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Jan Wyllie

The Human Algorithm [20May10] - 0 views

  • A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.
  • Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.
  • I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?
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  • With some like-minded souls, I founded Storyful in early 2010.
  • he only way a curator can ultimately sort news from noise is to join the social media conversation which emerges from news events. Not just listen, but engage directly, openly and honestly with the most authentic voices.
  • Every news event in the age of social media creates more than a conversation, it creates a community.
  • When news breaks, a self-selecting network gathers to talk about the story. Some are witnesses – the creators of original content – others are amplifiers – passing that content on to a wider audience. And in every group are the filters, the people who everyone else looks to for judgement.
  • Twitter is the door to that community.
  • We had more profound experiences of this Human Algorithm at work in recent weeks, most notably with reports of mass graves being discovered outside the besieged Syrian town of Deraa. Interaction with Facebook groups led us to Twitter conversations and YouTube videos. E-mail conversations with US-based academics has led us to key translations and satellite imagery.
  • This is the ‘Human Algorithm’ at work; the wisdom of a social media community harnessed through open, honest and informed engagement.
  • Storyful judges the credibility of a source on social media by their behaviour and status within the community
  • Proximity to the event. • Established journalistic, academic, or official credentials. • Past behaviour on the social web. • Status withi
  • established activist/political/social media group.
  • it is the oldest journalistic skill of all which gives this process meaning and that is engagement.
Marc-Alexandre Gagnon

Starbucks Perks Up Mobile Payments Program - eMarketer [23Sep11] - 0 views

  • In January 2011, Starbucks debuted a new way for customers to pay for coffee—through the brand’s mobile app. With 2-D barcode scanners installed in nearly 9,000 of its store locations, the coffee chain has served as a model for retailers looking to enter the mobile payments space.
  • Starbucks’ mobile platform builds on the success of the Starbucks Card, which has grown from a popular stored-value card to a significant method of payment in stores. Extending the program to a mobile platform was a natural opportunity to enhance the experience and allow customers to manage their Starbucks Card on the go.
  • Our customers told us they want a faster and easier way to pay, and Starbucks mobile payment apps are the fastest way to pay.
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  • Customers control the mobile payment transaction by holding their mobile device in front of a scanner on the countertop and scanning the barcode on the screen to make a purchase.
  • “Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate.”
  • We deployed this program independent of carriers, handset manufacturers or payment companies so as many customers as possible can download and use the app. Additionally, we were unwilling to wait for the NFC landscape to mature. We use barcodes because it meets our needs, allowing all customers to use this technology to access the fastest way to pay at Starbucks.
Dan R.D.

How Long Before NFC-Based Mobile Payments are a Widespread Reality? [28Jun11] - 0 views

  • A 2009 analysis from Juniper Research (News –Alert) of the $110bn NFC opportunity forecasted that one in every six mobile subscribers (about 17 percent) globally will have an NFC enabled device by 2014. Adoption was expected to be highest in the Far East,with use very limited outside of that region.
  • The latest forecast from Juniper Research suggests that at least 20 percent of smartphones will support NFC by 2014,about 300 million phones.
  • By 2014,Juniper now predicts that North America will account for just under half of NFC smartphones,followed by Western Europe.
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  • IHS (News –Alert) iSuppli,for its part,now predicts 93.2 million NFC-equipped cellphones will ship worldwide in 2011,up from its December 2010 forecast of 79.8 million. In 2014,411.8 million NFC cell phones are forecast to ship,compared to 220.1 million in the previous prediction.Shipments then will rise to 544.7 million in 2015,says iSuppli,so that 30.5 percent of all cell phones shipped that year would come with NFC capabilities.
  • Eric Schmidt (News –Alert),Google’s executive chairman,believes that a third of point of sale terminals in retail stores and restaurants will be upgraded to allow NFC payments within the next year,the Financial Times reported.
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