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As your business grows so will your need for new employees. Without a doubt you will search for the most extraordinary candidates possible; just like every other company.  If you need to locate and entice quality employees, especially the highly-sought, recent university graduate, you may want to consider a presence on Facebook. To secure the best candidates you must effectively communicate the positive differences your company provides. Do you tell candidates you are focused on their success, fast paced, cutting edge, diverse, open to new ideas, authentic, and collaborative? While you may think you are getting your point across your candidates will hear such claims at nearly every company they speak with. If you would like to make a lasting impression you need to demonstrate these values in action. Ernst Young began a coordinated effort to recruit using Facebook over a year ago. Their Australian Facebook site boasts a wealth of recruiting features including upcoming events, videos from current employees, and discussion boards. The site even offers photo albums where current employees can showcase daily life inside the company.These features paint an overall picture of the corporate culture in a way that traditional recruiting material cannot equal. Ernst Young is demonstrating they are collaborative and focused on their employee’s success.

The thought of exposing your business to a social networking site may seem intimidating. Who knows what could be said? You can mitigate some of this risk by carefully planning how you will portray your company and designing a well thought out governance plan. Bear in mind that the occasional negative comment is already being posted about your company somewhere on the Internet.

Now that Internet users have forged online relationships with the people they like, they can turn their attention to shaming the folks they hate.With Enemybook, a new program that runs on the social networking site Facebook, you can connect to people you loathe, display their photos and evil deeds, and give them the virtual finger.Enemybook is one of several new online applications developed by computer-savvy twentysomethings who say they are tired of bogus online friendships. In a dig at the notion of virtual networking, they hope to encourage people to undermine, or at least mock, the online social communities sites such as Facebook were designed to create.

"People are yearning to express the ridiculousness of some of the features of Facebook -- having all these friends that aren't genuine," Matulef said. "For some people, Enemybook is about expressing their distaste for political figures or celebrities. And for other people, it actually is about spreading hatred for their despised co-workers and exes."

Bryant Choung, 26, a software engineer in Washington, D.C., who created the program, said he was bothered that Facebook had become little more than an online popularity contest and designed Snubster to provide "a backlash against the ridiculous phenomenon that was social networking.""It's nice because Snubster was supposed to be a parody of Facebook, and by being able to work directly in and around Facebook makes it work so much better," Choung said.

A well-executed Facebook parody site called Hatebook has stepped in to provide (temporary) misanthropes with a place to air grievances about everything they hate. Hatebook looks and functions much like Facebook, except with an evil twist for everything. The color scheme is hellish red, profiles include a section called “Why I’m Better Than You!”, and members can create “Hate Albums” that consist of photos and descriptions of things they hate.

The popularity of social networking sites may also have unexpected consequences for users. A gay student attending a Christian college was expelled after administration officials viewed photos of the student in drag on Facebook. Twenty middle school students in California were suspended after participating in a MySpace group where one student allegedly threatened to kill another and made anti-Semitic remarks. In Kansas, authorities arrested five teenagers after one of the suspects used MySpace to outline plans for a Columbine-like attack on the boys' school.

These things can have exponential growth. Then, if another community shows up that has better functionality in some way, there can be a mass migration."

BecauseImHot.com has launched as the world's first social networking site that excludes members after they have signed up for not being hot enough. Members are voted on a scale to determine if they have met the required criteria for keeping their membership active.

Fashionistas is a fashion-centric online social networking web 2.0 website dedicated to providing passionate fashionistas a free, one-stop communications platform that gives the ability to network with fashion enthusiasts globally while keeping up to date on the events in the fashion world. Fashionistas mission is to reinvent the way that we connect with fashion. Its purpose is to keep the fashion community connected, stay relevant, and more importantly, allow you to do what you want through the various tools offered by the website. The overall goal for the site is to foster a sense of community.

Fashionistas profiles for members include the ability to: - Write blogs - Member profile photos in their most fashionable attire - Send private messages to other members - Manage various events - fashion related discussions through the development of groups and discussion boards

Now that Internet users have forged online relationships with the people they like, they can turn their attention to shaming the folks they hate.

It currently has 1,200 users, who cumulatively have recorded nearly 2,300 acrimonious relationships

"People have always been mean and petty and now, with the culture of putting everything online and the reality shows that thrive on voting people off the island or telling people you're fired, it's not surprising that people want to blast their enemies to the world," said Patrice Oppliger, assistant professor of mass communications at Boston University.