A year after its big redesign, how Google News is thinking about the best way... - 1 views
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Tom McHale on 07 Aug 11Google News is also doing a lot of thinking about the best ways to personalize news content for its users. The product currently makes use of two main types of customization, Rohe notes: the explicit and the implicit. Explicit personalization is the kind Google News emphasized in last year's redesign, the kind that asks users to tell Google their interests so their news results can be appropriately tailored. But you don't always know what you like. So, starting this April, signed-in Google News users in the U.S. began seeing stories in their "News for You" feeds that were based not on their stated preferences, but on their behavior: their news-related web historie