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Should enterprise applications be as addictive as Angry Birds? A true believer in gamification would say yes, if you want people to actually use them.

[Social media is a powerful tool to connect with customers, but it can create big problems for your company if it's not done right. Learn more at 10 Social Networking Don'ts.]

Most of all, gamificiation is about understanding that "if you can make something more fun, and include notions of play, you can get people to do things they otherwise might not want to do."

Program doesn't require coupons or NFC chips; discounts appear on Amex statements after a purchase

Computerworld - American Express Thursday announced the national rollout of mobile payment system that pairs its Amex credit card with a user's smartphone-based Foursquare profile to offer discounts for retail purchases. The discounts, initially available from retailers H&M and Sports Authority, are credited to a user's Amex card within three to five days of a purchase, the company said, adding that no coupons, smartphone codes or NFC smartphone chips are needed. Foursquare, a mobile platform that uses GPS technology, currently has more than 10 million subscribers who use the service as a social network to share their location with friends. The joint effort requires that cardholders register with Amex to link their card to their Foursquare profile.

Augmented reality has been touted as the "next big thing" for a while, yet mainstream success has proved elusive. So what can be done to turn it from a gimmick into a commercial necessity?Imagine being able to watch miniature versions of Kings of Leon or Lady Gaga play on a table right in front of your eyes.

One company - String, in partnership with tech firm Digicave - has developed and demonstrated a system that creates the impression of a 3D figure mapped onto, for example, a book shelf. Such technology opens up the possibility of having a pop star appear in your bedroom, performing as if they were on-stage.

The idea of augmented reality was first mooted as far back as in 1965, with Ivan Sutherland's now famous essay Augmented Reality: The Ultimate Display. In it, he said that "with appropriate programming… a display could literally be the Wonderland into which Alice walked," stating that digital handcuffs would be able to actually restrain users, and those shot by digital characters would be killed in real life.

Square has struck a deal with Wal-Mart that will bring the dongle into retail stores across the country.

In theory, Wal-Mart could arm all of the floor representatives with Square dongles and have customers in and out. It may even help alleviate long lines at the checkout.

It is also imaginable that Wal-Mart could set up in-store payment kiosks away from the registers with the Square Register.

How could Google, the high priest of the cloud and the parent of Android, analytics and AdWords/AdSense, not be a standard-setter for platform creation?

Amazon's strategy seems to be to embrace "open" Android and use it to make a platform that's proprietary to Amazon, that's a heck of a story to watch unfold in the months ahead. Even more so, knowing that Amazon has serious platform mojo.

Case in point, what company other than Apple could have executed something even remotely as rich and well-integrated as the simultaneous release of iOS 5, iCloud and iPhone 4S, the latter of which sold four million units in its first weekend of availability?

By providing an open platform for the creation of augmented-reality layers, these apps have democratised the AR industry - and made possible flights of fancy such as Unseen Sculptures, in which new-media artist Warren Armstrong and nearly two dozen others collaborated to populate central Melbourne and Sydney with a range of virtual artworks that "appeared" when smartphones running the Layar app were pointed at particular parts of the city."I'm fascinated by mobile devices and their ubiquity," says Armstrong, who has spearheaded the project's expansion - including planned engagements with the Sydney Fringe Festival, Cairns Festival and other projects. "It's very immersive: you can go to a location, put on headphones and do amazing things with sounds. Layar takes care of the fiddly back-end stuff for people who aren't au fait with PHP or MySQL programming. The whole thing is in its infancy, and there's a lot of scope for creating new things."