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Adshel has launched what it claims to be the first outdoor advertising campaign in Australia where consumers can connect via wi-fi or by tapping their phone to receive more information about the advertised product.

The two-week campaign for Coles gives Melbourne commuters the option to download a video cookbook by celebrity chef Curtis Stone by using Near Field Communications, the technology used in Visa Paywave and Mastercard Paypass, or by connecting their smartphone to Wi-Fi. 

Earlier this week the Communications Council called for mobile phone manufacturers to incorporate NFC in future handsets.

What kind of services is Schmidt referring to when he says that Google is looking at Google+ as an identity platform that could support other services? Dave Winer thinks that the company wants to effectively become a bank — something he also suspects that Apple and Amazon are interested in as well — and that’s definitely a possibility. Apple and Google both seem interested in NFC technology (near-field communication), which turns mobile devices into electronic wallets, and having a social network tied to an individual user’s identity would come in handy. Ross Dawson says Google wants to build a “reputation engine” using Google+ as a platform.

In January 2011, Starbucks debuted a new way for customers to pay for coffee—through the brand’s mobile app. With 2-D barcode scanners installed in nearly 9,000 of its store locations, the coffee chain has served as a model for retailers looking to enter the mobile payments space.

Starbucks’ mobile platform builds on the success of the Starbucks Card, which has grown from a popular stored-value card to a significant method of payment in stores. Extending the program to a mobile platform was a natural opportunity to enhance the experience and allow customers to manage their Starbucks Card on the go.

Our customers told us they want a faster and easier way to pay, and Starbucks mobile payment apps are the fastest way to pay.

New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.

Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards.

Now, the growing penetration of smartphones, the widespread use of phones to comparison shop, share price or product features or accept discount and coupon offers makes mobile payments the next high demand phone function.

The idea of a making payments via your mobile has been a slow adoption in Canada, mainly due to the lack of devices with NFC capabilities. A report last week noted that 10% of Canadians currently use a “mobile wallet” to pay for select items and bank via their cellphone, but 40% are interested in using it in the “future”. The Big 3 carriers (Rogers, Bell and TELUS) joined together to create Zoompass, Visa and MasterCard are conducting trials and a mobile payment trial is underway in Montreal called “MoneyCell”. So the ability to pay by your phone will become second nature over the next year to two years in Canada. PayPal Canada recently hired Leger Marketing to conduct a survey to see how comfortable Canadians were with the idea of a “digital wallet”. PayPal noted that they have “always provided digital wallet functionality” and 1,512 Canadians took the online survey between May 9th – May 12th. The survey revealed that 34% would rather carry a mobile phone to make a payment than a pocket full of change. 36% stated they would make mobile payments that range in all price points, such as an iPod ($272.30) or a latte ($5.50). 38% believe that paying from a mobile device is more convenient.

Mobile payment start-up Square, is set to deploy its credit card readers for smartphones in Wall-Mart Stores at locations in the US, according to reports.

According to online media outlet businessweek.com, before being made available in Wall-Mart stores, Square’s device has been sold via about 200 Apple stores, as well as via Target, RadioShack and Best Buy outlets.

The technology employed by Square for this device works on Apple’s iPhone and iPad as well as Google Android. The card reader is plugged into the headphone jack of the mobile device which allows merchants to swipe customers’ credit or debit cards.

The Commonwealth Bank will launch tomorrow, 25 October, what it says will be "a world-first mobile app that marks a significant change to the way their customers can pay [and that] will combine a number of payment types."

In July Comm Bank introduced a revamped mobile banking app for iPhone, Android and Windows 7 and a new app for iPads and Android tablets.

"You can expect us to lead very aggressively in the mobile payments space… And we will be integrating NFC as soon as the handset vendors are ready to go."