. Groupon Now deals are different than regular Groupon deals in that consumers don’t have to wait a day to redeem them. They are available instantly and you can find them on your mobile phone when you are nearby a merchant offering one of these deals.
  • A Groupon Now deal is directly equivalent to a Foursquare special powered by AmEx in that it is instantly redeemable and the payment can be linked to the offer. Closing this loop is the Holy Grail of digital local commerce. But closing that loop is not enough.
  • Foursquare simply doesn’t have the salesforce to craft the same kind of deals that Groupon can. Groupon’s deals tend to be more alluring with deeper discounts. AmEx is helping Foursquare here by sourcing many of these deals itself through its own salesforce and existing relationships with local and national merchants, but it also gets to keep all the revenue. At least for now.
  • Foursquare is bringing the users (and some of the deals), and is betting that eventually that will be worth something. It’s all about who can create a market of users and deals faster. Foursquare’s approach is to build up its users first—now it’s got 10 million—and then hope the deals trickle up organically or through partnerships. Groupon is almost taking the opposite approach, trying to build up an inventory of great mobile deals first and then hoping that the consumers will come. The thing is that it takes both sides to make a market.
Marc-Alexandre Gagnon

Apple quietly begins iPhone as wallet in-store trials - Computerworld Blogs [08Nov11] - 0 views

  • The mobile wallet is becoming a reality. Apple [AAPL] has already begun plotting to turn your iPhone into an iWallet which uses iTunes as your virtual bank.
  • The company this week begins rolling out its EasyPay payment system in US retail stores. Available inside Apple's own Apple Store for iOS app, EasyPay lets users purchase accessories at Apple retail stores just by scanning in the barcode and completing the transaction on their iOS device.
  • Payment is taken using your Apple ID. Users need to enter their ID and then payment is taken using the credit card associated with their iTunes account.
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  • This is a much bigger deal than it may seem, as World Payments Report 2011 informs: -- 15% of all card transactions will be mobile by 2013.-- 20 billion credit card transactions take place each year.
  • PayPal should be shaking in its boots. And as for Google Wallet? One day, you'll be paying for your public transit fees using iTunes and your iPhone.
  • There's three ways Apple may choose to create a payment infrastructure. It is possible there are more, but we'll settle on three for now:
  • -- NFC support in the iPhone 5Advantages: NFC is fully supported by the credit companies.Disadvantages: NFC isn't yet ready for prime time, but is expected to reach a much wider market by 2013.
  • -- Bluetooth-based payments: Advantages: It is possible now to use Bluetooth to make secure payment exchanges.Disadvantages: There's no agreed financial Bluetooth-based transfer standard, meaning there's no back-up or insurance in case of fraud.
  • -- Over-the-airAdvantages: Does it matter if you wave your device across a terminal? Why not pay from where you are? You could buy goods and services in this way.Disadvantages: I would argue that Apple's devices would still require RFID tags in order that payment status be easily verified. If RFID is required, then NFC makes sense.
  • What makes Apple's iTunes approach effective is that by using its existing credit service as a bank, it achieves an immediate potential user base of hundreds of millions of people, while also offering an extra layer of protection between banks and customers. If fraud takes place, Apple's insurance should protect a customer, reducing the risk to the banks.
  • Tie these NFC systems up with Apple's other in-development mobile technologies and there's lots of potential scenarios.
  • Some statistics may be of interest:-- 50,000 Dutch nurses now use NFC  to track and manage home healthcare visits.-- The Museum of London already offers interactive NFC services.-- Over 60% of manufacturers plan to put NFC in cars.
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