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When I logged on to my desktop Twitter application (sad, I know) it was alive with Tweets about the earthquake in China. Most of them were from the celebrated technology blogger Robert Scoble, who is famous, perhaps notorious, for receiving a Twitter message every second of the day. He is based in California, but thousands of miles away from the quake he was providing breaking news about it, linking to sites like the BBC and the New York Times, even providing a first picture - though how authentic that is remains to be seen. He now claims that Twitter had the breaking news even before the United States Geological Survey, which provides early warnings of seismic events.

In addition to the everyday struggles of information overload the average computer user deals with - like the overflowing inbox, for example - those in the internet/new media/technology space aren't just overwhelmed with new content, but also with new applications and choices to manage that content. What's a web-app loving person to do?

Early adopters are not going to stop playing with every new service, but it's clear that we're getting to a point where tools that centralize, aggregate, but most importantly filter our content are going to be the ones that win out. There are only so many hours in the day, and, as it stands right now, every single one of them could be filled just consuming and interacting with content, social media, and web services.

CIC has received a round of strategic investment. Since our start 3 years ago, we have seen substantial interest from investors in our technology, methodology and team.

The team is led by Marc van der Chijs, co-founder of Tudou (the investment has NO relationship to Tudou). Individuals in the group have experience in Internet Word of Mouth (IWOM) industry in the West, raising capital in China, taking Chinese companies IPO, Chinese online gaming as well as experience in more traditional industries within China

CIC has experienced phenomenal growth in the last 3 years and we see no signs of this letting up. We started providing IWOM research and consulting well before anyone in China really knew what that was, and as the marketing communications industry wakes up to IWOM”s impact and importance, we expect our growth to continue. We are fortunate to have ongoing strategic relationships with the most innovative and interesting companies in the world, some lasting 3 years