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LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based ... - 0 views

www.huffingtonpost.com/...r-toy-marketing_n_1206293.html

Mass communication Part 1 Advertising Marketing Gender Stereotypes Toys

shared by Jenni Young on 21 Jan 14 - No Cached

Jenni Young on 21 Jan 14

Debate over gender-based toy marketing has reached a fever pitch. In December, LEGO -- a brand that previously could do no wrong -- came out with a girlified version of their beloved blocks called LEGO Friends. Also has picture s of other toys that have become more girly or sexualised.

<div class="cArrow"> </div><div class="cContentInner">Debate over gender-based toy marketing has reached a fever pitch. In December, LEGO -- a brand that previously could do no wrong -- came out with a girlified version of their beloved blocks called LEGO Friends. Also has picture s of other toys that have become more girly or sexualised.</div>

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Lego to launch female scientists series after online campaign | Life and style | The Gu... - 0 views

www.theguardian.com/...aunch-female-scientists-series

Mass communication Part 2 Gender Toys Lego Stereotypes Children

shared by Jenni Young on 06 Jun 14 - No Cached

Jenni Young on 06 Jun 14

Science-themed project was submitted to Lego Ideas by Dr Ellen Kooijman, who recognized a gender gap in toy sets

<div class="cArrow"> </div><div class="cContentInner">Science-themed project was submitted to Lego Ideas by Dr Ellen Kooijman, who recognized a gender gap in toy sets</div>

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Jenni Young on 06 Jun 14

Science-themed project was submitted to Lego Ideas by Dr Ellen Kooijman, who recognized a gender gap in toy sets

<div class="cArrow"> </div><div class="cContentInner">Science-themed project was submitted to Lego Ideas by Dr Ellen Kooijman, who recognized a gender gap in toy sets</div>

...

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Lego Remakes a 1981 Ad, But This Time For Girls' Only - 0 views

princessfreezone.com/...-this-time-for-girls-only.html

Mass communication Part 2 Advertising Marketing Gender Stereotypes Toys

shared by Jenni Young on 21 Jan 14 - No Cached

Jenni Young on 21 Jan 14

Blog about Lego's new ad which targets girls, and the 'pinkifying' of toys (Princess Free Zone)

<div class="cArrow"> </div><div class="cContentInner">Blog about Lego's new ad which targets girls, and the 'pinkifying' of toys (Princess Free Zone)</div>

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