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With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. 

Mobile Visitation Grew 200% 

2011 has been a breakout year for growth in mobile visitation.  It featured a steep rise in text messaging, smartphone purchases and mobile advertising. Corporate use of mobile websites grew 210 percent in the last 12 months!

As part of BlackBerry Dev Con Asia taking place in Singapore right now, Wikitude has announced additional support for smartphones running on the BlackBerry 6. Bringing Wikitude to devices running BlackBerry 6 will help answer considerable demand expressed by users who want to experience Wikitude’s extensive content offering including more than 2,000 content Worlds consisting of approx. 150 million places around the globe. Users of the BlackBerry Bold 9700, 9780,9788 and BlackBerry Torch 9800 smartphones can download Wikitude on BlackBerry App World starting today.

After being crowned “The Most Addictive Social App Using the BBM Social Platform” at BlackBerry DevCon Americas in October, Wikitude most recently won the BlackBerry® EMEA Innovation Award for “Best BBM Connected App”, awarded in Alicante 1stDecember. “Extending the Wikitude platform to millions of BlackBerry 6 smartphone users will make the BBM experience richer than ever before. We are extremely happy to finally bring this version of Wikitude to even more BlackBerry smartphone users,” says Martin Herdina, Wikitude’s CEO.

Alec Saunders, VP Developer Relations, Research In Motion, said: “We’re delighted that Wikitude has integrated BBM support within their app. Integration with BBM can allow much greater viral discovery for apps, as well as enrich and transform the user experience with important social elements.”

Consumers will be able to pay for everything on the high street with their mobile phones in five years time, a new survey says.

Research by Forrester, commissioned by PayPal, found that “2016 will be the year when UK shoppers will be able to use their mobile phones to pay for things on the high street with digital money rather than cash, cheques or cards”.

The findings are based on interviews with 10 senior executives from major UK businesses, representing a combined 2010 turnover of £85 billion.

Today we’re announcing our new open-source wearable electronics platform and series of accessories. We rarely announce something until it’s shipping to customers, but you’ll see a lot of these out in the world from our testers as they show off some projects – so we wanted to post about this now.

For the last few years Ladyada has been thinking about everything she wanted in a wearable electronics platform for Adafruit’s community of makers, hackers, crafters, artists, designers and engineers. After months of planning, designing and working with partners around the world for the best materials and accessories, we can share what we’re up to. The hardware is now in the hands of our staff and testers!

We call it the FLORA.

The race right now is primarily between three parties – PayPal, Dwolla, Square and newcomer Clover Pay. Each of these services have its ups and downs, but it’s worth noting that they can all be used for peer-to-peer payments and that’s how we’ll be reviewing them.

PayPal Setup: Nearly instant. You can sign up for a PayPal account in just a couple of minutes, then have it funded from a credit card almost immediately after. Pros: Widely accepted payment form, in use by millions. Full-featured mobile app on iOS and Android, including the ability to scan checks for deposit. Tight integration with the USPS and eBay makes for easy collection and shipping. Cons: Often criticized for high fees. PayPal tends to lock down accounts for investigations with a guilty-until-proven-innocent approach. Terms of service disallow many actions, and are quite obtuse in important sections.

Dwolla Setup: Signing up for and using Dwolla is quick, but you’ll need to tie it to your bank account to fully leverage its abilities. This can take 3 to 5 business days, depending upon your bank. But, if your bank supports instant transactions, you won’t have the typical transfer lag. Pros: Dwolla charges only $0.25 per transaction, no matter how much money is being transferred. A highly-secure mobile app is available for Android and iOS. Instant transfers to and from your bank account, if your bank is part of the participating network. Dwolla is integrating with merchants, allowing you to pay directly from your account. Instant feature will “loan” you up to $500, charging a $5 fee only if you don’t pay it back before your statement is over. Cons: This could be a pro, depending on how you see it. Dwolla has no debit card function. It’s intended to be used as an extension of your existing bank account. Smaller base of users means that you’re not as likely to find a Dwolla customer for exchanging funds.

American Express is making a significant move in the expansion of its digital wallet, Serve to international markets today. The credit card company is announcing the first global partnership for Serve with Lianlian Group, of of China’s leading mobile payments providers. Additionally, AmEx has also made an equity investment of $125 million in LianLian Pay.

Group President for Enterprise Growth for American Express Dan Schulman tells us in an interview that American Express has come to realize that in a lot of fast growing economies internationally, people move money in different ways and in order to enter these markets, the company has to think beyond just plastic cards and checks, and consider moving straight to mobile platforms.

AmEx is generally predicting China to be a huge market for its mobile and digital payments products and is planning to open a new American Express’ Enterprise Growth Group office in Hangzhou, China. The China-based team will provide technical and consulting support to Lianlian Group on the Serve partnership, and the new outpost will be headed by Matthew Lee, President, Enterprise Growth, American Express, China.

Federal Chief Information Officer Steven VanRoekel launched an interactive dialogue on government mobile policy on Wednesday that he said would be the first step toward a governmentwide mobile roadmap due out in March. That roadmap, VanRoekel said, will address a range of issues from ways the government can save money -- such as by buying smartphones in larger quantities -- to serving citizens more effectively through public-facing apps

It also will include information about building internal mobile applications to help federal field officers, such as U.S. Forest Service workers and Border Patrol agents, do their jobs more efficiently. As things stand now, too many agencies and bureaus are putting time and effort into mobile projects without leveraging each other's gains, he said.

The dialogue will be open for 10 days and the mobile strategy should be out about two months later, VanRoekel said. Within six months, he hopes to introduce new procurement vehicles so agencies can buy smartphones and tablets more efficiently and cheaply

SOLITUDE is out of fashion

Most of us now work in teams, in offices without walls, for managers who prize people skills above all. Lone geniuses are out. Collaboration is in. 

there’s a problem with this view. Research strongly suggests that people are more creative when they enjoy privacy and freedom from interruption. And the most spectacularly creative people in many fields are often introverted, according to studies by the psychologists Mihaly Csikszentmihalyi and Gregory Feist. They’re extroverted enough to exchange and advance ideas, but see themselves as independent and individualistic. They’re not joiners by nature.

The technology is run through an application call QkR that users can download for iPhone or Android devices. Australian movie chain Hoyts is being used for the test program.

“MasterCard is constantly looking for ways to improve the consumer payment experience by making life easier, and initiatives such as QkR have been developed for these reasons,” said Matt Barr, head of market development and innovation at MasterCard Australia, Purchase, NY.

“Hoyts decided to partner with MasterCard for this pilot because they recognize the benefits of innovative payment applications in enhancing the overall cinema experience for moviegoers,” he said.

Imagine a world where by simply texting a word, like "Sandwich" will result in a quick and seamless transaction so you could  go about your day.  Think about how much easier our lives would be if we didn't have to wait in line, handle cash or be turned away from food or beverage if we don't have our wallets in hand

What if texting wasn't just meant for communication, but also designed for transaction?

Today, most people take more precautions about carrying their mobile devices than carrying their wallets or purses.

Late last month, I ordered the beverage at Sightglass Coffee in SoMa, grabbed it from the counter and walked out without cracking my wallet.

Nobody chased me down because, when I first approached the cafe, the Card Case app on my iPhone detected the store's perimeter and automatically switched on. It broadcast my picture to the barista, who could then tap my pre-entered credit card number to cover the bill. The phone never had to leave my pocket.

It felt a lot like buying in the one-click environments of iTunes or Amazon, which is to say it didn't feel like buying at all. Square, the San Francisco startup behind the app, has come close to replicating the frictionless online buying experience in the brick-and-mortar world.

Looks like Cingular will work with Chase, Visa, Nokia, Philips and a host of other bigshots to test next-gen NFC (near-field communication services, ala FeliCa) for cellphones at Philips Arena in Atlanta. The main benefit of near-field technology is the ability to use a cellphone to pay for products; just wave your phone in the general direction of a point-of-sale terminal at the Arena, and you can buy your hot dogs and brew without missing half of the game. The test will be open to Atlanta Hawks season-ticket owners, who will also have to have Chase Visa accounts (Mastercarders might find this old hat) and be willing to use Nokia 3220 phones modded with an NFC chip. We hope that Cingular and Nokia are at least giving the passholders the phones. It's bad enough being a Hawks fan — these dudes should get something more for their loyalty than an offer that requires them to ante up another $150.

Over the past year, American Express has been making several key payments partnerships with technology companies and launched its take on the digital wallet, Serve. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. The company has also landed a number of lucrative carrier partner deals for Serve. Separate from Serve, American Express’ recent partnerships in the payments space include Foursquare, Facebook and even Zynga for personalized deals. We sat down recently with Harshul Sanghi, American Express’ new VP of Enterprise Growth Group to chat about Serve, the digital wallet and how the company plans to dominate the payments space.

Sanghi, who was formerly the Managing Director of North American venture activities for Motorola, joined AmEx in September. His focus is on further developing the Serve brand and forming these partnerships that help expand the card member base into new segments.

Sanghi explains that while every payments company (including even Google) and credit card company is releasing their own version of the digital wallet, it’s whats in the wallet that’s truly important. “The wallet that has the most brand partnerships is what customers are going to gravitate too,” he says. And this wallet needs to tie in seamlessly with loyalty programs, and virtual currencies, which is why AmEx bought virtual currency monetization platform Sometrics a few weeks ago. And the wallet needs to store offers and deals as well so that consumers don’t have to carry around coupons or discounts to a store.

When it comes to local commerce, the ultimate prize everyone is going after right now is how to close the redemption loop. The redemption loop starts when a consumer sees an ad or an offer for a local merchant, and is completed when the consumer makes a purchase and that purchase can be tracked back to the offer. If you know who is actually redeeming offers and how much they are spending, you can be much smarter about tweaking and targeting those offers

Groupon, LivingSocial, and other daily deal sites have created enormous value by pushing the redemption loop the furthest. When someone buys a daily deal, for instance, that translates into cash for the merchant. But for the vast majority of their deals Groupon and LivingSocial do not track whether or not they are ever redeemed, much less the amount each consumer actually spends at the store or restaurant once they show up.

And that is why mobile is so appealing. If you can send deal notifications to people’s phones based on their exact location and nearby deals, you have the beginnings of narrowcasting. Later on, companies will figure out how to layer on ways to target by income, gender, and other factors as well.

PayPal is testing an NFC mobile payments application at two stores in Sweden while it continues to look for ways to expand access to its payments services.

PayPal has been experimenting with NFC for a while and recently incorporated NFC into the latest version of its Android app to enable peer-to-peer payments with two mobile phone users tapping their phones together to transfer money between them. The NFC payments app test is running in conjunction with two Swedish retailers and the Swedish developer Accumulate over a five day period.

“There has been some confusion out there,” said Anuj Nayar, director of communications for PayPal, San Jose, CA. “We are not anti NFC.

PayPal has taken the wraps off its single sign-on digital identity service for online shopping, PayPal Access. The move comes as the San Jose-based payments operator unveils a series of new partnerships with a host of banking technology suppliers at the BAI Retail delivery show in Chicago.

PayPal Access is designed to simplify the checkout process by enabling the company's 100 million account holders to sign in at participating retailers' sites with just their PayPal user name and password.

The initiative is a key element of X.Commerce, a new division of PayPal parent company eBay, that aims to provide a common set of APIs for building consumer-facing online merchant services.

Canada may be moving to polymer-based currency, but mobile payment services like Square -- which cater to classic plastic -- haven't yet taken time to trek to the Great White North. NetSecure is looking to offer similar convenience to the region with its new Kudos Payments service, which just so happens to ship with a shockingly curvy swiping dongle. Similar to Square, it creates a secure 'point of sale' without a hard-wired transaction terminal, and charges a slightly higher 2.9-percent fee to users' accounts for each exchange. Kudos has iOS, Android, and Blackberry apps to tap into the functionality and, even a version for Mac and PC -- in other words, you and yours should be suitably covered. Any roving entrepreneurs who are interested in the service will be able to snag the $49.99 kit free of charge from the company's website for a "limited time," which may or may not expire before Google decides to open its own Wallet a few miles kilometers north

As we have been reporting, PayPal is gearing up to launch an in-store payment system that will compete with Google Wallet, Isis, Square and others. But the company isn’t just building out a point-of-sale transaction network. It’s looking to engage consumers well before they set foot in a store.

Walt Doyle, the CEO of WHERE, which was acquired by PayPal last year, said that will be a key battleground in mobile payments, pulling in consumers off the street. WHERE, which operates a location-based ad network, will be used as a way for merchants and retailers to engage consumers with deals and offers and lure them into stores, where they can check out using PayPal’s upcoming payment system. Doyle told me in an interview that the system will make mobile payments interesting to both consumers and merchants.

“If you only enforce payments without content advertising or offers, it’s simply not compelling from the acceptance side or from the consumer side,” Doyle said.

PayPal today unveiled a new peer-to-peer payment functionality that allows Android users to pay each other by tapping two near field communication (NFC)-enabled devices together. The feature, which follows an earlier contactless PayPal payment tool using Bump Technologies, shows how PayPal is gearing up for NFC as part of its larger push on mobile payments.

The payments work through a PayPal widget that allows a user to request or send money. A user enters the transaction information and then taps their phone up against another phone also equipped with the same app. After the phones buzz together, the recipient can decide to send or receive money by entering a PIN number.

PayPal’s new mobile payment service will only work currently in the U.S. with the Samsung Nexus S from Sprint and T-Mobile but will expand to other Android phones that include NFC functionality in the future. The transactions utilize an encrypted token and don’t access the secure element inside the NFC chip, where payment credentials reside. It appears this is set up for just peer-t0-peer transfers, which is still a big part of PayPal’s mobile payments business.

PayPal has been a powerhouse in online payments but it hasn’t really cracked the much bigger market for payments for goods in the real world. Now, the company is starting to show off how it can put all of its components and recent acquisitions together to form a broad tool for mobile payments.

PayPal hosted a partner event for retailers yesterday and began explaining how they’ll be able to implement its tools for in-store payments. The big reveal will happen next month at PayPal’s developer conference in San Francisco, but the company showed a glimpse of how it’s marshaling its resources. It’s important for PayPal to step up with a compelling offering because the mobile payments market is getting crowded with options like Square, Google Wallet and upcoming services like Isis from the cellular carriers and digital wallets from credit card companies.

Scott Thompson, president of PayPal, said in a blog post the company is looking to be a one-stop shop for merchants to help them address every part of the shopping lifecycle. OK, that’s a bit of jargon, but it means PayPal is going to help push out targeted advertising, help with in-store discovery and improve transactions with a handful of options.