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"Since its new publisher took over last summer, The Orange County Register has been praised for being one of the few newspapers in the country that is hiring reporters, and expanding its print edition. But the reaction to one of the Register's new additions has been met with controversy. Depending on who you ask, it's either a smart way to bring in revenue, or a serious breach of journalism ethics."

"The line between news and advertising is going, going . . . As newspapers and broadcast stations scramble for new sources of advertising dollars, are old ethical standards getting lost in the shuffle?"

"The quality and scalability of native advertising means it is filling the gap between brand publishing and banner adverts"

"Frank Sennett tells Romenesko readers that "even before the latest stumbles by the Atlantic and BuzzFeed with sponsored content online, I saw a need for an end to the Wild West moment we're going through." He hoped to work on some industry guidelines as a Nieman fellow, but didn't get the position. Frank Sennett "I have continued to work on them" while editing Time Out Chicago, he writes. "I haven't done an ethics project since Slipup.com back in the 90s, but this one piqued my interest." Here's what Sennett has put together: Proposed ethics guidelines for online sponsored content"

Section of native advertising articles