Group items tagged Google - Open Intelligence / Web 3X (Social + Mobile)

NetSecure Kudos Payments announced for Canada, is the half-circle to Square -- Engadget - 0 views

www.engadget.com/...d-for-canada-is-the-half-circl

3BT_NFC mobile payments

shared by Marc-Alexandre Gagnon on 06 Feb 12 - No Cached

Canada may be moving to polymer-based currency, but mobile payment services like Square -- which cater to classic plastic -- haven't yet taken time to trek to the Great White North. NetSecure is looking to offer similar convenience to the region with its new Kudos Payments service, which just so happens to ship with a shockingly curvy swiping dongle. Similar to Square, it creates a secure 'point of sale' without a hard-wired transaction terminal, and charges a slightly higher 2.9-percent fee to users' accounts for each exchange. Kudos has iOS, Android, and Blackberry apps to tap into the functionality and, even a version for Mac and PC -- in other words, you and yours should be suitably covered. Any roving entrepreneurs who are interested in the service will be able to snag the $49.99 kit free of charge from the company's website for a "limited time," which may or may not expire before Google decides to open its own Wallet a few miles kilometers north
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CES 2012's Big Sleeper: Near Field Communications - Mobility - Mobile business - Inform... - 0 views

www.informationweek.com/...232301430

3BT_NFC mobile payments

shared by Marc-Alexandre Gagnon on 06 Feb 12 - No Cached

NFC, the technology running behind Google Wallet and many mobile e-commerce applications, lurks in many of the smartphones on display at CES. But mobile commerce isn't the only reason that NFC deserves your attention.
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the most potentially disruptive technology has so far gotten precious little coverage. I'm talking about Near Field Communications or NFC. Didn't get your pulse pumping? What if I told you that NFC is the technology behind Google Wallet and every other mobile e-commerce technology, and that it's likely to be built into a good many of the higher end smartphones shown at CES? If you believe industry watchers, there'll be about a half billion phones sold with the technology between now and 2015.
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NFC can be used for a lot of things, and payment is just one of them. The close proximity technology can also be used to see specs and other details on retail items. As stores like Best Buy move to compete with Amazon on price, you can bet that this technology will be used to replace the pimply faced kid who actually knows a surprising amount about whatever it is he's selling. It could also be used to assure the lowest prices for price conscious consumers.
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There are non-retail uses too. This could finally be the technology that lets us exchange business card info without the card. You could pay tolls or get information from governmental agencies. Wouldn't it be nice if Mount Rushmore told you all about its sculptor Gutzon Borglum, or that it took 12 years to complete?
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Of course the first concern for such communications is security, and there's plenty to worry about with NFC--not the least of which is that the standard doesn't presently encrypt transmissions. Nonetheless, all the major phone, credit card, and carrier vendors and a good number of governments are setting to trial the technology in 2012. NFC is one to watch.
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Despite Expanded AmEx Deal, Foursquare Is Still A Revenue-Free Zone | TechCrunch - 0 views

techcrunch.com/...x-foursquare-revenue-free-zone

3BT_NFC mobile payments

shared by Marc-Alexandre Gagnon on 06 Feb 12 - No Cached

Foursquare is expanding its relationship with American Express to provide local deals to people who sync their cards to their Foursquare accounts. AmEx did a trial at SXSW, and that went well enough that it is rolling out the deals more broadly.
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The discounts, such as $20 off a $50 purchase at Sports Authority, are automatically applied to your AmEx account when you check in via Foursquare to a participating merchant before a purchase. Everyone in local commerce is trying to figure out how to close the loop between deals and payments. Google thinks NFC chips in Android phones will be the answer in the form of a Google Wallet. Whereas Groupon is trying out instant mobile deals with Groupon Now. By tying its specials to a credit card, Foursquare is closing the payment loop with something everyone already carries around in their wallets.
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Once companies can tie mobile ads or deals to payments, they will be able to measure directly the sales generated by these mobile promotions. And one day that could potentially be a huge new business. But for now, it’s making absolutely zilch for Foursquare, which remains a revenue-free zone. As the New York Times reports: Foursquare will not be receiving any revenue from the American Express deal
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Foursquare wants to make sure it gets the product experience right for both merchants and users before turning on revenue, but it can’t wait too long, especially if it wants to justify that billion-dollar valuation in its next round of funding. The race is on to create as many great local deals as possible to present to mobile consumers. And its biggest competitor is Groupon Now.
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While Groupon is already the largest daily deal company in the world, it wants to move from deals people sign up for in advance through massive email marketing campaigns to instant deals they find on their mobile phones. The company is testing its own mobile app called Groupon Now in a few cities like Chicago and New York. Groupon Now deals are different than regular Groupon deals in that consumers don’t have to wait a day to redeem them. They are available instantly and you can find them on your mobile phone when you are nearby a merchant offering one of these deals.
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A Groupon Now deal is directly equivalent to a Foursquare special powered by AmEx in that it is instantly redeemable and the payment can be linked to the offer. Closing this loop is the Holy Grail of digital local commerce. But closing that loop is not enough.
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Foursquare simply doesn’t have the salesforce to craft the same kind of deals that Groupon can. Groupon’s deals tend to be more alluring with deeper discounts. AmEx is helping Foursquare here by sourcing many of these deals itself through its own salesforce and existing relationships with local and national merchants, but it also gets to keep all the revenue. At least for now.
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Foursquare is bringing the users (and some of the deals), and is betting that eventually that will be worth something. It’s all about who can create a market of users and deals faster. Foursquare’s approach is to build up its users first—now it’s got 10 million—and then hope the deals trickle up organically or through partnerships. Groupon is almost taking the opposite approach, trying to build up an inventory of great mobile deals first and then hoping that the consumers will come. The thing is that it takes both sides to make a market.
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New Amazon iPhone App Blends Augmented Reality With eCommerce [03Nov11] - 0 views

mashable.com/...amazon-augmented-reality-app

4AR

shared by Dan R.D. on 03 Nov 11 - No Cached

Amazon’s use of the iPhone camera to recognize and classify objects was preceded by Google, which released Google Goggles, a similar technology, for Android in December 2009 and for the iPhone last October.
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Google Wallet users can buy prepaid cards again as one security issue is fixed - 0 views

thenextweb.com/...as-one-security-issue-is-fixed

3BT_NFC mobile payments

shared by Marc-Alexandre Gagnon on 15 Feb 12 - No Cached

Like Dwolla, SCVNGR is Building Local Mobile Payments Groundswell With LevelUp [24Nov11] - 0 views

www.readwriteweb.com/...ilding_local_mobile_paymen.php

3BT_NFC mobile payments

shared by Marc-Alexandre Gagnon on 25 Nov 11 - No Cached

Location-based social game mechanics are not inherently transactional. That is where the company's newest product, LevelUp comes into play. Take merchant offers, location, game mechanics and make then transactional and you have an idea what LevelUp is trying to do in the mobile payments space.
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LevelUp is the path and it dives deep into the fundamental nature of payments, merchants and how people interact with money.
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How Does LevelUp Work?
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Levelup is a mobile payments system at its core. It currently has 100,000 users across four cities (Boston, New York, Philadelphia and San Francisco) with 600 merchants signed up.
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The basic payment structure is that LevelUp provides the merchants with an Android smartphone with a QR code reader and consumers with the LevelUp app that has a personalized QR code that effectively acts as the interface to their wallet
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Users tie their debit/credit cards to the QR code in LevelUp's app. The security behind that is what could be considered a triple-blind token system. No actual payment information is being stored on the device (unlike the Google Wallet, for instance) and there are three steps from the phone to the bank to obfuscate where the payment is actually coming from.
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Then there are the deals and game mechanics. When merchants sign up, they are prompted to give buyers a credit.
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The more times that people pay with LevelUp, the more opportunities for credit to be accumulated (hence, the notion of leveling up to a new offer).
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About 45% of users return to pay full price at the merchant and users on average use LevelUp about twice per week. The location system comes in by seeing on a map in the app what merchants close to you are using the service and what kind of deals they have.
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"With LevelUp being transactional, we wanted to make it as fundamentally simple as humanely possible," Priebatsch said. "Frankly you should never have to do anything other than just pay with it and good things should happen to you and that should make you want to keep using it."
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LevelUp has a certain type of groundswell that other local mobile payments options do not. In that way, LevelUp's closest kindred spirit is more likely to be Dwolla than it is something like Square or Google Wallet
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There has been talk of SCVNGR being acquired but it is more likely that the company will eventually make partnerships with other ground-swell mobile payments companies like Dwolla.
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What LevelUp and Dwolla have done is created a local ecosystem of merchants willing to use mobile payments in their communities. This is the bottom-up approach and, as of yet, is proving to be as effective than the top-down approach taken by companies like Google and PayPal.
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What are the pain points for mobile payments? For the consumer, it is having the app and the ability to tie it to a payments process. LevelUp cuts down on the pain points by having the ability to tie the wallet to a debit/credit card through its triple-blind token system and using QR codes.
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According to Priebatsch, QR codes are not necessary to the process. Any interface (like NFC) will do but the QR code is working for now and LevelUp can work with any device that can project a black and white image
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This is where Priebatsch starts to get deep into the nature of payments and the notion that money is nothing but a form of information that transfers from one point to another. Priebatsch's grand plan, that translates well to a five to 10 years down the road for the company, is to bring the payments process down to "interchange zero" where the cost of moving that information from Point A to Point B is next to nothing.
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Here is the philosophy, according to Priebatsch:
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People will eventually make the flow of money more and more efficient, and the cost of transferring information, or money as information, will eventually converge to zero. This concept is something that we describe as "interchange zero". And as money flows frictionless-ly, all sorts of great things happen around that. You get to pay less at the store because the business does not have to pay interchange on top of their prices.
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The really fascinating thing with that, is that a new monetization model needs to be found for the payments industry because somebody needs to make the $50 billion dollars a year to actually support the whole thing. And I believe, and I have a game mechanics background, that the way that that money is going to be replaced, as the idea of me paying you to just move money back and forth goes away, the way that people are going to make money on payments is taking the information inherent in payments and applying a series of game mechanics.
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To create a series of actions which get consumers to spend more and come back more often. And this help the business make more money off of each transaction. So the payment, as a utility, will be frictionless, and the money will flow to the company, enterprise, person, organization who can add the most value to the transaction."
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