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While that might seem semantic, the feedback effect is significant. Rather than reject ideas in their entirety, Pixar creates an additive approach to sharing feedback. It actively encourages artists to come up with their next steps based on the leads they receive. The process borrows from the tenets of improv, in which partners keep the sketch alive by "accepting all offers" and mining for comedic wrinkles in each other's ideas. People who operate with "yes, and…" thinking use their words to amplify ideas, not silence them.