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In many industries, tradeshows and live hotel meetings no longer pack the same punch they  used to. It doesn't take a masters degree in marketing to realize that Web-based conferencing technology has raised the bar for engaging prospects and converting them into customers.

Not to mention that in today's economic climate, many entrepreneurs and companies have come to realize that it is a complete waste of time (not to mention a huge waste of money) to fly dozens of people to one location to watch a powerpoint presentation.

Obviously, web seminars (a.k.a. webinars) enable organizations to instantly interact with large groups of students, customers and prospects at once, effectively delivering targeted messages, while at the same time save thousands of dollars in unnecesarry travel expenses.  

I have personally been hosting online training and sales webinars since 1998. I have learned many things over the years. But I'd have to say that the single most important webinar best practice is that you absolutely must engage your audience!  

In my humble opinion, if you want to host webinars, you must try to duplicate the same excitement, speak with the same enthusiasm, engage and interact with your audience in the same way you would at a live hotel event. After all, web 2.0 prospects need human interaction too!

Admittedly, it is a little tough to pull off because in a webinar environment, all you really have to keep your audience's attention is your voice and your presentation materials.   

The following webinar best practices video will show you several ways to keep your audience engaged using simple web page slide shows, pre-recorded videos, polling and more:

In closing, you absolutely can gain a competitive edge with Webinars.