Quotes on the importance of strategy with social media marketing from some of the top social media experts and brands online including: Chris Brogan, Peter Kim, Joseph Jaffe, Jason Falls, Katie Payne, Debbie Weil, Jay Baer, Mari Smith, David Meernan Scott, Valeria Maltoni, Scott Monty and about 40 others.
Strategy before Tactics - 0 views
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It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.Read more at www.toprankblog.com
Researchers Find Stunning Evidence of Cell Phone Dangers [25May11] - 0 views
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Researchers have reported evidence that cell phone radiation has a variety of alarming biological effects, which are sure to fuel concerns about whether or not phones impact human health. Scientists reportedly found that GSM signals fragmented insect DNA in ovarian cells, that a brief "mild electromagnetic field" affects bone formation in fetuses, and that cell phone-frequency radiation increased the permeability of the blood-brain barrier in young adult male rats.
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These findings were reported in a press release issued by the Environmental Health Trust, which notes that the rat brains can be "used to correspond to the brains of human teenagers." "This work provides a warning signal to all of us," said Professor Wilhelm Mosgoeller from the Medical University of Vienna. "The evidence justifies precautionary measures to reduce the risks for everyone of us."
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other research findings, while potentially interesting, appear to be in-vitro studies of isolated cells. Proving biological effects of radiation on cells is useful in determining the ways radiation might impact humans in the real world, but it does not directly prove much beyond the experimental criteria.
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Connected devices to save our resources [25Jul11] - 0 views
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The Internet of Things refers to uniquely identifiable objects having an Internet presence. We're not just talking about your computer, laptop, cellphone or even your TV here - we're talking about everything. This includes your light switches, your fridge, even your toilet.With an Internet presence, all of your devices can start talking to each other and reacting to each other.Imagine a house that detects that a toilet hasn't been flushed for two days. It uses this to assume that the owners must be on vacation, but notices they left their heat cranked up to 22C, their TV running and all their lights on.Automatically, it adjusts all of these to an appropriate state (that might have pre-defined for being on vacation), and sends a text message, tweet or email to let the owners know. A text from the owners in return, or a tweet with #LightsOn, and the house will respond.
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A lot of what is being done right now is by interested DIY (do-it-yourself) programmers and hobbyists through sites such as ThingSpeak.com and Pachube.com. It's a world of experimentation, twittering toilets, and home energy monitoring.
Study confirms dangers of violent video games | Machines Like Us [02Nov11] - 0 views
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New research by Dr Brock Bastian from UQ's School of Psychology has found evidence that playing violent video games leads players to see themselves, and their opponents, as lacking in core human qualities such as warmth, open-mindedness, and intelligence.
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In a recently published paper in the Journal of Experimental Social Psychology, Dr Bastian and his co-authors looked at whether the experience of cyber-violence had dehumanising consequences for the self-concept of game players and well as their opponents.
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Dr Bastian said given his findings, it was not surprising that many people were concerned about the effects of playing violent video games, especially when they appeared to reflect changes in people's behaviour, emotions, and cognitions in ways consistent with a loss of humanity.
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