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For some campaigners, such as Naomi Klein, Gleick was an unalloyed hero, who should be sent some "Twitter love", she wrote on Tuesday."Heartland has been subverting well-understood science for years," wrote Scott Mandia, co-founder of the climate science rapid response team. "They also subvert the education of our schoolchildren by trying to 'teach the controversy' where none exists."Mandia went on: "Peter Gleick, a scientist who is also a journalist, just used the same tricks that any investigative reporter uses to uncover the truth. He is the hero and Heartland remains the villain. He will have many people lining up to support him."

Others acknowledged Gleick's wrongdoing, but said it should be viewed in the context of the work of Heartland and other entities devoted to spreading disinformation about science."What Peter Gleick did was unethical. He acknowledges that from a point of view of professional ethics there is no defending those actions," said Dale Jamieson, an expert on ethics who heads the environmental studies programme at New York University. "But relative to what has been going on on the climate denial side this is a fairly small breach of ethics."He also rejected the suggestion that Gleick's wrongdoing could hurt the cause of climate change, or undermine the credibility of scientists."Whatever moral high ground there is in science comes from doing science," he said. "The failing that Peter Gleick engaged in is not a scientific failing. It is just a personal failure."

When I use the term denial industry, I'm referring to those who are paid to say that man-made global warming isn't happening. The great majority of people who believe this have not been paid: they have been duped. Reading Climate Cover-Up, you keep stumbling across familiar phrases and concepts which you can see every day on the comment threads. The book shows that these memes were planted by PR companies and hired experts.

The second case study reveals how Dr Patrick Michaels, one of a handful of climate change deniers with a qualification in climate science, has been lavishly paid by companies seeking to protect their profits from burning coal.

none of the media outlets who use him as a commentator – including the Guardian – has disclosed this interest at the time of his appearance. Michaels is one of many people commenting on climate change who presents himself as an independent expert while being secretly paid for his services by fossil fuel companies.

Real life is messy. And as a general rule, the more theatrical the story you hear, and the more it divides the world into goodies vs baddies, the less reliable that story is going to be.

some people do feel that certain issues are so important that there should be cause in political debates to overlook lies or misrepresentations in service of a "larger truth" (Yellow cake, anyone?). I have seen this attitude for years in the climate change debate (hey look, just today), and often condoned by scientists and journalists alike.

the "global warming: yes or no?" debate has become an obstacle to effective policy action related to climate. Several of these colleagues suggested that I should downplay the policy implications of my work showing that for a range of phenomena and places, future climate impacts depend much more on growing human vulnerability to climate than on projected changes in climate itself (under the assumptions of the Intergovernmental Panel on Climate Change). One colleague wrote, "I think we have a professional (or moral?) obligation to be very careful what we say and how we say it when the stakes are so high." In effect, some of these colleagues were intimating that ends justify means or, in other words, doing the "right thing" for the wrong reasons is OK.