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The jointly owned company, Wireless Payment Services, aims to standardize and commercialize an easy-to-use mobile phone payment system. The carriers declined to say how much they're spending on the initiative.

The announcement is the latest example of Canada's wireless providers joining forces to push potentially revolutionary technology.

It's also further evidence that cellphones are moving way beyond their traditional use and into music playing, gaming, Internet and other applications.

Consumers should expect to see some changes starting next summer.

Prepaid wireless users will be affected first. The aim is to allow them to use their phones to buy more account minutes instead of having to visit a merchant.

After that, the carriers want to gradually roll out the system at retail points of sale and service centres like ticketing outlets.

"What the user will be able to do, ultimately, is to tap or wave their mobile device in front of a point-of-sale terminal to pay," said Jeff Chorlton, president of Wireless Payment Services.

Payment will be withdrawn from the user's bank account or charged to a credit card.

"All of your payment methods could be contained on your cellphone," Chorlton said.

Many handset makers have begun trials to add a payment function to their cellphone product lines. Payment works through a short-range wireless technology called near-field communication. NFC lets users exchange information securely by bringing two electronic devices close together.

The technology could forever alter consumer lifestyles, predicts the NFC Forum, an industry group promoting the technology founded in 2004 by Nokia Corp., Royal Philips Electronics and Sony Corp.

The Forum offers this future scenario on its website: "With Near Field Communication enabled devices, you will make your travel reservations on your PC and download your tickets to your mobile phone or PDA, just by bringing it next to the computer. Then you will check in for your trip by touching your hand-held device to the departure gate kiosk - no paper, no printing."

The system will allow retailers and other companies to save money, Chorlton said. "For some merchants, it could represent the roll-out of infrastructure at very low cost because the infrastructure largely exists through hand-held devices."

Mobile users in such places as Hong Kong and Finland are already using NFC technology to hop on a bus or buy some new threads. Canadians should take to wireless payment because they already frequently use cashless commerce like debit cards, said Dennis Kira, an e-commerce specialist at Concordia University.

"In my mind, the public in general is ready for it."

Canada has about 16 million mobile phone subscribers.

It is unclear how the NFC will interact and co-exist with widely available communication technologies, such as Bluetooth.

NFC technology is standardized in ISO 18092 and ISO 21481, ECMA (340, 352 and 356) and ETSI TS 102 190. NFC is also compatible to the broadly established contactless smart card infrastructure based on ISO 14443 A, which is Philips MIFARE® technology, as well as Sony’s FeliCa card.

Philips Electronics Tuesday said its newly-developed Near Field Communication technology had been chosen by Samsung Electronics for use with its new mobile phone. The technology will simplify the process of communication between devices located next to each other.

While commercial partnerships are definitely key to the broad appeal of Serve, part of Sanghi’s master plan in furthering Serve’s presence is a connection with developers. “It is difficult for mobile payments startups to scale without partnerships with some of the major financial partners,” he explains. “There are a lot of regulation in terms of moving money, and fraud management and we want to be the partner mobile payments startups think of in this space.” Sanghi says that in first half of next year, American Express will open up the Serve platform to developer community.

Another area where American Express is focusing its efforts when it comes to Serve is on data. “Data is going to be a differentiating factor in the payments space,” Sanghi explains. A personalized experience is going to be key in providing the digital wallet that consumers flock to, he says. And it’s not just purchasing data that American Express is looking to mine.

Intent data, structured data and unstructured data will all play a part of delivering a personalized payments experience. That means analyzing things such as Tweets, Twitter sentiment, your social graph, Facebook updates and more to deliver targeted offers. “The magic is going to be in marrying structured data and unstructured data for results in real-time,” Sanghi says.

With 100 million card members, American Express’ data opportunities are massive. But privacy is a key concern in this data mining, says Sanghi, and the company has to be sure they aren’t abusing these issues, especially as it relates to financial information. For example, the company’s Facebook partnership, in which AmEx cardholders can link their cards to their Facebook accounts to receive deals, is an opt-in experience.

Across the board, American Express is going to be announcing many more commercial partnerships including those with gaming and telecommunications companies. Serve will also soon enter new geographies, says Sanghi, which will also be a key part of the platform’s growth in the next year.

Of course, American Express has competition in the digital wallets space, and companies like PayPal and even Google are also looking to compete. And fellow credit card companies such as Visa have major ambitions to dominate the digital wallet. Regardless, all of these companies need to fine-tune their offerings so that the benefit to consumers is clear. The battle to become the de facto digital wallet is just starting, and which payments provider that will create the technology that keeps consumers engaged has yet to be determined.

In 2010, Nordic Choice Hotels was first to try mobile NFC key technology in hotels: It was an important learning experience that helped identifying needed improvements and changes

“When Nordic Choice Hotels conducted an NFC key pilot in 2010 at our Clarion Hotel Stockholm property we learned that mobile keys are the future for hospitality. We also learned of some limitations to the technology and it was decided not to expand the trial,” said Svein Krakk, Nordic Choice Hotels CIO. “Indeed the pilot we ran was very educative and helped us identify several areas that needed to be improved in order to make NFC viable within a hospitality environment.

“The No. 1 priority for Nordic Choice Hotels is to provide freedom of choice for our guests," Krakk said. "Freedom to choose the phone you prefer, to use any mobile operator, to use mobile keys or ordinary keys independently or in combination. We started looking for alternative technologies addressing some of the shortcomings of the pilot. First the user interface needed to be improved. With the latest generation of NFC phones it is not very easy for the end user to figure out how to position the phone vis à vis the lock reader. We also wanted a solution that bypassed the SWP protocol which is designed to make the solution mobile operator and mobile carrier dependant. The pilot was limited to one mobile operator. More than 1,500 mobile operators / carriers exist around the world and our guests could come from anywhere, so offering a solution that works only with one or a few carriers would be pointless.”

Hotelier’s independency and cost control are key "Equally important, the SWP standard drives the cost and complexity if implementation towards areas that hoteliers do not like," he said. "It implies a long list of fees to pay to the mobile phone carriers and it places our brands and hotels in a state of dependency that is not acceptable. In addition, we felt that using a solution that would make us dependant on one lock vendor only was not a good idea."

A good mobile front desk bypass solution must be guest centric, supported by a strong business case and must be deployable for real "In 2010, we also tested the Mobile Key solution by OpenWays with CAC™ technology," Krakk said. "We appreciated that it was compatible with all cell phones worldwide, that it was easy to use and that it was mobile carrier independent. Equally important, the pilots conducted were great successes both from a technology and a guest satisfaction stand point. As a result, we decided to deploy Mobile Key by OpenWays in several hotels and we are continuing as we speak. "We also decided to challenge OpenWays to think about the next steps and to include NFC as part of their strategy," he added. "Obviously, we wanted an NFC solution that would be free of the identified shortfalls but also would allow us to eventually offer more services to our guests in the years to come. We do realize that it will take years before NFC phones reach any form of critical mass, nevertheless we want to be sure to deploy and invest in the most future-proof platform while our dependency on both mobile carriers and lock vendors would be minimal. As a result, OpenWays proposed to us Mobile Key DUAL© with Pure NFC™. We were immediately seduced with the open architecture of the OpenWays solution. We were thrilled with the idea to offer a DUAL platform allowing us to leverage all mobiles today with the CAC™ technology while building an infrastructure for when NFC will be reaching critical mass. We are now looking forward to go live with several hotels this year."

Mobile Key DUAL© with Pure NFC™ is very unique: The solution is protected by 26 patent filings and patents; It allows OpenWays' customers to deploy globally without having to ever worry about knowing if their guests have the right phone or the right carrier; And, it works with all phones and all carriers. "Pure NFC™ allows adding NFC features while still being fully carrier and lock provider independent," Metivier said. "It is highly secured and operates on trusted networks. It leverages modern cryptology combined with highly secured OTP (One Time Password) principles. Implementation costs are significantly lower than with the sole SWP protocol and significant engineering efforts were invested in making the user interface intuitive. This was achieved with the design of very specific RFID antennas designed to provide high reading performances with the next generation of NFC handsets. Other areas of focus were ergonomics and human factors. With NFC, what appears to be a good idea -- because you simply have to wave your phone to a lock to open it -- can sometime be a very bad idea when you truly analyse user behaviours and expectations."

A solution compatible for both new build and existing hotel locks Like Mobile Key by OpenWays, Mobile Key DUAL© with Pure NFC™ can be applied to existing hotel locks and/or major renovations. New locks that are factory made with the OpenWays module built in can be provided by the major electronic lock vendors.

A solution that works with ALL cell phones and ALL Smartphones With Mobile Key by OpenWays, all smartphones can receive an app and leverage any data network (2G, 3G, 4G and even the hotel WiFi network) to use Mobile Key. The same is true for hotel staff who use our “Mobile key for Master Keys” that offers much more security (real time master key management) and flexibility than traditional plastic cards.

A “green” solution that contributes to reduced waste Mobile Key is green. The more guests use their mobile phones as room keys, the less plastic key cards will end up spoiling the environment. Today everyone is concerned about the planet, and hoteliers want to allow their guests to contribute to waste reduction programs. Because Mobile Key by OpenWays is only made with data, it is the cleanest room key a hotelier can offer. "With Mobile Key DUAL© with Pure NFC™, we are making a giant step forward and confirming our global leadership in key management via Mobile phone," Metivier said. "Mobile Key DUAL© with Pure NFC™ is a solution that is going to be 'new for long time' and will be also applied to many other market segments outside the hospitality industry, such as residential, commercial buildings, university campuses, and more. "We would like to thank our partners Nordic Choice Hotels, Nokia, NXP, KABA SAFLOK and Ariane systems that are making these first 2012 deployments possible," he said.

About OpenWays | OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email barbw@prproconsulting.com. More information can be found by visiting www.OpenWays.com.

That’s what Google is really interested in: Taking a slice of the revenue that comes from increased Google Offers that can be redeemed through Google Wallet. It’s also one reason why the search giant is not taking a cut of the transactions. Instead, Google is trying to exploit the big opportunity in local advertising, taking NFC along for the ride. As an early incentive, Google is throwing in a $10 credit for users to try out Google Wallet this year.

Google Wallet in tandem with Google Offers is going to be a big venture in a market that will be hotly contested. Isis, a rival NFC payment system led by AT&T, Verizon and T-Mobile is also preparing to launch early next year. I recently wrote about PayPal unveiling the first glimpse of its offline payment solution, which won’t leverage NFC. Square, a hot start-up, is also capitalizing on the opportunity with mobile card readers, an iPad cash register system and a digital wallet for consumers. The credit card companies themselves are also pushing their own digital wallet programs. This is going to be a crowded market and all these companies, along with a host of smaller competitors, are going to trying to make good on this opportunity in mobile payments.

Google Wallet, if you recall from the big unveil in May, is a joint venture with MasterCard, Citi, Sprint and First Data. Users can connect their MasterCard Citibank cards to Google Wallet or load up funds on to a prepaid card in Google Wallet from other credit debit cards.

Users can make payments at any terminal equipped with MasterCard’s contactless PayPass technology. Google has struck a bunch of partnerships with retailers and restaurants, who will support Google Wallet and incorporate their own loyalty programs into it. In some of these cases, retailers need to work to enable or upgrade their point of sale systems to handle Google Wallet integration. Partners include Bloomingdale’s, Macy’s, Walgreens, Subway, American Eagle Outfitters, Peet’s and others.

There’s still many questions around Google Wallet. Google said it’s talking to other carriers and manufacturers about supporting Google Wallet and including NFC integration, but right now, there are no other Google Wallet handsets to announce. It’s also unclear when other bank cards will be supported directly in Google Wallet though Google said it is talking to banks about adding that functionality. But Google has pitched its wallet as an open platform that anyone can participate in, so the system will no doubt evolve over time.

Google still has a long ways to go to pitch consumers on the benefits of paying by phone. As we’ve noted, many consumers are happy paying with a card. Merchants also need to see a reason to step up and make an investment in next generation hardware that can support contactless payments. This is going to take a lot of selling and a good narrative for both parties. Google hasn’t embraced big marketing campaigns in the past though it has enlisted the help of actor Jason Alexander of Seinfeld fame to help tease Google Wallet. It’s going to need a lot more of that mojo to make sure Google Wallet can realize the company’s ambitions.

Last week, the company upgraded its payment app, Card Case, which now uses geofencing technology built into smartphones to let a user make purchases without even presenting the device. About 20,000 merchants have signed up to work with the Card Case app to date.

There’s a new option to track the status of your orders right from within the app, too, which makes it easier to keep track of your online and in-store purchases in one place. The new Personal Pickup and EasyPay services are limited to U.S. customers only for now, but the update does introduce international support for Canadian and Chinese Apple Store customers for its other existing features. Hopefully Apple will continue to roll out Personal Pickup and EasyPay internationally if all goes well with the U.S. launch.

The unveiling of the iPhone 5 is still several months away, so any speculation this early in the game can turn out to be fruitless. We expect to see this particular rumor evolve in the coming months as analysts weigh in and supply chain sources leak purported details.

The ‘Telefonica Wallet’ is enabled on BlackBerry Bold 9900 (pictured below), Curve 9360 and Curve 9380 models, allowing staff to make payments and access the company offices by tapping their smartphone against a reader.

The system replicates a physical wallet, allowing users to choose from a range of cards to make transactions or simply check account balances.

Mark Brill, CEO of Formation, warned that the test won’t mean much unless Telefonica and RIM can learn something from it.

Brill, who also chairs the DMA mobile council, believes the dual functionality of the Telefonica Wallet could be key to its success.

“Touch payments have been available in debit cards for some time but there hasn’t been a major take up. It is difficult to force new behaviours on people, you have to tie it in with something they are already doing,” said Brill.

Phone manufacturers would certainly have us believe that NFC is the future, and PayPal claimed today that we will be living a cash-free existence by 2016.

But concerns around security will be the main obstacle, and Brill says that in his experience consumers tend to be polarised into those who think NFC technology is a great idea and those who are suspicious about it.

But with predictions that up to 50% of smartphones could be NFC-enabled in the next three years, it may be the case that carrying cash could soon become passé.

But both the Chinese and Japanese markets have evolved in fundamentally different ways and have somewhat self-contained ecosystems. In China, there are naturally the large social networking services like QQ or Renren (another DCM investment that went public earlier this month) where developers can publish their games. There is also an emerging group of web MMOs (massive multiplayer online games) that aren’t really dependent on any platform.

Japan’s market in contrast has taken an unusual trajectory with companies like DeNA and GREE, Chao says. Often misunderstood in the West, these companies have a blended model where they create their own games in addition to operating a platform for third-party developers. That’s different from the U.S. market, where the biggest social networking sites here have tried to stay neutral and don’t tend to create their own IP.

Shopping malls will offer maps and hours whenever I’m there

My local bus stop will be geo-located so all I need is my current GPS fix and I can get just the information for that specific bus stop, knowing when the next bus will arrive. While this is possible today with some fancy urban systems, deploying a geo location system allows any city to do this, across all bus lines much more cheaply.

Any store will have an app that I can interact with as I walk through their door

A local food cart vendor will offer not only their menu but where they are going next and when they’ll return

An on demand rental car company, such as Zipcar, will allow me to register and drive away with one of their cars, just using a bluetooth connection on my phone.

Just In Time Interaction All of these concepts are of course just speculation but they represent a trend that is thundering down upon us. Each of these devices will likely need some form of interaction but only as I approach them, a “Just in time” interaction model that gives me interactivity but only when I need it.