Greening the screen » Scienceline - 0 views
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But not all documentaries take such a novel approach. Randy Olson, a marine biologist-turned-filmmaker at the University of Southern California, is a harsh critic of what he sees as a very literal-minded, information-heavy approach within the environmental film genre. Well-intentioned environmental documentary filmmakers are just “making their same, boring, linear, one-dimensional explorations of issues,” said Olson. “The public’s not buying it.”
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The problem may run deeper than audience tallies — after all, An Inconvenient Truth currently ranks as the sixth-highest grossing documentary in the United States. However, a 2010 study by social psychologist Jessica Nolan found that while the film increased viewers’ concern about global warming, that concern didn’t translate into any substantial action a month later.
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To move a larger audience to action, Olson advocates a shift from the literal-minded world of documentary into the imaginative world of narrative.
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For environmentalists trying to use entertainment to shape broad public attitudes and behaviors, nothing could be more important than understanding how to reach these hard-to-get people. Something that will speak to them, something that will change their minds, and most importantly, something that will incite them to action. A documentary might not be that something.