The video demonstrates how a sophisticated editorial production can become even more interesting distributed over the network.
The beautiful book that appears in this video in its printed form would cost about U$ 150, restricting its distribution.
In the virtual format, it can be a cheaper and even becomes a free product, allowing some interactivity that printed version does not allow.
It is clear that the authors of such a beautiful work deserve fair financial success for such work, but the network permits a huge number of consumers for a very low value, paying the author so as or more effective and the author becomes well-known.