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Marc-Alexandre Gagnon

Starbucks apps account for 26M mobile payments and $110M in card reloads | VentureBeat ... - 0 views

  • The Starbucks brand may be synonymous with pricey lattes, but the coffee conglomerate has pushed a number of mobile initiatives in 2011 to make its name also stand for digital innovation.
  • New numbers released Monday suggest that the strategy is working.
  • Starbucks has now processed more than 26 million mobile payments since January, Adam Brotman, vice president and general manager of digital ventures at Starbucks, told VentureBeat.
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  • Add to that the fact that more than 6 million of those mobile transactions occurred during the past nine weeks — which is more than double the 3 million transactions the company saw in the first nine weeks post release — and the data shows a growing number of consumers are going wallet-free and opting instead to pay for their daily coffee runs with the Starbucks mobile app.
  • Starbucks mobile pay, a prominent feature of the company’s iPhone and Android applications, was released in the U.S. in January. Consumers can use the mobile app to load money on to a digital Starbucks Card and present a 2D barcode to pay-by-scan at the register at more than 9,000 locations. The program launched in Canada in November and will land in the U.K. in January 2012.
  • Of the $2.4 billion loaded on to Starbucks Cards in fiscal year 2011, $110 million was loaded onto cards via Starbucks mobile apps. The mobile figure equates to just under 5 percent of all reloads, but does highlight a shift in how customers engage with Starbucks cards. “Customers love the ease of [Starbucks card] reload and autoload on their apps,” Brotman said.
  • Mobile app users are also tapping the company’s e-gifting feature to send the electronic gift of Starbucks from their phones. E-gifting was added to the apps in June — it was previously available as a web-only feature — and now accounts for 10 percent of total e-gifting volume.
  • The company’s early successes on mobile have allowed it to experiment with apps like Starbucks Cup Magic, a one-off holiday application released in mid November that adds a layer of augmented reality to the in-store experience. An app user can point his device’s camera lens at a holiday character on Starbucks cups, coffee bags or in-store signage, and watch the character come to life. The app has been used in this capacity more than 450,000 times to date, Brotman said.
  • Starbucks also now has 3.6 million customers in its My Starbucks Rewards loyalty program, and 2 million members have reached the highest Gold level.
  • Altogether, the stats show that the company’s Starbucks Card, loyalty, payment, e-gifting and drink builder modules and programs are converging into a single, mobile experience that customers truly love, Brotman said.
Marc-Alexandre Gagnon

Which Mobile Payments Provider is Right for You? - 0 views

  • The race right now is primarily between three parties – PayPal, Dwolla, Square and newcomer Clover Pay. Each of these services have its ups and downs, but it’s worth noting that they can all be used for peer-to-peer payments and that’s how we’ll be reviewing them.
  • PayPal Setup: Nearly instant. You can sign up for a PayPal account in just a couple of minutes, then have it funded from a credit card almost immediately after. Pros: Widely accepted payment form, in use by millions. Full-featured mobile app on iOS and Android, including the ability to scan checks for deposit. Tight integration with the USPS and eBay makes for easy collection and shipping. Cons: Often criticized for high fees. PayPal tends to lock down accounts for investigations with a guilty-until-proven-innocent approach. Terms of service disallow many actions, and are quite obtuse in important sections.
  • Dwolla Setup: Signing up for and using Dwolla is quick, but you’ll need to tie it to your bank account to fully leverage its abilities. This can take 3 to 5 business days, depending upon your bank. But, if your bank supports instant transactions, you won’t have the typical transfer lag. Pros: Dwolla charges only $0.25 per transaction, no matter how much money is being transferred. A highly-secure mobile app is available for Android and iOS. Instant transfers to and from your bank account, if your bank is part of the participating network. Dwolla is integrating with merchants, allowing you to pay directly from your account. Instant feature will “loan” you up to $500, charging a $5 fee only if you don’t pay it back before your statement is over. Cons: This could be a pro, depending on how you see it. Dwolla has no debit card function. It’s intended to be used as an extension of your existing bank account. Smaller base of users means that you’re not as likely to find a Dwolla customer for exchanging funds.
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  • Square Setup: For many merchants, Square has been the dream alternative to PayPal. By allowing customers to swipe physical cards with nothing more than a dongle on the merchant’s iPhone, it’s changing the way that many companies do business. Just snag a dongle, install the app, tie it to your bank account and you’re done. Onboarding with Square is supremely simple. Pros: Supremely easy to use. Flat 2.75% fee on any swiped transaction. Goes to 3.5% + 15¢ per transaction if the card is entered manually. Next-day deposits directly to your bank account. Cons: Square is intended as a business tool, rather than a peer-to-peer platform. Your friends will need to swipe a card to give you cash.
  • Clover Pay Setup: Clover came out of the gates with a killer team and a mobile app that’s top-notch. If you can get an invitation to the somewhat-closed beta you can be set up on Clover in a matter of minutes. Pros: Super-simple process for requesting and making payments. Numerous methods for requesting and sending, including face-to-face, by email or over SMS. Fee-free for non-commercial use. Cons: Low limits on funding your account via credit cards, as well as withdrawal to PayPal. $2000 monthly cap on ACH funding or withdrawal. Adoption seems to be slower than other services.
  • Who Should You Use? That’s the real point here, right? You want to know what option is best. Unfortunately, there’s not any one that rises completely above the others. Dwolla and Clover are my two choices for the most promising, but PayPal’s ubiquity keeps it as a necessary thorn in my side. The real answer has a lot more to do with how you plan on using the service.
  • If ubiquity is important to you, there’s only once choice and that’s PayPal. But if you’re willing to give up a bit of convenience, then Dwolla’s $0.25 per transaction and bank-account-augmentation are compelling features. I have big hopes for Clover, mainly because it’s a great team and a beautiful app. But I’ve yet to talk to anyone who’s actually used the service.
  • Finally, there’s an elephant in the room here…and in the image at the top of this post. Google Wallet. Unfortunately there are a lot of factors that prevent Google Wallet from being a be-all, end-all solution. The primary problem? It’s locked to Android right now. And even then it’s locked to only a select few Android phones. It’s a big promise, but one that will take a lot of time to come to fruition.
  • The end result is that there probably isn’t one “great” choice, just yet. But we’re moving in the right direction and that’s important. For me, it’s a combination of (begrudgingly) using PayPal when I have to and reverting to Dwolla when I can. Maybe your situation will be different, but hopefully this has helped you gain some insight.
  • With more phones and more options opening every day for mobile and peer to peer payments, the waters are getting a bit muddied. At the request of some of TNW’s Twitter followers, we thought we’d put together a list of the leading options, including the pros and cons of each. Expect this post to be updated as the landscape changes.
D'coda Dcoda

The Hyperbook by Mollat editions: when 18th century meets 21th.[09May11] - 0 views

  • Mollat Editions just reissued a book written by Victor Louis in 1782 about the Theatre of Bordeaux, France. “Salle de Spectacle à Bordeaux” is made interactive by the  numerous digital content offered through the book: videos, pictures, comments and 3D animations. Our partner Axyz  was in charge of Augmented Reality integration on this cultural project.
D'coda Dcoda

Bruce Sterling and Vernor Vinge's Closing Keynote to Augmented Reality Event 2011 on Vimeo - 0 views

shared by D'coda Dcoda on 26 May 11 - No Cached
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    an 18 minute vimeo
D'coda Dcoda

SHAPE Services' Neighbors Location-Based Messaging Platform Now Available For Its IM+ M... - 0 views

  • SHAPE Services, a leading mobile app developer best known for its IM+ All-in-One Mobile Messenger app, today announced that their new location-based messaging service, named “Neighbors,” is now available as a free update to its IM+ Mobile Messenger.With “Neighbors”, user can now find new real life connections and friends, buy and sell local services and goods using an interactive map, chat with local friends as well as initiate conversations with other people who are nearby, and publish and view local offers and announcements as status updates on their profiles.
  • Features:Location-Based Messaging Functionality – Allows users to find real people in their local area and easily initiate conversations, catch up with local friends and post local announcements.Location Privacy – Easy-to-understand privacy settings for disclosing user location, which includes the user’s ability to define their location as wide as their house, street or city.Interactive Map – With just a tap of the finger users can see the person’s profile and status, allowing the user to visually identify people around them.
  • SHAPE Services also plans to incorporate a unique patent pending augmented reality interface that will let the users look around with a 360 degree camera view.
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    plans to incorporate AR later
D'coda Dcoda

#newsrw: Keep the audience interested with interactivity [27May11] - 0 views

  • Paul Bradshaw, visiting professor, City University and founder of helpmeinvestigate.com used the principal of toys to give ideas on developing the data story and explained the importance of  “future proofing the information we are gathering”, saying “that’s one of the big commercial imperatives”.
  • Conrad Quilty-Harper, data mapping reporter at the Telegraph, explained how creating maps adds to a story by using the example of a map on bike sharing schemes he created (though did not publish) using “Google Fusion Tables and a bit of javascript”. He recommends Google Maps and says the trailblazer of a news site using Google Fusion tables is the Texas Tribune.
  • My proudest example” was a live interactive Royal Wedding map which “worked brilliantly for three hours”. It showed some of the best tweets and were geolocated on the map. “We’ve got the data and we’re going to analyse it and do something with it in the future,” he said. “It tells you what people in specific locations were thinking”. The Telegraph would like to use the technology in a crisis news story, such as an earthquake or conflict.
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  • One of the Telegraph’s examples Quilty-Harper gave was a map of what the UK would look like if the 2010 election was decided by people voting under the AV. He said the Telegraph is moving away from Flash graphics, which is not supported by the iPad.
  • Alastair Dant, lead interactive technologist at the Guardian, gave a run down of how news websites use interactive content.
  • OWNI considers itself a think tank and as describes what they do as “augmented journalism”.
  • “There’s a lot of under used resource” in the UK when it comes to creating maps, Quilty-Harper explained, saying the US is ahead of the game. He gave a tip that the Met office has an amazing resource of data on weather. Federica Cocco is editor of OWNI.eu and demonstrated the power of bloggers, data journalists, activists and graphic designers working together.
  • He listed the use of photos, slideshows, the interactive timeline, maps, charts and graphics, open-ended systems or “games”, which are interactive and allow users to make choices about what should happen, for example.
  • His view of the future is one of “lots of screens” as people use phones and tablet devices and of HTML5, which provides cross browser compatibility, overcoming the current problem.
  • Dant’s three tips for making interactive content are: 1. Google Fusion Tables 2. Tableau 3. Dipity, which is for timelines.
  • A question on how interactivity affects the audience and visitor numbers resulted in Paul Bradshaw discussing how many interactive maps and graphics go viral.
  • “With interactivity you get engagement”, Bradshaw said, and people spend a lot more time on the page – five times longer in the case of the data store, Bradshaw said.
Dan R.D.

Terracotta warriors brought to life with iPhone app [19Jun11] - 0 views

  • SINGAPORE - With the help of an iPhone app, Singapore's Asian Civilisations Museum (ACM) has brought to life - through augmented reality (AR), location-based gaming and interactive features - its exhibition on the terracotta warriors.Said to be the world's first museum app, it resurrects characters from the story of Li Si, the prime minister and architect of the Qin Dynasty, and his son.The exhibit, which has 100 artefacts from Shaanxi, China, and includes 10 life-sized terracotta figures, spans seven interactive chapters and visitors can engage characters from each chapter in AR and gaming modes when prompted.
Dan R.D.

Third Eye Android App Review: Slay Vampires With Your Phone [28Jun11] - 0 views

  • Third Eye, a new free Android game from Viewdle, uses a combination of augmented reality and facial recognition technology to make a whole new kind of mobile game.
  • Basically, everybody is either a Vampire or a Slayer and this "relic"--the Third Eye--can tell you which category you fall into by reading your "faceprint." You might be familiar with Viewdle's other Android app, SocialCamera, which uses facial recognition to automatically tag photos of your friends. The objective of the first part of Third Eye is to build your army and establish alliances. The second and third parts, which will come out later this year, pits your assembled clans against one another in all-out war.
  • Next, you'll want to start recruiting people for your army. Third Eye uses the same facial algorithm on your friends (or random strangers, if you're bold) to identify if they are a vampire or a slayer. You simply hold your phone up toward their face and the app will scan it to determine their fate. If they're a slayer and you're a vampire, you can either "Feed" aka suck their blood or "Ghoulify" and make them join your army.
Dan R.D.

Predicting future technology: ask the children, study urges [06Jun11] - 0 views

  • a new study conducted and released by Latitude, a technology research consultancy, published in collaboration with ReadWriteWeb. The study’s main takeaway message: “kids are predicting that the future of media and technology lies in better integrating digital experiences with real-world places and activities. They’re also suggesting that more intuitive, human-like interactions with devices, such as those provided by fluid interfaces or robots, are a key area for development.”
  • Researchers scored the kids’ inventions on the presence of specific technology themes, such as type of interface, degree of interactivity, physical-digital convergence and user’s desired end-goal.
  • The Digital vs. Physical Divide is Disappearing: Children today don’t neatly divide their virtual interactions from their experiences of the “real world.” For them, these two realms continue to converge as technologies become more interactive, portable, connected and integrated.
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  • “They naturally think about a future in which traditionally ‘online’ interactions make their way into the physical world, and vice versa – a concept already playing out in augmented reality, transmedia storytelling, the Internet of Things, and other recent tech developments.”
  • Why Aren’t Computers More Human? The majority of kids (77%) imagined technologies with more intuitive modes of input (e.g., verbal, gestural, and even telepathic), often capable of human-level responsiveness, suggesting that robots with networking functionality and real-time, natural language processing, could be promising areas of opportunity for companies in education, entertainment, and other industries
  • Technology Improves and Empowers: Instant access to people, information and possibilities reinforces young users’ confidence and interest in self-development. One-third of kids invented technologies that would empower them by fostering knowledge or otherwise “adult” skills, such as speaking a different language or learning how to cook.
Dan R.D.

The man making Terminator vision real: Vuzix CEO Paul Travers talks future display tech... - 0 views

  • Last week, video eyewear maker Vuzix announced (pdf) that it has partnered with cell phone maker Nokia to produce the next generation of see-through near-eye display (NED) glasses. The glasses will use Exit Pupil Expanding (EPE) optics technology developed by both Vuzix and Nokia.Vuzix, which has been developing display technologies for the military since 1997, credits itself with creating the consumer video eyewear market, which it did in 2005 with the release of the V920 glasses. 
  • Nokia-enhanced NED glasses
Dan R.D.

Beyond GPS: your phone in 2015 | KurzweilAI [01Nov11] - 0 views

  • Attention smartphone users: the recent launch of the first two satellites for Europe’s Galileo global navigation satellite system (GNSS) could make things a lot more interesting in about four years.
  • Galileo will deliver real-time positioning accuracy down to one meter range, compared to 10 meters for GPS, the European Space Agency (ESA) states, and it plans to give non-European users access.
  • Meanwhile, Apple’s new iPhone 4S has a chip that will be able to access Glonass (the Russian version of GPS), Engadget reports. Other manufacturers, including Qualcomm, Samsung Electronics and Texas Instruments, will also support Glonass — and Galileo as soon as it is operational — with new chipsets and software able to receive and integrate all three main GNSS systems.
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  • So we can expect an explosion of next-generation location based services and apps and a race between GNSS providers, chipset makers, handset manufacturers, system integrators, app developers and carriers to deliver better position accuracy and reliability, led by Apple, Microsoft/Nokia, and Google/Samsung/others.
  • What will that mean for you? Imagine messaging a nearby unknown person by just pointing your phone, or driving in a unknown city with the help of the geo-located augmented-reality overlays shown in the Microsoft Future Visions concept video, which would require very accurate positioning of moving targets in real time.
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