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Maximillian Kaizen

Making Choices in the Age of Information Overload - NYTimes.com - 0 views

www.nytimes.com/...e-of-information-overload.html

advertising history productivity Economics money brand choices

shared by Maximillian Kaizen on 21 May 12 - No Cached
  • How does anyone really know that they’ve picked the right baby formula, soda or car? They don’t, and manufacturers know that. That’s why our economy is filled with highly promoted branding campaigns that, however superficial or annoying, can be enormously helpful guides.
  • it’s less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose.
  • Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
  • ...6 more annotations...
  • the mere act of paying for a pop-star endorser sends a subconscious signal that their product is so successful that, well, they can afford Nicki Minaj.
  • It also signals that the company is too heavily invested to turn out a shoddy product.
  • I had assumed that kind of signaling was destined to be a relic of the pre-Internet age — a time when people couldn’t pull up an objective review on their phones while perusing the soda aisle. According to some economists, however, signaling seems to be increasing throughout our economy. Why are we listening to signals when we can do the research ourselves?
  • The Internet is, among other things, a massive, chaotic marketplace. Too much information, it turns out, is a lot like no information. “If we researched every single purchase, we wouldn’t have time to make any purchases,”
  • Signaling can be a shorthand to identify whom you want to buy from. That’s why we may need it now more than ever.
  • “The lower price, it bothered me,” he said, indicating that he saw the discount as a signal that the company was willing to cut every cost imaginable. He ended up paying an extra $100 for some peace of mind
  • Maximillian Kaizen on 21 May 12
     
    I figure that it's less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose. This peace of mind costs me about $7 per day. Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
Dave Duarte

10 Steps to a Successful Social Media Marketing Strategy | Jeffbullas's Blog - 0 views

www.jeffbullas.com/...ocial-media-marketing-strategy

socialmedia strategy ssm

shared by Dave Duarte on 02 Dec 11 - No Cached
  • Dave Duarte on 02 Dec 11
     
    1. Establish a clear, focussed vision 2. Obtain Commitment from Management 3. Perform Research 4. Create and Prioritize Goals 5. Create and Design Tactics to Achieve Goals 6. Determine the Cost and the Budget 7. Purchase Resources and Allocate to Achieve the Goals 8. Plan and Create Content 9. Publish and Promote on Social Networks 10. Measure and Monitor Results
Dave Duarte

Distant Friends Spread Data The Most On Facebook - 0 views

www.allfacebook.com/facebook-friends-data-2012-01

facebook friends attention data research filter filtering networking

shared by Dave Duarte on 18 Jan 12 - No Cached
  • Dave Duarte on 18 Jan 12
     
    We might trust the personal opinions of our closest friends on Facebook, but most factual information is shared in links via distant contacts
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