Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views
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If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.
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Online Video Ad Budgets Expected To Rise Sharply In 2012 | TechCrunch [08Nov11] - 0 views
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Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
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For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.
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Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.
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The report, which surveyed nearly 600 advertisers, publishers, and video technology providers, says rates for interactive video ads are up an average of 19 percent over last year.
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Some other key findings: Brand engagement is the top online video campaign objective. Sharing video via social networks is an important return-on-investment metric for buyers. Rich media overlays, pre-rolls, and content integration are the favorite ad formats. Page-roll, expanding video banners, and post-rolls are the least favorite. Video ad spending on the iPad is up 18%, the highest among all devices. Average CPM for Premium content, broadcast content online: $21-$30 Average CPM for Mid-Tier, professionally produced content: $11-$20 Average CPM for User Generated Content: $0 – $5
13MoreVisual Information Retrieval: the Next challenge in Information Management - ERM Expert... - 0 views
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In the past 20 years, a lot of research has been done towards visual information retrieval on pictures and video files. Not all of it has been successful. But on the last years, the quality of these visual search engines has reached levels that are beginning to be acceptable for eDiscovery, compliance, law enforcement and intelligence applications.
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More and more electronically stored information (ESI) is non-text based or does not contain any searchable text components: sound recordings, video and pictures are growing exponentially in size and more and more collaborative and social network applications support (only) these information formats.
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In addition, a whole generation is growing up that no longer uses written communication forms such as letters or emails: they only use social networks and other new media forms for communication and collaboration.
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Electronic files containing one of more text components or embedded objects with text components can be searched by using text-based queries.
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Document scans (images) and even pictures can be enriched with the text of the original document or even with recognizable logo’s in the pictures. The same technology can also be applied to video shots.
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Audio and the audio component of a video file can be processed by a phonetic search engine and users can search the content by looking for specific words or phoneme sequences.
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In addition, audio-, pictures- and video files can be searched on contextual information such as the file name, added meta-information or text that surrounds the picture or the video on a web page.
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Web search engines such as Google, Bing and Yahoo use primarily contextual text information from pictures and video’s to search on these object. This text can be tagged by users or can be found in the file name, file location, surrounding text on the webpage, etc. In some cases, words that are recognized in the images and videos with Optical Character Recognition (OCR) technology is used, or nudity is recognized and filtered, but that is about it. There is not or limited influence from pure visual information retrieval technology such as: give me all outdoor pictures or all images with a helicopter in it.
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State-of-the-art visual search technology should address all of these aspects and support both text-based as image or video example based querying, result navigation and viewing.
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Ranking images is based on complex statistics and other mathematical properties that are not always intuitive to humans. Users need a much more exploratory and visual result list that uses all available dimensions when searching images and videos.
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There are many use cases in the field of visual information retrieval varying from searching pictures on the internet to recognizing faces of hooligans at the entrance of a high risk football match, monitoring airports with surveillance cameras and investigating child abuse.
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Many of these applications are highly specialized applications requiring a lot of specialized knowledge and experience to work effectively.
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However, I expect that in the next year or five, real visual information retrieval will become a core component of in-house Enterprise Information Management systems as more and more information consists of pictures and videos that are not annotated and therefore hard to find.
10MoreLivestreaming Journalists Want to Occupy the Skies With Cheap Drones [06Jan11] - 0 views
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25-year-old Tim Pool — an internationally known journalist who attracts tens of thousands of viewers to his live-stream broadcasts from Occupy Wall Street protests in New York, DC, LA and other cities. (His feeds and archival footage are also aired on mainstream networks such as NBC.) He and his partners hope that the toy chopper — the $300 Parrot AR Drone — will be one step toward a citizen-driven alternative to mainstream news.
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Along with “general assembly” and “99 percenters,” Occupy Wall Street has brought the phrase “live streaming” to the forefront. Rising-star reporters — known best by their Twitter and Ustream handles — such as Pool (timcast) in New York City and Spencer Mills (oakfosho) in Oakland are passionate, deeply embedded correspondents who provide live video reporting – sometimes lasting a dozen hours or more – of protests, general assemblies and other Occupy events. Instead of using a satellite truck, they broadcast live “TV” coverage from 3G- and 4G-equipped smartphones over video networks such as Ustream.com and Livestream.com.
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The AR Drone is the first toy that came out,” said Sam Shapiro, a 24-year-old programmer from Brooklyn who’s helping Pool hack together an airborne news network.
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Having thoroughly figured out how to cover giant events from ground level, they are now exploring ultra-cheap alternatives to the hundreds of thousands of dollar news choppers used for aerial reporting of big events like protest marches and police clashes. In the process, the video bloggers are discovering both how far low-cost consumer technology has come and how much farther it needs to go.
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Built-in Wi-Fi allows control from an iPhone or Android phone. The Wi-Fi also beams back moderate-resolution (640-by-480-pixel) video to the phone
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Introduced in 2010, the one-pound styrofoam craft has four rotors and a plethora of sensors to keep it stable and navigable. In some ways, it resembles an iPhone, with accelerometers and a gyroscope to measure movement and location, for example. Parrot says that it can fly 50 feet high, up to 11 miles per hour and stay aloft for about 12 minutes on a charge.
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Shapiro tracked down a European hobbyist group that had written its own software, called Javadrone, from scratch “and did a much better job of it.” Pool first used the AR Drone, which he’s dubbed the Occucopter, in December to cover a New York City rally for immigrant rights, but he said that the video from that attempt was unusable. He also made a test-run at Occupy Albany. Pool expects his first coverage with the new software and high-quality video will be at the Occupy Congress action on January 17 in Washington, DC.
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the AR Done isn’t in his long-term plans due to its clear limitations. “You need perfect weather. It just doesn’t weigh enough,” said Shapiro.
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Pool and Shapiro are already thinking bigger for their projects, and developing better tech to eventually provide to other live stream journalists. “The most important thing is the zeppelin,” said Pool. Basically a big balloon, it will be able to lift a lot of gear with just a little power for the rotors that steer it. And the slow speed is a benefit: It holds the camera steady and won’t suddenly go out of control. In fact, they are trying to build copters that work more like zeppelins.
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“All it needs to do is hover and take a proper picture.” Instead of relying on constant commands from the ground, the zeppelin and copter will dial in periodically for updates.
2MoreGreat mobile payments and branchless banking Videos - a limited collection - 0 views
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It is often said that a picture paints a thousand words - well if that is the case, I suppose a good video can write a book. In the early days of mobile banking some crude mobile banking video's were made - a clear indication that the product specialists could not describe what they wanted to build to the video producers. But since a few years ago, some brilliant little video-clips were produced - either to advertise a new service or to inform or educate stakeholders. Below are some of the best clips that I know of:
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The first mPesa advert (according to rumour produced on a very small budget). (Watch here) One of my favourite adverts, ever, is the one used for the launch of the product (Watch here). Telenor has subsequently produced a few more masterpieces (Watch here and here). The documentary produced in collaboration with the Worldbank for Wizzit in 2007 was also one of the great videos (Watch here) A delightful little ad (that I really enjoy) was produced for MTN in West Africa in 2010 (Watch here) Great Airtel Money ad (Watch here) Using local comedians in a series of adverts for mKesh in Mozambique was very successful (Watch here and here) A simple, but very cute advert for BSP bank in PNG, was produced recently (Watch here) The energy and pace of the Gemalto advert for their NFC product is a lot of fun (Watch here) And many others (Watch here, here, here and here)
1MoreKlip Video App Raises $8.5 Million - 0 views
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CNET reported that Klip was the fastest mobile video app to reach 100,000 downloads. Founder Alain Rossmann believes Klip is creating new form of communication. "Mobile video is essentially emerging as a new communication medium," he tells us. "Phones are in pockets all the time, they have incredibly good cameras and good networks, and all of those things create a dialogue among users that is really mediated through mobile video.
9MoreSony Ericsson Xperia S, An Initial Thoughts Review | ITProPortal.com - 0 views
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Contrary to the many rumours in circulation on-line, the ‘Nozomi' or Xperia HD was actually only the codename for the first in the, now only Sony, Xperia range of mobile phones. The Sony Xperia S is now the official name of the device, which was launched this week at Las Vegas' Consumer Electronics Show.
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Sony has been eager to show off the high definition display of the newest Xperia on the block, with a resolution of 720 x 1280 pixels. The phone has two front-facing cameras; one with 12MP camera that is capable of 720p video recording and a front-facing version, for video calling. The Exmor ‘R' sensor also makes a welcome return, which is essentially an image sensor with enhanced imaging characteristics. Introduced to the original Xperia series, this feature helps you to capture high quality, bright pictures especially under poor light conditions. In order to further heighten the camera's specification, there is a 3D-sweep panorama feature and low aperture value - allowing more light to reach the sensor.
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The Xperia S is also NFC enabled, and offers up 32GB of internal flash storage space, as opposed to the widely considered 8GB that came close to causing mass uproar. The device itself weighs in at 144grams, which is only fractionally more than the Samsung Galaxy Nexus. This is actually quite impressive, given the bulk of the design
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Sony's Xperia S will initially be available with the 2.3.7 version of Android Gingerbread OS at launch, with users being able to upgrade to Android platform 4.0 (Ice Cream Sandwich) during the second quarter of 2012. For reasons unknown, it will be joining an exclusive group of devices which only use a microSIM card, such as the Nokia Lumia 800 and Motorola Razr. This follows the original trendsetters Apple, and their devices. Also, there is no microSD slot; a feature, or lack there of, that many of the newly released handsets are keen to adopt.
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As we saw with the marketing strategy of the Xperia Arc and Arc S, the company will probably be positioning the Xperia S just below the top devices, aiming to fill the niche right underneath the flagship products of Apple, HTC and Samsung. The ‘S' certainly packs some heavy hardware without overwhelming technical spec, and we believe the price will validate this theory.
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The Xperia S will arrive PlayStation certified, with access to the PlayStation store and a fast-growing library of music and videos. Despite this, the real benefit of the phone are its ability to take high-resolution photos and videos, whilst being able to view them on the device itself. The idea is to better integrate smart devices, and for them to communicate intelligently.
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Perhaps a tenuous example of this is the wrist watch worn by the spokesman for Sony Ericsson at CES, who could remotely control the camera and view messages on a tiny screen. It's therefore no surprise that the Xperia S comes with a built-in TV out function, where you can connect via HDMI and enjoy both pictures and videos on the big screen, and in glorious high definition.
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This will be the inaugural handset, in the batch of the new Xperia NXT series - which stands for NeXT generation of smartphones. The Sony Xperia S has enjoyed no privacy since pictures were leaked back in early December, but it has now been confirmed that it runs from a 1.5GHz dual-core processor, a 12MP camera and a 4.3-inch screen that uses Sony's mobile Bravia engine.
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Variants of the Xperia S are also set for launch in the springtime, when the Xperia ion, Xperia NX and Xperia acro HD will be released. The Acro HD will hit the Japanese market with specific features such as infrared port data exchange, mobile wallet and mobile TV.
4MoreAdconion acquires video advertising startup Smartclip [08Nov11] - 0 views
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Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.
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Smartclip’s network of in-stream and connected TV distribution partners stand to increase the volume of inventory available across Adconion’s digital distribution platform, which delivers targeted ads and content across display, email, social and both in-banner and in-stream video.
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Adconion says that, with the inclusion of over 500 new publisher sites from the Smartclip portfolio, Adconion will significantly grow its content network (current reach is said to be close to 700 million unique users) and expand its footprint to 17 countries worldwide.
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With the acquisition of smartclip, Adconion will gain 118 employees in Europe and expand to 27 offices servicing clients across European key markets, and Russia.
3MoreFacebook Acquires Mobile Video And Image Editing App Developer Digital Staircase | Tech... - 0 views
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It looks like Facebook has just acquired mobile video and image app developer Digital Staircase, according to a blog post on the startup’s site. We’ve embedded the blog post below and emailed Facebook for confirmation.
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Digital Staircase has developed a number of apps for video recording, image editing and more. MovieCam, which is available as an iPad and iOS app, is a camcorder app that provides recording features like 8x digital zoom, pause-and-resume recording functionality, and contrast enhancement. The app also allows you to add 18 movie effects and filters while shooting video.
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From the post, it appears that the development team may be adding some of these functionalities to Facebook itself. Unfortunately, Digital Staircase will be removing its apps from the Apple App Store.
4MoreStudy confirms dangers of violent video games | Machines Like Us [02Nov11] - 0 views
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New research by Dr Brock Bastian from UQ's School of Psychology has found evidence that playing violent video games leads players to see themselves, and their opponents, as lacking in core human qualities such as warmth, open-mindedness, and intelligence.
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In a recently published paper in the Journal of Experimental Social Psychology, Dr Bastian and his co-authors looked at whether the experience of cyber-violence had dehumanising consequences for the self-concept of game players and well as their opponents.
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Dr Bastian said given his findings, it was not surprising that many people were concerned about the effects of playing violent video games, especially when they appeared to reflect changes in people's behaviour, emotions, and cognitions in ways consistent with a loss of humanity.
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"There are good reasons to be concerned: the negative effects of violent video games have been well documented and appear to be more significant than those associated with other forms of violent media," he said.
2MoreGoogle Offers is now live in Brooklyn! - The Next Web [09Nov11] - 0 views
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Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!
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Location Media Microsoft Mobile Sessions Shareables Social Media Twitter Video Editions Africa Asia Australia Canada Europe India Latin America Middle East UK United States Languages France Nederland Polska Portugal Romania Russia Google Offers is now live in Brooklyn: Starting with $4 for SHARKS! 9th November 2011 by Courtney Boyd Myers Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!
2MoreSeduction Secrets In Video Game Design [20May11] - 0 views
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"Drawing on cognitive science, an increasing number of game theorists and designers say that our growing love of video games has important things to tell us about our intrinsic desires and motivations. Central to it all is a simple theory – that games are fun because they teach us interesting things and they do it in a way that our brains prefer – through systems and puzzles. 'With games, learning is the drug,' writes Raph Koster, the designer of seminal multiplayer fantasy games such as Ultima Online and Star Wars Galaxies. 'In game theory, this is often spoken of as the "magic circle": you enter into a realm where the rules of the real world don't apply – and typically being judged on success and failure is part of the real world. People need to feel free to try things and to learn without being judged or penalised.' Another important element is autonomy as games tap into our need to have control.
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Finally another important game design facet is 'disproportionate feedback,' in which players are hugely rewarded for achieving very simple tasks. In highly successful shooters such as Call of Duty and Bulletstorm, when an enemy is shot, they don't just collapse to the floor, they explode into chunks. 'You're good, you're a success – you're powerful,' writes Stuart. 'Disproportionate feedback is an endorphin come-on.'"
2MoreAugmented Reality: Fad Or The Future? @PSFK [10Oct11] - 0 views
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A recent video released by Hidden Creative has caused some discussion over augmented reality among netizens. The video explains that augmented reality technology is the way of the future. Users are able to use their cellphones or digital device to scan their surrounding and find out live information on the spot. The video also demonstrates how augmented reality can also overlay objects in a real-life space to help users with renovations by virtually rearranging furniture or configuring the colors virtually. Nevertheless, although most reactions to the video have been quite positive and enthusiastic, some bloggers are little bit more skeptical as to whether augmented reality is here to stay. Comments from Digital Urban included: “We maybe wrong but waving your phone around simply does not feel like the future to us”, “Augmented reality often just seems to be cool rather than actually good enough to be useful” and also “The way AR is presented here is not a step forward, it’s a step backward actually”.
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actual source of quote - http://www.digitalurban.org/2011/10/future-of-augmented-reality.html
16MoreWhy Google TV will win [15Dec11] - 0 views
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Google Chairman Eric Schmidt caused some raised eyebrows last week when he claimed that by next summer “the majority of the televisions you see in stores” will come with Google TV.
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Okay, he may have the timing wrong, but I think that Google will absolutely come out on top of this. It will dominate the smart TV world much in the same way it now dominates the smartphone world.
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I liked some of the ideas behind the first iteration of Google TV, but like everyone else, was disappointed by the execution
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Google’s problem was that the company and its two consumer electronics partners built early-adopter devices that were supposed to appeal to the mainstream consumer — and in turn, didn’t do right for either.
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I was once again a little underwhelmed when the new Honeycomb version of Google TV hit my review unit
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about the apps they could install on it and the ways they could customize their Google TV experience
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Combine that with its huge potential for growth in the CE space, and you’ll see why Google TV very likely wins the smart TV race.
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Even if Schmidt is wrong with his assessment, Google always has a backup plan: The company bought Motorola Mobility earlier this year, and as part of the deal also acquired Motorola’s set-top box business. That makes it all but certain that Motorola will eventually ship Google TV-powered cable boxes, which could bring the platform to millions of legacy TV sets.
2MoreHow Video Games Are Infiltrating--and Improving--Every Part of Our Lives | Fast Company - 0 views
www.fastcompany.com/...everyones-a-player.html Sensors Gameification 1UE_NS Government Health Future Benefitsshared by Dan R.D. on 20 Dec 11 - No Cached-
Sensors, he said, have gotten so cheap that they are being embedded in all sorts of products. Pretty soon, every soda can and cereal box could have a built-in CPU, screen, and camera, along with Wi-Fi connectivity. And at that point, the gaming of life takes off. "You'll get up in the morning to brush your teeth and the toothbrush can sense that you're brushing," Schell said. "So, 'Hey, good job for you! Ten points' " from the toothpaste maker. You sit down to breakfast and get 10 points from Kellogg's for eating your Corn Flakes, then grab the bus because you get enviro-points from the government, which can be used as a tax deduction. Get to work on time, your employer gives you points. Drink Dr Pepper at lunch, points from the soda maker. Walk to a meeting instead of grabbing the shuttle, points from your health-insurance provider. Who knows how far this might run? Schell said.
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How Video Games Are Infiltrating--and Improving--Every Part of Our Lives (by @Penenberg) http://bit.ly/fuOyzW (/via @JayOatway
Frequency Makes Any Website a Video Channel - 0 views
4MoreLucozade Get British Musicians To Design Exclusive Augmented Reality Bottles [25Nov11] - 0 views
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Energy drink brand Lucozade had teamed up with seven different British artists and the augmented reality (AR) app Aurasma, to create a new AR campaign which lets you scan cylindrical objects for exclusive content.
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A number of artists including Tinie Tempah, Plan B and Calvin Harris have designed their own bottles which, when scanned, produce videos and animations featuring that particular artist.
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The app achieves a first by integrating cylindrical mapping into AR, that is allowing the app to recognise the 3D surface of the bottle and augment it with video content. Once you download the app for your smartphone, pointing it at either the Plan B or Tinie Tempah exclusive bottles will showcase an animation before loading up a video of the artist. They will then direct you towards content exclusive to the AR app.
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The campaign is part of Lucozade’s YES list which is a UK and Ireland competition where customers can win tickets to see one of the seven acts included. The campaign was created by Billington Cartmell, an independent marketing communications agency based in London.
4MoreBritish Musicians Design Augmented Reality Energy Drink Bottles @PSFK [24Nov11] - 0 views
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An ad agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.
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Billington Cartmell, a UK ‘thinking brands’ agency, led the project to join artistic expression with an interactive brand experience. Using a the unique ability of the Aurasma app to map and track cylindrical objects, the agency asked seven of the UK’s biggest musicians to design a Lucozade bottle which when viewed through Aurasma leaps to life with video and animations.
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A great deal of exclusive content was created for this campaign, and most of it is accessible only through the AR-enabled app. The animations that play from the bottles in the app are really only teasers, directing users to a website with documentaries and behind-the scenes video.
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The most interesting aspect of this project is the collaboration between three different groups to create a single brand experience centered on creativity and engagement. Two of the musicians involved, Plan B and Tinie Tempah, will promote the campaign with their massive social media following, with the hope that their ‘cool’ will spread to the client and that all involved will be seen as innovators.
3MoreSpread Your Wings- Get More Retweet Action Today - 0 views
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Making Re-Tweet Ready Posts Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts. Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate. If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work. The more helpful or entertaining your tweet, the more likely people will take an action. The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted. People will gladly retweet causes (unless you fatigue us). Starting a tweet with an @ means that a good chunk of folks won’t see it.
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Retweet other people and promote other people 15x to every 1 time of your effort. Don’t tweet every damned thing you write about or do. Folks will fatigue quickly. Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship. That’s it. That’s how I do it. What about you? How are you getting it done? Photo credit Mike Baird ShareThis Tags: communication, howto, socialmedia, twitter ChrisBrogan.com runs on the Thesis Theme for WordPress Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks. With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before. Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it. Check out the Thesis demo site See more Thesis-based sites in the gallery showcase
4MoreAndroid towards Realism and Kinecting again! [16May11] - 0 views
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Adding realism to AR by using real world surrounding information (HDRs panoramas, IBLs) is a thing we all want to have sooner than later! We have seen a cool demo of Suomi’s VTT on this, where they fake the surrounding information using the background and scanning a ping pong ball for lighting information. Now we have another candidate porting a similar approach to our beloved mobile devices. The paper of the University of Münster (Germany) has been published already in 2004 (titled “Virtual Reflections for Augmented Reality Environments”), but now it’s time to hit the mobile world with it!
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If you are interested in some tech talk, please read on! :-) Their approach can create CubeMaps for all reflective or lighting purposes in real-time using only the information from the background video frame: they not only flip and stitch the frame six times and mirrored together, but do a pretty smart estimation, that yields in plausible neat-looking reflections (although obviously fake): they project six regions of the background frame (see below) onto the new six sides of a Cube. The general idea is to have reasonable regions to map from
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This way they get to simulate glossy and diffuse reflections already. Lighting/shadow influence will probably be the next step, since the CubeMap is already there…
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