by
Tim Romero on Wednesday, May 19th, 2010 |
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In many industries, tradeshows and live hotel meetings no longer pack the same punch they used to. It doesn't take a masters degree in marketing to realize that Web-based conferencing technology has raised the bar for engaging prospects and converting them into customers.
Not to mention that in today's economic climate, many entrepreneurs and companies have come to realize that it is a complete waste of time (not to mention a huge waste of money) to fly dozens of people to one location to watch a powerpoint presentation.
Obviously, web seminars (a.k.a. webinars) enable organizations to instantly interact with large groups of students, customers and prospects at once, effectively delivering targeted messages, while at the same time save thousands of dollars in unnecesarry travel expenses.
I have personally been hosting online training and sales webinars since 1998. I have learned many things over the years. But I'd have to say that the single most important webinar best practice is that you absolutely must engage your audience!
In my humble opinion, if you want to host webinars, you must try to duplicate the same excitement, speak with the same enthusiasm, engage and interact with your audience in the same way you would at a live hotel event. After all, web 2.0 prospects need human interaction too!
Admittedly, it is a little tough to pull off because in a webinar environment, all you really have to keep your audience's attention is your voice and your presentation materials.
The following webinar best practices video will show you several ways to keep your audience engaged using simple web page slide shows, pre-recorded videos, polling and more:
In closing, you absolutely can gain a competitive edge with Webinars.
Our Vision Our vision is that starting a web conference should be as easy as clicking a single metaphorical big blue button. As an open source project, we believe it should be easy for others to embrace and extend. And while web conferencing means many things to many people - our focus is to make the best web conferencing system for distance education. What is BigBlueButton ? BigBlueButton is an open source web conferencing system built on over fourteen open source components to create an integrated solution that runs on mac, unix, or PC computers. In the true sense of open source, we invite you to try out and participate in our project. For Developers We are developers, and we know how difficult it can be to understand other projects. If you want to contribute or extend BigBlueButton, we've created overviews, installation videos, tutorials, and we use a public issue tracking system, and source code repository. Got a question? Post to our discussion group and find out how fast the BigBlueButton community responds!
