How Is Twitter Impacting Search and SEO? Here's the (Visual) Proof | MackCollier.com - ... - 0 views
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I picked a fairly specific term, in “Social Media Crisis Management”. I checked prior to publishing yesterday’s post, and there were just a shade under 29,000 Google results for that term. This is important because you need to pick the most specific term as possible, because this will result in less competition, and (if you’ve picked the right term for you) it means you will be more likely to get the ‘right’ kind of traffic.
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Second, I made sure the term was in the title and mentioned a couple of times in the post. I also made the term “Social Media Crisis Management” at the front of the post title, I originally had the title as “A No-Nonsense Guide to Social Media Crisis Management” but Amy wisely suggested that I flip it so the term I was targeting was at the front of the title.
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when I published the post yesterday at 12:20pm, there were 28,900 Google results for the term “Social Media Crisis Management”. I tweeted a link to it at that time. Fifty minutes later at 1:10pm, the post was already showing up on the 3rd page for a Google search of #Social Media Crisis Management”:
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