10 Principles Of Effective Web Design - Smashing Magazine - 1 views
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jweinreich on 06 Mar 16Interesting - this is the 4th article I'm tackling here, and the layout is very distracting to me.
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Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
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As I've been reading I've been thinking of my own website habits, and I'm not sure I'm a typical user...I'll read everything, and although I'll only click what I think is pertinent to what I'm looking for, I do it in a very linear fashion. (Well, as linear as web clicking can be, anyway. It's very systematic.)
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Ideally remove all barriers, don’t require subscriptions or registrations first. A user registration alone is enough of an impediment to user navigation to cut down on incoming traffic.
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It definitely is for me - given how I seem to approach web pages (and after reading these I'm thinking I could be a lot more efficient) - registration to even use a site is a deal breaker. I can't think of a signal time that I haven't moved on.
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However, I doubt this applies to SoftChalk in any way shape or form. I'm just sharing my thoughts as I read.
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As the Web is different from print, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored.
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Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design. After all, if users can't use a feature, it might as well not exist. We aren't going to discuss the implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.
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Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design. After all, if users can't use a feature, it might as well not exist. We aren't going to discuss the implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles, heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.