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Valuation, revenue, cost of customer acquisition, inventory, venture debt, advisory shares, line of credit, equity - words you would normally associate with stuffy board rooms and golf courses, not prime time television. However, millions of people like me did not learn these words sitting with our notebooks open in MBA classrooms. We learnt them by sitting in front of the TV with popcorn watching prime time, Mark Burnett approved reality television.

Shark Tank Take Away

The social landscape was, unsurprisingly, seen as a marketing platform for years. This was until the evolution of customer experience from just a concept to an organization-wide priority and the digital transformation of the modern-day customer. As a consequence, social media evolved into something more holistic. Today, the image that your business has on social platforms goes way beyond what you are selling. What matters, even more, is the communities you represent, the type of experiences you deliver, the culture that you nurture within your organization and how far you go to ensure that your employees are engaged.