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At 500 Startups’ Smash Summit in New York today, Robert Scoble revealed that PayPal is launching something big with Facebook in two weeks, and that it would be a more expansive partnership than the existing PayPal-Facebook integrations.

Last year, PayPal announced its new micropayments product, which Facebook integrated. In early 2010, Facebook announced that you could use PayPal to purchase Credits.

“We’ve been talking for a while about how the four megatrends of mobile, social, local and digital will change commerce. Yesterday at f8, Facebook made some great announcements that will change social networking. When social and commerce join together great things will be possible and developers will be able to monetize these new developments very quickly.”

The idea of a making payments via your mobile has been a slow adoption in Canada, mainly due to the lack of devices with NFC capabilities. A report last week noted that 10% of Canadians currently use a “mobile wallet” to pay for select items and bank via their cellphone, but 40% are interested in using it in the “future”. The Big 3 carriers (Rogers, Bell and TELUS) joined together to create Zoompass, Visa and MasterCard are conducting trials and a mobile payment trial is underway in Montreal called “MoneyCell”. So the ability to pay by your phone will become second nature over the next year to two years in Canada. PayPal Canada recently hired Leger Marketing to conduct a survey to see how comfortable Canadians were with the idea of a “digital wallet”. PayPal noted that they have “always provided digital wallet functionality” and 1,512 Canadians took the online survey between May 9th – May 12th. The survey revealed that 34% would rather carry a mobile phone to make a payment than a pocket full of change. 36% stated they would make mobile payments that range in all price points, such as an iPod ($272.30) or a latte ($5.50). 38% believe that paying from a mobile device is more convenient.

Paypal has updated its mobile 2011 projection to $3 billion – marking the third time it has had to change its mobile predictions for this year. The news comes after a study from Forester Research predicted that mobile commerce will total $6 billion in 2011 and hit $31 billion by 2016. Therefore, Paypal will be responsible for half of all generated mcommerce revenue.

Mobile payments In addition to the new projections, PayPal also said the company sees up to $10 million in mobile total payment volume a day, an increase from the $6 million Paypal reported in March.

A 2009 analysis from Juniper Research (News –Alert) of the $110bn NFC opportunity forecasted that one in every six mobile subscribers (about 17 percent) globally will have an NFC enabled device by 2014. Adoption was expected to be highest in the Far East,with use very limited outside of that region.

By 2014,Juniper now predicts that North America will account for just under half of NFC smartphones,followed by Western Europe.

The latest forecast from Juniper Research suggests that at least 20 percent of smartphones will support NFC by 2014,about 300 million phones.

The Commonwealth Bank will launch tomorrow, 25 October, what it says will be "a world-first mobile app that marks a significant change to the way their customers can pay [and that] will combine a number of payment types."

In July Comm Bank introduced a revamped mobile banking app for iPhone, Android and Windows 7 and a new app for iPads and Android tablets.

"You can expect us to lead very aggressively in the mobile payments space… And we will be integrating NFC as soon as the handset vendors are ready to go."

Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.

Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.

Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.

This year, NFC technology will finally make its way into the hands of millions of users. This will be spurred along by new smartphones, notably from Android, that have NFC capabilities baked into them. The technology industry is waiting to see if and when Apple decides to put NFC into the iPhone. Many pundits think that when Apple goes NFC, that will be the true harbinger of the heyday for mobile payments. As it stands, Apple's newest iPhone 4S is three months old and a new one will not be released till the third or fourth quarters of 2012, if at all.

It is still a cash world, with about 85% of transactions still being made with paper currency. It behooves the financial system and their technology partners to shift those scales. Even a 1% increase in digital payments means billions dollars flowing through the ecosystem.

Mobility will reshape the credit card and payment industry.

It is often said that a picture paints a thousand words - well if that is the case, I suppose a good video can write a book. In the early days of mobile banking some crude mobile banking video's were made - a clear indication that the product specialists could not describe what they wanted to build to the video producers. But since a few years ago, some brilliant little video-clips were produced - either to advertise a new service or to inform or educate stakeholders. Below are some of the best clips that I know of:

The first mPesa advert (according to rumour produced on a very small budget). (Watch here) One of my favourite adverts, ever, is the one used for the launch of the product (Watch here). Telenor has subsequently produced a few more masterpieces (Watch here and here). The documentary produced in collaboration with the Worldbank for Wizzit in 2007 was also one of the great videos (Watch here) A delightful little ad (that I really enjoy) was produced for MTN in West Africa in 2010 (Watch here) Great Airtel Money ad (Watch here) Using local comedians in a series of adverts for mKesh in Mozambique was very successful (Watch here and here) A simple, but very cute advert for BSP bank in PNG, was produced recently (Watch here) The energy and pace of the Gemalto advert for their NFC product is a lot of fun (Watch here) And many others (Watch here, here, here and here)