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Dave Duarte

eMarketer Webinar: Key Digital Trends for 2012 - 0 views

www.slideshare.net/...gital-trends-for-2012-10607308

media advertising stats data 2012

shared by Dave Duarte on 17 Jan 12 - No Cached
  • Dave Duarte on 17 Jan 12
     
    Superb data-driven insights into advertising, marketing and media trends for 2012.
Dave Duarte

TrueView Instream - skippable pre-roll - YouTube - 0 views

www.youtube.com/watch

video trueview vseo youtube explainer

shared by Dave Duarte on 17 Nov 11 - No Cached
  • Dave Duarte on 17 Nov 11
     
    Explains Youtube's TrueView advertising feature, where you only pay when someone watches your whole ad. 
Dave Duarte

Innovative Use Of Google Maps In Digital Advertising | Ogilvy Cape Town - 0 views

www.blogilvy.co.za/...psfk-gmaps

location mapping gps ips google maps

shared by Dave Duarte on 25 Feb 13 - No Cached
  • Dave Duarte on 25 Feb 13
     
    "IPS"
Dave Duarte

How to fail in advertising - 0 views

martinweigel.files.wordpress.com/...how-to-fail-golden-drum4.pdf

socialmedia engagement strategy reach presentation slideshare

shared by Dave Duarte on 01 Nov 12 - No Cached
  • Dave Duarte on 01 Nov 12
     
    Assume there's an audience. Assume depth is more important than breadth. 
Dave Duarte

Key Takeaways From The Facebook Marketing Conference | TechCrunch - 0 views

techcrunch.com/...facebook-marketing-conference

facebook advertising edgerank

shared by Dave Duarte on 19 Mar 12 - No Cached
  • Dave Duarte on 19 Mar 12
     
    Reach generator, sponsored stories, brand timeline and cover, and real-time insights
Maximillian Kaizen

Making Choices in the Age of Information Overload - NYTimes.com - 0 views

www.nytimes.com/...e-of-information-overload.html

advertising history productivity Economics money brand choices

shared by Maximillian Kaizen on 21 May 12 - No Cached
  • How does anyone really know that they’ve picked the right baby formula, soda or car? They don’t, and manufacturers know that. That’s why our economy is filled with highly promoted branding campaigns that, however superficial or annoying, can be enormously helpful guides.
  • it’s less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose.
  • Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
  • ...6 more annotations...
  • the mere act of paying for a pop-star endorser sends a subconscious signal that their product is so successful that, well, they can afford Nicki Minaj.
  • It also signals that the company is too heavily invested to turn out a shoddy product.
  • I had assumed that kind of signaling was destined to be a relic of the pre-Internet age — a time when people couldn’t pull up an objective review on their phones while perusing the soda aisle. According to some economists, however, signaling seems to be increasing throughout our economy. Why are we listening to signals when we can do the research ourselves?
  • The Internet is, among other things, a massive, chaotic marketplace. Too much information, it turns out, is a lot like no information. “If we researched every single purchase, we wouldn’t have time to make any purchases,”
  • Signaling can be a shorthand to identify whom you want to buy from. That’s why we may need it now more than ever.
  • “The lower price, it bothered me,” he said, indicating that he saw the discount as a signal that the company was willing to cut every cost imaginable. He ended up paying an extra $100 for some peace of mind
  • Maximillian Kaizen on 21 May 12
     
    I figure that it's less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose. This peace of mind costs me about $7 per day. Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
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