Product placement is not new. In 1951, Katharine Hepburn poured Gordon's gin overboard in The African Queen, in 1982 the kiddies ate Reese's Pieces in ET: The Extra-Terrestrial and in 1990 Bruce Willis fought baddies with a Black & Decker drill in Die Hard II. - The Sydney Morning Herald
Product placement is not new. In 1951, Katharine Hepburn poured Gordon's gin overboard in The African Queen, in 1982 the kiddies ate Reese's Pieces in ET: The Extra-Terrestrial and in 1990 Bruce Willis fought baddies with a Black & Decker drill in Die Hard II. - The Sydney Morning Herald
Product placement is nothing new - but a new film set in Google's headquarters takes it to new heights. Tom Brook looks at how movies can be vehicles for marketing messages.