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Weiye Loh

Greening the screen » Scienceline - 0 views

  • But not all documentaries take such a novel approach. Randy Olson, a marine biologist-turned-filmmaker at the University of Southern California, is a harsh critic of what he sees as a very literal-minded, information-heavy approach within the environmental film genre. Well-intentioned environmental documentary filmmakers are just “making their same, boring, linear, one-dimensional explorations of issues,” said Olson. “The public’s not buying it.”
  • The problem may run deeper than audience tallies — after all, An Inconvenient Truth currently ranks as the sixth-highest grossing documentary in the United States. However, a 2010 study by social psychologist Jessica Nolan found that while the film increased viewers’ concern about global warming, that concern didn’t translate into any substantial action a month later.
  • To move a larger audience to action, Olson advocates a shift from the literal-minded world of documentary into the imaginative world of narrative.
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  • One organization using this approach is the Science and Entertainment Exchange, a program of the National Academy of Sciences. The Exchange puts writers, producers, and directors in touch with scientists and engineers who can answer specific questions or just brainstorm ideas. For example, writers for the TV show Fringe changed their original plot point of mind control through hypnosis to magnetic manipulation of brain waves after speaking with a neuroscientist at the Salk Institute for Biological Studies in La Jolla, California.
  • Hollywood, Health and Society (HHS), a program of the Centers for Disease Control and Prevention, takes a similar approach by providing free resources to the entertainment industry. HHS connects writers and producers — from prime time dramas like Law and Order and House to daytime soap operas – with experts who can provide accurate health information for their scripts.
  • HHS Director Sandra Buffington admits that environmental issues, especially climate change, pose particular challenges for communicators because at first glance, they are not as immediately relevant as personal health issues. However, she believes that by focusing on real, human stories — climate refugees displaced by rising water levels, farmers unable to grow food because of drought, children sick because of outbreaks of malaria — the issues of the planet will crystallize into something tangible. All scientists need to do is provide the information, and the professional creative storytellers will do the rest, she says.
  • Olson also takes a cue from television. He points to the rise of reality TV shows as a clear indication of where the general public interest lies. If environmentalists want to capture that interest, Olson thinks they need to start experimenting with these innovative types of unscripted forms. “That’s where the cutting edge exists,” he said.
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    For environmentalists trying to use entertainment to shape broad public attitudes and behaviors, nothing could be more important than understanding how to reach these hard-to-get people. Something that will speak to them, something that will change their minds, and most importantly, something that will incite them to action. A documentary might not be that something.
Weiye Loh

Steve Martin Swindled: German Art Forgery Scandal Reaches Hollywood - SPIEGEL ONLINE - ... - 0 views

  • Before the purchase a Campendonk expert had confirmed the painting's authenticity and identified the painter's signature on a label attached to the back. But 15 months later Martin, who would later publish a novel about the New York art scene called "An Object of Beauty," tried to re-sell the work. Art auction house Christie's finally auctioned it off in February 2006 to a Swiss businesswoman for €500,000 -- a loss of €200,000 from Martin's original purchase price.
  • Some forgeries of Max Ernst paintings were so convincing that even Werner Spies, an art historian and Ernst expert, gave them his seal of approval. When the true origin of the paintings emerged last year it caused a commotion in the art community, where trading works by classic 20th century artists is a lucrative business.
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