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The rumored update to the Apple Store app for iPhone, which we noted last week could revolutionize retail, has arrived, albeit a bit later than expected. Apple Store 2.0 brings many improvements, the most noteworthy among them being Personal Pickup and EasyPay services.

As reported, the app now allows you to purchase items directly for in-store pickup, available within an hour if it’s in stock at the local store of your choosing. If an item isn’t available, the expected ship times listed in the online store appear to apply. You can also now order custom Mac configurations (with more RAM, bigger hard drives, etc.) for in-store pickup through the app.

The other big new addition is EasyPay, which allows you to scan the bar codes of items you wish to purchase in-store with your iPhone’s camera (iPhone 4 or 4S only) and then pay for them directly in the app through your iTunes account. The app keeps your EasyPay purchase receipts, which should come in handy if you ever have to provide proof of purchase to in-store security on your way out the door.

Yelp and Groupon are both being sued by a company called Mobile Commerce Framework, an obscure patent troll that earlier filed a similar patent infringement suit against Foursquare.

On April 6, 2010, Mobile Commerce Framework (MCF) was issued US Patent No. 7,693,752 by the USPTO, for reasons unknown to mankind. In summary, this patent describes:

a subscription-based system for providing commerce information for one or more mobile devices for one or more merchants. Some techniques employed feature a subscription-based method for presenting commercial resources to a mobile device. The method involves receiving mobile device user information relating to a geographic location to locate one or more merchants within a subscription-based shopping network, and receiving mobile device user information relating to a merchant type within the subscription-based shopping network.

The trend in online games, already popular in the entertainment industry, is set to extend to the travel industry according to research released this week. 

The WTM Global Trends Report 2011 reveals the ‘gamification of travel’ is already taking hold with companies and tourism organisations including Lufthansa and Tourism Ireland using gaming techniques to create brand awareness and build loyalty.

Last year Tourism Ireland unveiled its Ireland Town game on Facebook giving it the potential to engage with more than 62 million people.

Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.

Smartclip’s network of in-stream and connected TV distribution partners stand to increase the volume of inventory available across Adconion’s digital distribution platform, which delivers targeted ads and content across display, email, social and both in-banner and in-stream video.

Adconion says that, with the inclusion of over 500 new publisher sites from the Smartclip portfolio, Adconion will significantly grow its content network (current reach is said to be close to 700 million unique users) and expand its footprint to 17 countries worldwide.

Inviting customers back to their carts

Only three out of every 10 online shopping carts actually make it to checkout, according to email marketing vendor Listrak. That's 70% of carts lying abandoned in the virtual corridors of ecommerce. Listrak wants to improve those numbers. It's one of several vendors offering "shopping cart abandonment solutions" — essentially, programs to follow up with shoppers who've left the store and ask them, "Haven't you forgotten something?"

Retailers would love to close more of those sales: Listrak estimates $18 billion lost in sales to U.S. retailers every year. A Forrester study last May found that 89% of consumers had abandoned a shopping cart at least once. Forrester's authors attributed that high rate to growing user sophistication: as shoppers become more experienced online, they are more likely to comparison shop even as they move toward checkout. Other industry observers offer a simpler explanation: shoppers are shocked at high shipping costs. A 2006 study by Goecart blamed comparison shopping, high shipping costs, and plain old running out of time as the leading causes of abandonment.

With almost a million users and six million songs shared daily, Schematic Labs’ social music sharing app SoundTracking is today announcing that it has raised $4.75 million in Series A funding led by Accel Partners, True Ventures and Softbank Capital.

SoundTracking co-founder Steve Jang tells me that he plans on using the new funds for hiring and for furthering integration efforts with services like Spotify and Rdio, “We think connecting SoundTracking to consumption services helps take the music moments into your lean back consumption experience,” he says.

“We felt that people have music moments every day, and we wanted to build an app they could take out of their pocket to capture and share the soundtrack of their lives,” says Jang, “We want to continue to simplify that experience and make it more meaningful with the popular music consumption services and social networks.”

Thanks to augmented reality technology, a tiny version of Rihanna actually seems to emerge from the cap of a jar of Nivea Creme to sing her song “California King Bed.”

The app, which went live this week, is an attempt to “create engaging digital advertising experiences,” says a statement from the company. Nivea tried to create such as experience this summer with a “Co-Star with Rihanna” Facebook campaign that let users star in a short, alternative version of the music video for the song by editing themselves into the action.

For the AR component, all you have to do is buy a tin of Nivea Creme or print one out from Nivea’s website and hold either up to your computer’s webcam. Then, voila, Rihanna appears.

SoundTracking, a social mobile application that allows people to create “musical postcards” that can then be shared with friends on social sites,  announced Tuesday that it had received $4.75 million in financing.

To use SoundTracking, people take pictures, log their locations and attach the songs they are listening to at that moment.

“We are making sharing the core experience and discovery is a bi-product.”

Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones.

Starbucks Cup Magic launches for iPhone and Android devices in the U.S. next Tuesday. (In Canada, just the iPhone version will launch.) As demonstrated in the video above, the app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.

Doing so will produce animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win an as-yet-unnamed prize.

The race to replace your wallet with mobile payment options is on.

Consumer demand for smartphones, combined with near-field communication, or NFC, technology that enables everyday purchases, is fueling the shift from credit card swipes to mobile payments. With smartphone sales expected to increase 50% this year, mobile payment services are in a mad dash to capture market share, and the growing competitive space has sparked strategic partnerships among big names.

Meet the contendersMobile payment sales in the U.S. are expected to increase at a 68% compounded annualized growth rate over the next five years. It's no wonder that big players like American Express (NYSE: AXP  ) and Google (Nasdaq: GOOG  ) want in on the action.

Amazon’s use of the iPhone camera to recognize and classify objects was preceded by Google, which released Google Goggles, a similar technology, for Android in December 2009 and for the iPhone last October.

Google Maps is a big part of Milk’s first mobile app, Oink. And Rose wants to build in more Google technology in future updates.

Oink lets people rate and discover things in the places around them. It is a first step at creating a directory and recommendation system for things in the physical world.

Twitter has just announced a key engineering hire today. Adam Messinger will be joining the company as Vice President of Infrastructure Engineering.

Messinger was previously Vice President Development at Oracle, where he was responsible for managing the Oracle Coherence, Oracle JRockit, Oracle WebLogic Operations Control, and other web tier products. Prior to joining Oracle, he worked as a venture capitalist at Smartforest Ventures and O’Reilly AlphaTech Ventures.

At Oracle he was responsible, for the development Exalogic, Java SE, FX, ME, and Card, Coherence, Virtual Assembly Builder, Middleware Lifecycle and Applications Lifecycle. Prior to his time as a VC, he founded Gauntlet Systems Corp., which was acquired Borland.

Verizon Wireless, AT&T and T-Mobile are planning to invest more than $100 million to take on Google with Isis, the companies’ mobile payment project, according to a report.

Isis, which the three carriers announced last November, is a mobile payment system that uses near-field communication. The three companies hope that it will be a viable competitor to Google Wallet, a NFC solution from the search engine giant that is rolling out in the market this year.

According to Bloomberg, the three carriers have earmarked $100 million for the venture. Previously, no funding had been announced.

Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!

Location Media Microsoft Mobile Sessions Shareables Social Media Twitter Video Editions Africa Asia Australia Canada Europe India Latin America Middle East UK United States Languages France Nederland Polska Portugal Romania Russia Google Offers is now live in Brooklyn: Starting with $4 for SHARKS! 9th November 2011 by Courtney Boyd Myers Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!

Shazam, potentially one of the most magical apps ever, has partnered with Delivery Agent to let you discover consumer products in TV shows and ultimately purchase them.

First to jump on board with the service is NBCUniversal, more specifically the program Covert Affairs, with other programming to follow. Just like you Shazam music you love, the service will let you tag Covert Affairs episodes, which will then serve up different products that are relevant.

So let’s say that Covert Affairs main character Annie is getting dressed on the show, and you notice that her outfit is exactly what you’ve been looking for. Simply tag the episode and voila! Delivery Agent pulls any items available for purchase right into the Shazam app.

In September, Wikets, Inc., announced it had raised $1.5 million from venture firms Andreessen Horowitz and Battery Ventures, as well as from six angel investors, to build a new iPhone application that allows users to rate products and share those recommendations with friends. Today, the app has gone live in iTunes.

At launch, Wikets lets you recommend products from its featured partners and from 60 major retailers, including iTunes (music and apps), Etsy, eBay, Amazon, Best Buy, The Home Depot, Wine.com, and others, as well as any place you can pull up on Yelp or Foursquare. You can also scan a product’s barcode, if you choose.

The resulting product is deceptively simple. You make a recommendation, optionally share it with friends via Facebook or Twitter, and then get rewarded in the form of points that can be later turned in for gift cards at online merchants.

Gartner, Inc. today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2012.

Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.

A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. These technologies impact the organization's long-term plans, programs and initiatives.

TORONTO — Canadians who find themselves short of change for that Venti Skim Gingerbread Latte can now pay for their Starbucks beverage with the scan of an iPhone.

The Seattle-based company announced Tuesday that an app for Apple's mobile phones can now handle purchases, provided a customer has preloaded an account with money to spend.

The account can be funded within the app with a credit card.