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5 Aspects of Great Logo Design - 0 views

www.theuntappedsource.com/...5-aspects-of-great-logo-design

Mass communication Part 1 Advertising Logos Visual literacy

shared by Jenni Young on 04 Dec 13 - No Cached

Jenni Young on 04 Dec 13

What makes a well-designed logo?

<div class="cArrow"> </div><div class="cContentInner">What makes a well-designed logo?</div>

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Case study of the Piccadilly logo design project - 0 views

www.behance.net/...9410505

Mass communication Part 2 Advertising Logos Visual literacy Written Tasks

shared by Jenni Young on 04 Dec 13 - No Cached

Jenni Young on 04 Dec 13

A look at the process of redesigning a mens' clothing company's logo

<div class="cArrow"> </div><div class="cContentInner">A look at the process of redesigning a mens' clothing company's logo</div>

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The End of Brand Loyalty : The New Yorker - 0 views

www.newyorker.com/...140217ta_talk_surowiecki

Mass communication Part 2 Marketing Advertising

shared by Jenni Young on 01 Mar 14 - No Cached

Jenni Young on 01 Mar 14

It's a truism that a company's brand is its most important asset. But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.

<div class="cArrow"> </div><div class="cContentInner">It's a truism that a company's brand is its most important asset. But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.</div>

...

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