Thus measurement takes us further from experience and the phenomena of subjective consciousness to a realm where things are described in abstract but quantitative terms. To do its work, physical science has to discard "secondary qualities", such as colour, warmth or cold, taste - in short, the basic contents of consciousness. For the physicist then, light is not in itself bright or colourful, it is a mixture of vibrations in an electromagnetic field of different frequencies. The material world, far from being the noisy, colourful, smelly place we live in, is colourless, silent, full of odourless molecules, atoms, particles, whose nature and behaviour is best described mathematically. In short, physical science is about the marginalisation, or even the disappearance, of phenomenal appearance/qualia, the redness of red wine or the smell of a smelly dog.