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CIC has received a round of strategic investment. Since our start 3 years ago, we have seen substantial interest from investors in our technology, methodology and team.

The team is led by Marc van der Chijs, co-founder of Tudou (the investment has NO relationship to Tudou). Individuals in the group have experience in Internet Word of Mouth (IWOM) industry in the West, raising capital in China, taking Chinese companies IPO, Chinese online gaming as well as experience in more traditional industries within China

CIC has experienced phenomenal growth in the last 3 years and we see no signs of this letting up. We started providing IWOM research and consulting well before anyone in China really knew what that was, and as the marketing communications industry wakes up to IWOM”s impact and importance, we expect our growth to continue. We are fortunate to have ongoing strategic relationships with the most innovative and interesting companies in the world, some lasting 3 years

在第九版中，Babbie作了两个引人注目的调整。首先，在“质化实地研究”（Qualitative Field Research，即第十章）一章中，对有关质化研究的几种主要思潮或方法，包括自然主义（naturalism），人类学方法（ethnomethodology），扎根理论（grounded theory），个案研究（case study）和扩展个案研究（extended case methods），制度人类学（institutional ethnography），参与研究（participatory action research）等等，作了着力介绍，并配以精心挑选的具体实例。其次，第九版专门增加了一章“质化数据分析”（Qualitative Data Analysis），对卓有特色的几种主要的质化数据处理方法，结合具体的质化研究方法，作了详细介绍。虽然现在SPSS（Statistical Package for the Social Sciences）数据处理软件已经广泛应用于各种量化研究中，但在质化研究领域，计算机辅助数据分析软件的开发和使用却仍处于起步阶段。在这一章，Babbie结合实例介绍了一个近年比较流行的质化数据处理软件NUD*IST。

社会研究最重要的特点，也许在于研究主体和研究对象的能动性及其动态互动。

社会研究是一种严肃而竞争激烈的学术生涯，研究者不仅要对社会负责，也要对自身负责——确信自己所从事的研究，是可信而有意义的；同时，研究者更要接受近乎残酷的同行评议。所有这一切，离不开研究者在研究方法方面的基本修养。