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Dave Duarte

The life and death of tweets, according to a week's worth of Klout data | VentureBeat - 0 views

  • According to the data, if you have a Klout score between 75 and 80, the half-life of your tweets is 2 hours and 45 minutes. The half-life of a tweet jumps to 5 hours and 15 minutes for users with Klout scores between 80 and 85. That’s not too shabby when compared against the half-life of tweets for those with scores between 40 and 70. This sad group of folks, which includes yours truly, will find that their tweets reach the half-life point after just five minutes. So our tweets do get dispersed via retweets, as the second chart ilustrates, but they die off rather quickly.
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    According to the data, if you have a Klout score between 75 and 80, the half-life of your tweets is 2 hours and 45 minutes. The half-life of a tweet jumps to 5 hours and 15 minutes for users with Klout scores between 80 and 85. That's not too shabby when compared against the half-life of tweets for those with scores between 40 and 70. This sad group of folks, which includes yours truly, will find that their tweets reach the half-life point after just five minutes. So our tweets do get dispersed via retweets, as the second chart ilustrates, but they die off rather quickly.
Dave Duarte

Key Takeaways From The Facebook Marketing Conference | TechCrunch - 0 views

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    Reach generator, sponsored stories, brand timeline and cover, and real-time insights
Dave Duarte

How to fail in advertising - 0 views

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    Assume there's an audience. Assume depth is more important than breadth. 
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