Lesson: Articles on Visual Design - 2 views
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Instead, it enhances it by engaging users and helping to build trust and interest in the brand.
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Pam Buysman on 05 Mar 16I think the key word is enhances. Content has to be most important and the layout and design of the website has to be secondary. It's important to make sure that the website itself doesn't overpower or overwhelm the message.
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You should direct the user’s eyes through a sequence of steps. For example, you might want your user to go from logo/brand to a primary positioning statement, next to a punchy image (to give the site personality), then to the main body text, with navigation and a sidebar taking a secondary position in the sequence.
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One of my worst habits is making low-contrast text. It looks good but doesn't read so well, unfortunately. Still, I seem to do it with every Web site design I've ever made, tsk tsk tsk.
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There are many things to consider about readability. The thing that stands out for me is that very frequently, simple is better. Fonts might look attractive, but often it is best to stick with tried and true fonts and also tried and true colors. Obviously, if the reader is unable to read your site, they won't see what you want them to.
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