We all tend to say we need a change in a way we access the scientific information. It is time for people to about models that can benefit Researchers as well as the publishers as well. This recourse provide some of my thinking.. where advertising should come in the middle .. http://www.openoasis.org/index.php?option=com_content&view=article&id=347&Itemid=377
http://www.openoasis.org/index.php?option=com_content&view=article&id=347&Itemid=377