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CIC has received a round of strategic investment. Since our start 3 years ago, we have seen substantial interest from investors in our technology, methodology and team.

The team is led by Marc van der Chijs, co-founder of Tudou (the investment has NO relationship to Tudou). Individuals in the group have experience in Internet Word of Mouth (IWOM) industry in the West, raising capital in China, taking Chinese companies IPO, Chinese online gaming as well as experience in more traditional industries within China

CIC has experienced phenomenal growth in the last 3 years and we see no signs of this letting up. We started providing IWOM research and consulting well before anyone in China really knew what that was, and as the marketing communications industry wakes up to IWOM”s impact and importance, we expect our growth to continue. We are fortunate to have ongoing strategic relationships with the most innovative and interesting companies in the world, some lasting 3 years

网络口碑研究和咨询服务，在世界范围内都是一个新兴行业。比较著名的公司有美国的Buzzmetrics,Cymfony,MotiveQuest,值得一提的是，Buzzmetrics在2006年初和另外一家同业公司Intelliseek合并，最终更名为Nielsen Buzzmetrics，成为市场研究公司AC尼尔森的兄弟单位，共同隶属于VNU集团。在美国之外，有加拿大的Nstein，英国的Onalytica等。当然，还有中国的CIC。 和国外同行相比，CIC有什么不同之处呢？一个很显而易见的方面就是，我们是面向中文网络环境，处理中文内容。基于网络的文本信息处理的核心技术之一是自然语言处理，而汉语和西方语系从字符级别到语法级别，都有很大的差异。譬如，我们的字与字之间是没有空格的，那么，“可乐”，究竟是一种饮料，还是“我可乐坏了”的一部分，就需要有专门的算法来识别，不像英语里只要查找“Coke”那么简单。此外，中国网民在发表评论时，还会给产品起富有感情色彩的别名，因此要从别名里推断出其指带的实际对象，也不是一件容易的事——“我家的小黑”是说一条小狗，还是某款笔记本电脑呢？