How The New York Times' 'Snow Fall' project unifies text, multimedia | Poynter. - 0 views
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Tom McHale on 22 Dec 12"Snow Fall tells the story of skiers and snowboarders trapped beneath an avalanche in Washington state's Cascade Mountains. And it tells that story through text, photos, videos and interactive graphics that blend seamlessly and come alive on the Web page" You can see the difference clearly in this side-by-side comparison. The left side shows how multimedia is segregated in a typical New York Times article (the Sunday Magazine profile of Jerry Seinfeld), and on the right side is the first page of the Snow Fall project.