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One of many tutorials to be found online. The use of this software for your Lightning Talk preparation requires you to compile image and text on 20 slides. These sort of basics are covered in first 3 pages of this tutorial. You will also need to change the "start transition" to automatic, and "delay" to 20.0 s within the Slide Inspector. I'll review this part in class, it's essential to automating the playback of slides. Education Technology Services "Keynote Tutorial" Accessed April 25, 2014. https://blogs.ksbe.edu/ksedtech/

Apple.com, 1996-2014

The design layout of the page is cosmetically very different from contemporary design practices. The use of color and typography isn't precise or functional in the way that it would speak to the brand's ideology of today's Apple. The landing page is more of a "news" page with hyperlinks to stories of Apple's news. The site is no doubt limited by the web's capabilities but is also a very straight forward, engineered approach; an extension of the culture of Apple at the time; a company of engineers, inventors, and tinkerers, rather than artists and designers. Much more emphasis was placed on the function of the website, rather than the form. By comparison the news section still exists on the landing page, only it has been relegated to a 6pt size link on the bottom right of the landing page. Apple now features products on the landing page, rather than news about events. Although, I do know the keynote speeches are featured on the landing page once a year. From 1996, up until the 1998, the layout was a menu of links on the left side of the page, a cluttered and unfocused aesthetic. In 1998 the iMac is first introduced along with an entirely clean aesthetic throughout the website. Only the necessary information is readily available; shifting the viewer's focus to the product, rather than the company itself. In the year 2000, the top-centered navigation bar is introduced, an design decision still used today on the Apple website. The aesthetic itself is relying heavily on skeuomorphism, with harsh drop shadows and faux buttons abound. Unfortunately, most of the links do not work, limiting me to a view of the landing page throughout time. Interestingly, most of the design layouts remain similar to the established aesthetic in the early 2000's, up until 2013 when Apple began to move away from skeuomorphic design and into a flattened out, more streamlined appearance.

Thanks for these observations on the development and dramatic shifts in the late 90s arrival of the 'clean' or seamless Apple look. Tucking away the old culture of the company, as you say--- the long-haired homebrew computer hacking gets a haircut! Thanks also for comments on the 'skeuomorphic' --- a tie in with processes of remediation.