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With the Intuit GoPayment Prepaid Visa Card, merchants and retailers can have the funds they collect with GoPayment deposited into their GoPayment Card account. They can then use the card to make payments online, in stores and withdraw cash at ATMs everywhere Visa debit cards are accepted.

So who does this arrangement work for? For smaller businesses or individuals who don’t have a business bank account and still want to conveniently separate the money they make with GoPayment from their personal finances, this could be a good option. Using the prepaid card can also help merchants start accepting payments quickly as there is no bank account required to sign up. Those who prefer using a business or personal bank account can still choose to have their funds deposited into their bank account. And for the millions of U.S. consumers who are “unbanked,” a prepaid Visa card allows them to accept payments for a business without a bank account.

This makes GoPayment especially friendly for fledgling entrepreneurs or businesses who want to accept payments but don’t have a business bank account.

There are non-retail uses too. This could finally be the technology that lets us exchange business card info without the card. You could pay tolls or get information from governmental agencies. Wouldn't it be nice if Mount Rushmore told you all about its sculptor Gutzon Borglum, or that it took 12 years to complete?

Of course the first concern for such communications is security, and there's plenty to worry about with NFC--not the least of which is that the standard doesn't presently encrypt transmissions. Nonetheless, all the major phone, credit card, and carrier vendors and a good number of governments are setting to trial the technology in 2012. NFC is one to watch.

While payments is the hot ticket for NFC at the moment, InformationWeek sees much greater potential in peer to peer content sharing services, as well as easy information dissemination through NFC tags and posters – both for retailers and other agencies.

According to Continental, the solution will be particularly useful for car sharing or car rental services, as it enables the provisioning of virtual car keys over the Internet, rather than having to keep track of physical keys.

For example, once the customer has selected a vehicle on the rental website, a temporary digital key from Continental and the driver’s profile is loaded onto the cell phone’s SIM card via a secure data link. At the same time, the cell phone receives the license plate number and the location of the car.

Continental says it is currently working with telecom companies to integrate services like Deutsche Telekom’s “mobile wallet” for storing and organizing the electronic car key in the cell phone. With the addition of mobile wallet technology, drivers may be able to organize their bank account or credit card data and pay for car sharing or car rental services

Gemalto is becoming a major player in the emerging market for TSMs. It has signed a deal to become the TSM for Deutsche Telekom and also Singapore’s nation-wide NFC system. It has also secured TSM deals with Barclaycard and Orange. Sebastian Cano, SVP Telecommucation for Gemalto, said the company has 45 NFC projects underway but the Isis deal would be the largest.

“The secure element will not be an open asset to allow people to write content to it or it will lose the first portion of it birth name,” said Hughes. “Any suggestion that a secure element is an SDK that sits on top of an open OS is a fanciful argument.”

I asked Ryan Hughes, the CMO of Isis, about the situation and he declined to comment on the Verizon situation. But he said that the secure element must be managed by a TSM and the owner of the device, which will be the carriers in the case of Isis. Creating a completely open situation where any company or developer can access the secure element would not be safe or practical, he said.

The deal is interesting because it follows word last week that Google Wallet has not been enabled to run on the Galaxy Nexus, Google’s flagship Android device which is expected to go on sale soon with Verizon. Verizon said it has not blocked the NFC application but is working on commercial talks with Google, which many have interpreted as Verizon holding back the wallet until its own Isis payment tool is available.

That suggests to me that we shouldn’t expect to see Google Wallet instantly enabled on Isis phones. It can still happen eventually and Verizon makes it sound like it’s just a matter of working things out with Google. But each Isis carrier will be able to decide what service provider gets access to their secure element, and it looks like it will not be a free-for-all. That makes sense on some level for security reasons but my hope is that ultimately, Isis members won’t find reasons to keep Google Wallet or other competing applications off their phones for too long. The NFC wallet market is just emerging and it will be good to have competition and options for consumers.

According to the joint press release, the initial focus of the MasterCard and Intel partnership will be on MasterCard's PayPass payments hardware and Intel's Identity Protection Technology (IPT). The idea will be to make a faster, more secure transaction with a just a click or a tap of a card or smartphone through the NFC capabilities of PayPass.

There are larger currents in motion here than just creating better transactions hardware. According to MasterCard, 85% of transactions are still done in cash. The company's goal is to make a dent in that number. Even a half a percentage point change towards digital purchases could mean hundreds of millions of extra dollars flowing towards the payment processing industry. This is why MasterCard is repositioning itself not just as a payments firm, but as a technology company.

Convergence Of Tech & Payments

In 2011 there have been a multitude of partnerships made between tech and financial companies. A lot of the movement has to do with the emerging model of mobile payments, especially into the physical (not Web-based) world. The biggest one is probably the Google Wallet initiative, that has a wide group of companies in its early rolls (and more to come), including Google, Citi, MasterCard, Sprint and various NFC makers. There is also the Isis project that brings the other three carriers, AT&T, Verizon and T-Mobile to bear with NFC capabilities. Last week American Express announced a $100 million fund to help fund e-commerce projects. While mobile will be a huge focus for this convergence between tech and financial, it is not the only push.

Square is pushing itself into the mainstream with deals with Wal-Mart, the carriers and Apple while Intuit has made partnerships with both Verizon and AT&T with an eye towards pushing its GoPayment dongle and QuickBooks infrastructure at small businesses. PayPal wants to be two things at once, both a technology leader and a payments company and has been making a lot of horizontal movements in the sector as well.

This is not just about the financial industry moving towards technology, the way MasterCard is trying to do it. The technology industry is equally as fervent to moves towards payments. Jack Dorsey, one the founders of Twitter, is probably the best example of this. He saw earlier than most that mobile was changing the entire tech industry and that payments would be a huge part of that. Hence, he started Square, one of the first pillars of the bridge that is being built between the two industries.

Both Apple and Google have been making pushes into payments. Apple has hundreds of millions of credit cards on file to support its iTunes model where as Google Checkouts has been positioned to be the de facto purchasing solution for Android apps.

The information that is derived from a payment transaction" can be used in "closed marketing loops, can be used to populate your budgets automatically, it can be used to automatically create loyatly, to be able to pay for things in ways that we traditionally haven't been able to do," Schulman was careful to point out.

A lot of people think of future payments as an evolution of payment method, "like tapping your phone at a point of sale. We think of that more as a form-factor change, as opposed to a complete value-proposition change" in the way the entire process of commerce is conducted, he added.

Amex may very well "partner with different hardware manufacturers, whether those will be OEMs, handset manufacturers or point of sale terminal manufacturers" but the primary intention is to look at software solutions to form an ecosystem that operates alongside the transaction itself (which could not involve a credit card number but instead a phone number) including loyalty points, offers, discounts, and so on.

This covers new ways of paying as well as new customers who'll be able to make digital payments for the first time, "the millennials, the youth market, the underbanked or the un-banked" population segments, as well as other parts of the world "where charge and credit is a very small part of the payments industry."

Listrak sampled Internet Retailer's Top 1000 online retailers, loading up carts and then abandoning them ("Hey you kids! Knock it off!") to see who would follow up. Only 14.6% sent a follow-up email, and fewer still sent a second or third email which, Listrak's CEO Ross Kramer told Internet Retailer, is where about half of the revenue comes from. Among Listrak's suggestions to retailers: get the shopper's email address first.

Intuit cuts payment rate for AT&T subscribers Intuit announced a partnership with AT&T for its GoPayment mobile payment solution, which competes with Square. Like Square, Intuit offers a free card-swiping attachment that plugs into the audio jack of an iPhone, iPad, Android or Blackberry device, allowing anyone to collect credit card payments. Intuit's basic rate of 2.7% slightly undercuts Square's 2.75%, but AT&T customers will pay even less (1.7%). Intuit originally charged customers $175 for the swiper dongle, but last January, in a bid to compete with Square, it began offering the dongle for free. Still, Intuit has struggled to gain the visibility that Square founder Jack Dorsey and COO Keith Rabois and high-profile investors like Richard Branson have brought to Square. This week's deal with AT&T is a reminder that Intuit is serious about GoPayment, which may actually offer more to merchants since it integrates with QuickBooks, its bookkeeping package that also targets small businesses.

PayPal embraces NFC (just a little) PayPal has made something of a point of not jumping on the NFC bandwagon, emphasizing the technology-agnostic nature of its mobile payments platform. Demonstrations at PayPal's recent Innovate conference emphasized payment options like PayPal's Empty Hand system, which lets you buy things with only your mobile number and a PIN. Still, NFC seems an inevitable part of the payments picture in the years ahead, and this week, PayPal delivered the peer-to-peer NFC payment technology that it promised last July. Shimone Samuel, Product Experience Manager for PayPal Mobile Applications, wrote on the PayPal blog that the technology for NFC P2P is included in version 3.0 of PayPal's Android app. No need for it in the iOS app yet, obviously, since the most recent iPhone upgrade disappointingly didn't include support for NFC. As we noted back in July, in practice, the transfer of funds through PayPal's NFC system isn't substantially different from what was already possible using Bump, which sends the transfer through servers in the cloud rather than wirelessly between the mobiles. But the NFC system will let PayPal developers acquire experience with NFC wireless transfers, which should serve them well as NFC-enabled point-of-sale terminals begin to show up next year and beyond.

Facebook continues to outfit as many mobile devices with the ability to access its network, having already signed deals with numerous carriers around the world to provide free access to its networks regardless of handset. With MediaTek already working with handset vendors in India, Philippines and Indonesia, Facebook could see additional growth in these regions.

If PayPal tracks the data on peer-to-peer for trends (location, time of day, how much is being transferred, how far away are they) then the NFC rollout could be the first steps to tracking where, when and how to implement a possible NFC solution for smartphones.

We can imagine a dozen scenarios where independent merchants could use NFC payments. It comes back down to our well-worn farmer's market scenario - a farmer could use a NFC phone to accept PayPal payments from other PayPal Android users with NFC. While that seems cool, think of the limiting factors - both parties need NFC, Android, PayPal and a desire to do business. Finding two matching parties with those particular attributes right now is a niche within a niche.

American Express recently took the spotlight when the company signed a deal with Verizon Wireless allowing mobile users to make purchases on Verizon devices using a streamlined process. As the largest U.S. wireless carrier, Verizon reaches a broad audience. The partnership comes at the right time as American Express opens its own digital payment software called Serve, which will come pre-installed on all Verizon smartphones and tablets.

In an apparent bid to boost sales of Android phones, Google launched Google Wallet, a mobile payment platform for Android users. How it works: Google's Android platform will support NFC technology (more on that in a minute) capable of turning your phone into your wallet, letting you store digital credit cards on your Google Wallet account. Just walk into a store, pick up a product, and tap your phone on the payment reader. Google's service will support the payment networks of Citigroup's (NYSE: C  ) Citi, MasterCard (NYSE: MA  ) , and First Data.

eBay's (Nasdaq: EBAY  ) PayPal has dominated the online payment space for over a decade, but as the competition gets tough and the focus shifts to mobile devices, the company will need to make big moves to maintain its head start. One such move was initiating Titanium+Commerce, a mobile payment program that lets small businesses design their own smartphone apps for processing PayPal transactions.

Another emerging competitor in the mobile payments space is ISIS, a mobile commerce network founded as a coalition among AT&T (NYSE: T  ) , Verizon Wireless, and T-Mobile. Similar to Google Wallet, ISIS will run on any NFC-enabled device offered by the three carriers. Payment network partners will include American Express, Discover, MasterCard, and Visa (NYSE: V  ) .

Why this will workFor one thing, smartphones have conquered dozens of industries by gradually replacing everyday items like pocket calendars, road maps, and cameras with their ever-evolving apps. I have no doubt the move to mobile payments will quickly make credit cards a thing of the past. Who will finish the race with the most market share? The company that can get the most merchants to adopt its service. At this point, ISIS shows the most promise because merchants will benefit from a solution offering multiple wireless carriers.

In addition to enabling mobile payments, Isis would also let consumers redeem coupons at the point of sale. Isis has built partnerships with the top credit card firms — Visa, MasterCard, Discover and American Express — to make that possible. The service is expected to roll out sometime in 2012.

Meanwhile, Google unveiled Google Wallet in May. A range of merchants, including CVS, Petco and 7-Eleven now accept Google Wallet for payment.

Along with apparel and accessories within the programming, this new service will also let users buy program-branded goodies, like a Covert Affairs mug or t-shirt. In all honesty, the shopping selection probably won’t be that great at first, and obviously not everyone is a Covert Affairs die-hard. But if this thing blows up the same way Shazam did, you’ll want to be able to tell your friends you were doing it before it was cool.

Consumers use the service to check in to locations as well as to share tips, photos and comments. The system also automatically sends this information to a number of social networking platforms, such as Twitter and Facebook as well as local networks, so that friends and followers are notified whenever a Jiepang user checks in to a particular merchant.

Jiepang provides its fast growing network of merchant partners with a self-service platform they can use to provide offers to Jiepang users who check in to their locations, Leo Lee, Jiepang's marketing and business development manager in Hong Kong, has told NFC World.

The platform allows merchants to both choose the type of offer they wish to provide and set their offers so that rewards are triggered according to the kind of user actions they want to see. A reward can be offered, for example, each time a user checks in or only when they have checked in, say, three times during a set period of time.

Jiepang doesn't charge merchants for using the platform, and it doesn't plan to change this in the future, Lee added. The company's revenues, instead, come from partnerships Jiepang has established with brands such as Starbucks, McDonald's, Nike, Louis Vuitton and nearly 300 others. These enable the brands to use Jiepang "to reach, engage, and learn about their customers in both the offline and online worlds."

NFC offers a number of advantages over GPS to both users and merchants, Lee told NFC World. "NFC is a lot easier and convenient" for users, he says, and merchant partners can be sure that, when a user checks in, they really are present at their store. "GPS is not 100% accurate, you can be a few streets away," explains Lee.

The new service means that NFC phone users will be able to simply touch their phone to a window sticker in order to check in to a location and register their eligibility for a reward. Then, once they have fulfilled the criteria for a given reward, a mobile coupon for that merchant will be delivered to their phone. Jiepang users then simply show the coupon to the merchant in order to redeem it. Once accepted, the merchant voids the coupon by pressing an on-screen 'void' button on the customers' phone.

"NFC has a lot of possibilities for mobile commerce," says Lee. "We want to help small, medium and local merchants to use our platforms."

Shoppers can also use the mobile app to view the weekly ad and sales, shop directly from their phone, browse products, check availability, scan barcodes, manage prescriptions and receive text alerts about Walgreens’ offers and exclusive deals.

Walgreens says the coupons will be available through December 24th, but details regarding its post-holiday mobile couponing plans are not yet available.

The Deerfield, Ill.-based company has 7,786 locations across all 50 U.S. states, the District of Columbia and Puerto Rico, making this initiative one of the largest retail mobile couponing programs in the country.

The Walgreens mobile app is available for iPhone, Android and BlackBerry.

Williams said the department store chain would “love” to run a trial next year if all the participants needed to make mobile payments work – such as the banks and mobile operators – come together.

Research by PayPal said that 2016 will be the year when UK shoppers will use their mobiles to pay for their shopping, increasingly replacing cash and cards.

Robin Terrell, House of Fraser executive director of multi-channel and international, said payment through the mobile phone will “absolutely” be introduced in the future.

However, retailers have voiced their concerns over the difficulties in ensuring all the various players work together on NFC technology.

“As a customer, I am not going to have a different wallet for each financial institution, network and handset I have,” said Terrell. “Equally, the financial institutions will need to work together to raise the current £15 limit on NFC contactless payments. None of these issues are insurmountable, however, and the overall direction of travel is clear.”

Just this week Starbucks said that it is launching the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of NFC technology

The coffee chain said it “did not want to wait” for the development of NFC and for it to become mainstream. Instead, it has developed its own mobile payment system using iPhone apps because so few handsets are currently NFC capable.

French Connection said mobile payment was not on its agenda just yet but it could see the method being taken up in the future.

Jennifer Roebuck, French Connection’s digital director, said, “There’s no reason why in five years you can’t swipe your mobile to pay for products. It’s too early days for us [but] it is logical, everyone uses a mobile for everything, such as shopping with Ocado. It’s becoming a little mini system to make payments.”

David Smith, IMRG chief marketing and communications officer, said, “The use of smartphones is going up and more technology that goes into them so the compatibility is not beyond it. But consumer trust and how quickly retailers have a system that’s foolproof are the biggest factors. It will inevitably come but how big it will be remains to be seen.”

The ‘Telefonica Wallet’ is enabled on BlackBerry Bold 9900 (pictured below), Curve 9360 and Curve 9380 models, allowing staff to make payments and access the company offices by tapping their smartphone against a reader.

The system replicates a physical wallet, allowing users to choose from a range of cards to make transactions or simply check account balances.

But concerns around security will be the main obstacle, and Brill says that in his experience consumers tend to be polarised into those who think NFC technology is a great idea and those who are suspicious about it.

Brill, who also chairs the DMA mobile council, believes the dual functionality of the Telefonica Wallet could be key to its success.

“Touch payments have been available in debit cards for some time but there hasn’t been a major take up. It is difficult to force new behaviours on people, you have to tie it in with something they are already doing,” said Brill.

Phone manufacturers would certainly have us believe that NFC is the future, and PayPal claimed today that we will be living a cash-free existence by 2016.

Mark Brill, CEO of Formation, warned that the test won’t mean much unless Telefonica and RIM can learn something from it.

But with predictions that up to 50% of smartphones could be NFC-enabled in the next three years, it may be the case that carrying cash could soon become passé.